Workshops will take place on Wednesday, 15 March 2017, 14:00 – 17:00 prior to the GOR conference:

Workshop 1
Denis Bonnay, respondi SAS, France
Online customer journey analysis: a data science toolbox
Overview of available techniques to analyze online customer journeys, considering the application of traditional clustering techniques, sequence based clustering and process mining.

Workshop 2
Dr. Cornelia Neuert, GESIS Germany
Kognitives Pretesting
Relevance of survey pretesting and overview on methods (expert review, cognitive interview) and further developments (web probing, eyetracking) with their pros and cons.
This workshop will be held in German.

Workshop 3
Prof. Dr. Herbert Schuster, Innoplexia GmbH, Germany
Surveys vs. Web Monitoring: Web crawled Data: Opportunities for getting Market Information and User Behaviour. A replacement for classical market research methods or an addition?
Introduction to methods for webcrawling and concrete examples of real data answering questions like: How could these information be combined with data from classical market research methods?

Workshop 4
Andrea Schweizer, Kanzlei Prof. Schweizer Rechtsanwaltsgesellschaft mbH, Germany
Grundzüge des Datenschutzrechts und aktuelle Datenschutzprobleme in der Markt- und Sozialforschung
Basics of data privacy laws according to the Federal Data Protection Act (i.a. data security official, consent, data exchange with foreign countries) and outlook to the EU General Data Protection Regulation with the goal of providing more security in handling personal data.
This workshop will be held in German.

The workshops are not part of the GOR conference programme and have to be booked separately during the registration process. Prices: 40 € for regular Participants, 20 € for Students (Student ID must be presented at Check-In) per Workshop.


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