Workshops

Workshops will take place on Wednesday, 28 February 2018 prior to the GOR conference:

The workshops are not part of the GOR conference programme and have to be booked separately during the registration process. Prices: 40 € for regular Participants, 20 € for Students (Student ID must be presented at Check-In) per Workshop.

WORKSHOP 1

An Introduction to Web Survey Paradata
Time: Wednesday, 28/Feb/2018: 10.00 – 1.00
Instructor: Prof. Dr. Mick P. Couper (University of Michigan, USA)
Workshop language: English

Paradata are the data automatically generated when respondents answer Web surveys. There are many different kinds of Web survey paradata, including email tracking tools, user agent strings (to identify devices used), and server-side and client-side paradata (CSP) providing information on things like response times, mouse-clicks, scrolling behavior, and so on. This course will provide participants with an overview of the different types of Web paradata, and how they can be collected, managed, and analyzed to provide useful information on data quality and nonresponse in Web surveys, leading to design improvements. The course focuses on the use of paradata rather than the technical aspects of capturing paradata.

This workshop is designed to complement the workshop by Schlosser and Höhne on Embedded Client Side Paradata, which will cover the more technical aspects of collecting CSP. Participants are encouraged to attend both workshops.

About the instructor
Prof. Dr. Mick P. Couper is a research professor at the Survey Research Center (SRC), Institute for Social Research, University of Michigan, and in the Joint Program in Survey Methodology, University of Maryland. He is author of Designing Effective Web Surveys (Cambridge University Press, 2008) and co-author of The Science of Web Surveys (Oxford University Press, 2013). He has been conducting research and implementing online surveys for many years, and most recently has been exploring the implications of mobile device use for Web survey design. He is credited with developing the term “paradata”.

WORKSHOP 2

Using Beacons and GPS-Tracking for Research Purposes
Time: Wednesday, 28/Feb/2018: 10.00 – 1.00
Instructor: Silvana Jud (LINK Institut, Switzerland)
Workshop language: English

The workshop will provide an insight into market research based on behavioral data. The topics that will be covered include:

  • GPS-Data
  • Geofencing Data
  • Beacon-Data
  • Location triggered Questionnaires

Case Studies will exemplify how each dataset is collected and how it can be used to answer a variety of research questions. Each dataset has a research value for itself. However, in combining the data from these different sources even more powerful insights can be gained.

About the instructor
Silvana Jud is a Senior Researcher at the LINK Institute. She specializes in digital data collection for the market research industry. She has extensive experience in working with beacons, apps, mobile questionnaires and cookie tracking.
Her scientific background is in sociology and she has worked on several interdisciplinary projects during her stay at the federal institute of technology.

WORKSHOP 3

PhD Workshop
Time: Wednesday, 28/Feb/2018: 11.30 – 1.00 Part I, 2.00 – 5.00 Part II
Chairs: Chair: Christian Katzenbach, Alexander von Humboldt Institut für Internet und Gesellschaft, Germany, Meinald T. Thielsch, University of Münster, Germany
Workshop language: German

Joint PhD-Workshop of DGOF and the section digital communication (Digitale Kommunikation) of the German Communication Association (DGPuK) – This workshop is only open on invitation.

WORKSHOP 4
 
Embedded Client Side Paradata
Time: Wednesday, 28/Feb/2018: 2.00 – 5.00
Instructors: Stephan Schlosser, Jan Karem Höhne (University of Göttingen, Germany)
Workshop language: English

The worksop gives an introduction to web-based surveys for different device types (e.g., PCs and smartphones) and the collection of paradata (e.g., response times and mouse clicks/finger taps) to explore the completion behavior of respondents. The main focus is on the collection of so-called “client side paradata” that are gathered on the respondents’ device. The starting point of the workshop is the freely available JavaScript-based paradata tool “Embedded Client Side Paradata (ECSP)” (Schlosser, 2016). We present application and implementation examples to explore, for instance, the quality of survey data. In addition, we introduce an updated version of ECSP and deal with the collection of sensor data (e.g., acceleration).

This workshop deals with technical rather than theoretical aspects associated with the collection of client-side paradata so that it is a complement to the workshop by Mick Couper. Ideally, participants take part in both workshops.

About the instructors
Stephan Schlosser is a doctoral candidate and research associate at the Center of Methods in Social Sciences at the University of Goettingen, Germany. His research focuses on web survey design and paradata.
Jan Karem Höhne is a doctoral candidate and research associate at the Center of Methods in Social Sciences at the University of Goettingen, Germany. His research focuses on survey methodology, web survey design, paradata, and eye tracking.

WORKSHOP 5
 
Cognitive Pretesting
Time: Wednesday, 28/Feb/2018: 2.00 – 5.00
Instructors: Cornelia Eva Neuert, Timo Lenzner (GESIS – Leibniz Institute for the Social Sciences, Germany)
Workshop language: English

The workhops illustrates the general importance of carrying out cognitive pretests before fielding a questionnaire. It provides an introduction to the traditional cognitive interviewing method (e.g., f2f interviewing) and gives an overview of current  developments (e.g.,  combining f2f interviews with eye-tracking, conducting cognitive pretests over the Web). The workshop discusses the pros and cons of these different cognive pretesting methods and offers practical advice on how to conduct cognitive pretesting projects.

About the instructors
Timo Lenzner and Cornelia Neuert are senior researchers at the cognitive pretesting unit at GESIS – Leibniz Institute for the Social Sciences. Their main responsibilites include conducting cognitive pretests for large survey projects such as the ISSP, SHARE or PIAAC-L and carrying out research on questionnaire design and questionnaire evaluation methods.

WORKSHOP 6
 
Survey Creation With LimeSurvey – A Hands-On Course

Time: Wednesday, 28/Feb/2018: 2.00 – 5.00
Instructors: Markus Flür, Carsten Schmitz (LimeSurvey GmbH, Germany)
Workshop language: English

The Workshop will give an introduction in the worlds leading open source survey application LimeSurvey.
From simple survey creation to basic branching functionality.

About the instructors
Markus Flür is a software engineer at LimeSurvey GmbH. Mainly working in front-end engineering and customer support, he knows the touchpoints of customers with the software and also the hurdles users need to take for a productive usage of LimeSurvey.
Carsten Schmitz is CEO at LimeSurvey GmbH.

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