Nominations for GOR Best Practice Award 2015 competition

DGOF has published the nominations for the GOR Best Practice Award 2015 competition, which will be held at GOR 15, today.

The nominees are:

“Creating New Grounds for Insight Generation in the Healthcare Market” by Juliane Berek (EARSandEYES GmbH) and Christiana Ohm (MCM Klosterfrau Vertriebsgesellschaft mbH)

“Screentypes – representative typologies of smartphone- and tablet-users” by Anja Manouchehri (Axel Springer Media Impact GmbH & Co. KG) and Wolfgang Dittrich (d.core GmbH)

“Exploring the Web of Sustainability – Understanding Consumer and Stakeholder Groups” by Yannick Rieder (Linkfluence Germany GmbH), Manuela Wille and Elke Euler-Horn (both Eckes-Granini Group GmbH)

“Native Ads – Ad Content in Context” by Kerstin Hammen (Yahoo! Germany) and Michael Wörmann (Facit Digital GmbH)

“Climbing down from the conscious tip of the iceberg – Discovering the unconscious mind of crossdigital consumers” by Lisa-Charlotte Wolter, Maik Schönbach (beide Hamburg Media School) and Sonja Knab (TOMORROW FOCUS Media GmbH)

“Using Online Real-Time-Measurement for a Deeper Understanding of TV-Spot Impact” by Angelina Brandenburg (YouGov Deutschland AG) and Michael Lenz (InnoGames GmbH)

Congratulations to all nominees!

The presentations will be held in sessions D2 and D3 on Thursday, 19 March 2015 at GOR 15 in Cologne. For more details check the conference programme here.

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