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General Online Research 2011

March 14-16, 2011, Heinrich-Heine University of Düsseldorf

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Conference Agenda

Overview and details of the sessions of this conference. Please select a date or room to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).

 
Session Overview
Session

WS6: Qualitative Research Online – Tools, Applications, Moderation

Time: Monday, 14/Mar/2011: 5:30pm - 8:00pm
Session Chair: Ilka Kuhagen

Session Abstract

Title

Qualitative Research Online – Tools, Applications, Moderation

Duration

2.5 hours

Regular workshop fee

60 Euros

Who should participate?

Anybody interested in qualitative research ONLINE

Content area

International

Language

English

Topics that will be covered

This workshop will give an overview on available research methodologies for qualitative research in an online environment: such as Online Realtime Chats, Hybrid Online Research, Online Diaries, Online Ethnography, Bulletin Boards and online communities als MROCs.

Goals

Based on real case studies Ilka Kuhagen will demonstrate various applications but also limitations for qualitative research online. While the simply text based discussion forums from yesterday have nowadays been replaced by platforms that offer to use all sorts of non-verbal communication and projective techniques, not only the choice of methodology but also motivation and interaction of participants is of utmost importance in order to achieve valuable results. Many tips from real experience will be passed on to become successful in setting up an online qualitative project.

Necessary prior knowledge of participants

None – basic interest in qualitative research

Literature that participants need to read prior to participation

none

Recommended additional literature

n/a

About the instructor

Ilka Kuhagen is a qualitative research consultant who has used online methodologies since over 10 years successfully for multinational clients. For more information please visit http://www.ikmarketing.de/DE/HomeDE/homeDE.htm

Maximum number of participants

30

Please bring along devices to access the Internet – this will allow you to participate in a test forum.


Presentations

Qualitative Research Online – Tools, Applications, Moderation

Ilka Kuhagen

IKM Ilka Kuhagen Marketingforschung, Germany

Title

Qualitative Research Online – Tools, Applications, Moderation

Duration

2.5 hours

Regular workshop fee

60 Euros

Who should participate?

Anybody interested in qualitative research ONLINE

Content area

International

Language

English

Topics that will be covered

This workshop will give an overview on available research methodologies for qualitative research in an online environment: such as Online Realtime Chats, Hybrid Online Research, Online Diaries, Online Ethnography, Bulletin Boards and online communities als MROCs.

Goals

Based on real case studies Ilka Kuhagen will demonstrate various applications but also limitations for qualitative research online. While the simply text based discussion forums from yesterday have nowadays been replaced by platforms that offer to use all sorts of non-verbal communication and projective techniques, not only the choice of methodology but also motivation and interaction of participants is of utmost importance in order to achieve valuable results. Many tips from real experience will be passed on to become successful in setting up an online qualitative project.

Necessary prior knowledge of participants

None – basic interest in qualitative research

Literature that participants need to read prior to participation

none

Recommended additional literature

n/a

About the instructor

Ilka Kuhagen is a qualitative research consultant who has used online methodologies since over 10 years successfully for multinational clients. For more information please visit http://www.ikmarketing.de/DE/HomeDE/homeDE.htm

Maximum number of participants

30

Please bring along devices to access the Internet – this will allow you to participate in a test forum.


 
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Conference: GOR 2011
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