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General Online Research 2011

March 14-16, 2011, Heinrich-Heine University of Düsseldorf

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Conference Agenda

Overview and details of the sessions of this conference. Please select a date or room to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).

 
Session Overview
Session

WS4: Social Media Intelligence: Listening - Engagement - Optimization!

Time: Monday, 14/Mar/2011: 2:30pm - 5:00pm
Session Chair: Peter Gentsch

Session Abstract

Title

Social Media Intelligence: Listening - Engagement - Optimization!

Duration

2.5 hours

Regular workshop fee

information on the workshops fees will be available soon

Who should participate?

Market research, marketing, CRM, Subject Matter Experts Social Media, market and competitive intelligence

Content area

International

Language

English

Topics that will be covered

* Discussion of use and business cases in social media intelligence

* Outline of statistical Social Media Analysis – What is important to measure.

* Social Media Intelligence – How businesses are using it for their processes (social media governance).

* Search Media Optimization – what is it and how to use it.

* What are the most important next steps for social media intelligence

Goals

* Educate concerning what it takes to build a social media measurement framework.

* Learning how to take data into insight and insights into actions

* Get everyone speaking the same language with regard to social metrics

Necessary prior knowledge of participants

Basic social media skills/ basic analytical skills

Literature that participants need to read prior to participation

Social Media Metrics: How to Measure and Optimize Your Marketing Investment (New Rules of Social Media), Jim Sterne

Recommended additional literature

None

About the instructor

Prof. Dr. Gentsch is founder of the Business Intelligence Group GmbH and TextTech GmbH. As a consultant and coach for several important service and industry enterprises he was in charge of several projects involving CRM, Business Intelligence and E-Business. Furthermore, Prof. Dr. Gentsch holds the chair of the Albert Berner Foundation for CRM at the University of Aalen. He is author of numerous national and international research publications and a demanded keynote-speaker for a broad variety of events. Currently, his projects focus on topics such as Social CRM, Social Media Marketing and Customer Experience. In 2010, he was granted the Market Research Innovation-Award of for a joint project together with Lufthansa.

Maximum number of participants

not limited


Presentations

Social Media Intelligence: Listening - Engagement - Optimization!

Peter Gentsch

BIG - Business Intelligence Group, Germany

Title

Social Media Intelligence: Listening - Engagement - Optimization!

Duration

2.5 hours

Regular workshop fee

60 €

Who should participate?

Market research, marketing, CRM, Subject Matter Experts Social Media, market and competitive intelligence

Content area

International

Language

English

Topics that will be covered

  • Discussion of use and business cases in social media intelligence
  • Outline of statistical Social Media Analysis – What is important to measure.
  • Social Media Intelligence – How businesses are using it for their processes (social media governance).
  • Search Media Optimization – what is it and how to use it.
  • What are the most important next steps for social media intelligence

Goals

  • Educate concerning what it takes to build a social media measurement framework.
  • Learning how to take data into insight and insights into actions
  • Get everyone speaking the same language with regard to social metrics

Necessary prior knowledge of participants

Basic social media skills/ basic analytical skills

Literature that participants need to read prior to participation

Social Media Metrics: How to Measure and Optimize Your Marketing Investment (New Rules of Social Media), Jim Sterne

Recommended additional literature

None

About the instructor

Prof. Dr. Gentsch is founder of the Business Intelligence Group GmbH and TextTech GmbH. As a consultant and coach for several important service and industry enterprises he was in charge of several projects involving CRM, Business Intelligence and E-Business. Furthermore, Prof. Dr. Gentsch holds the chair of the Albert Berner Foundation for CRM at the University of Aalen. He is author of numerous national and international research publications and a demanded keynote-speaker for a broad variety of events. Currently, his projects focus on topics such as Social CRM, Social Media Marketing and Customer Experience. In 2010, he was granted the Market Research Innovation-Award of for a joint project together with Lufthansa.

Maximum number of participants

not limited


 
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