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General Online Research 2011

March 14-16, 2011, Heinrich-Heine University of Düsseldorf

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Conference Agenda

Overview and details of the sessions of this conference. Please select a date or room to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).

 
Session Overview
Session

WS7: Building Online Panels in the Social Media Age

Time: Monday, 14/Mar/2011: 10:30am - 1:00pm
Session Chair: Christian Loeb

Session Abstract

Title

Building Online Panels in the Social Media Age

Duration

2.5 hours

Regular workshop fee

workshop fees will be announced soon

Who should participate?

Everybody using online samples or working with online panel generated data.

Content area

International

Language

English

Topics that will be covered

* Strategies for building online panels

* Recruitment methods using conventional online channels (Display advertising, affiliate programs, email, Google adwords)

* Recruitment methods within the social media space

* Building panels using social media

* Implications of the different recruitment methods

* Discussion

Goals

* Understand how panels are build today

* Develop your own position on reasonable panel recruitment

* Improve your individual online panel strategy no matter if you build a panel, buy sample or just work with data generated using online panels

Necessary prior knowledge of participants

Basic online research knowledge.

Literature that participants need to read prior to participation

None

Recommended additional literature

None

About the instructor

Christian Loeb has more than twelve years experience in setting up and managing international online panels and the required infrastructure. He works as a board member responsible for Panel and IT at Harris Interactive AG.

Maximum number of participants

30


Presentations

Building Online Panels in the Social Media Age

Christian Loeb

Harris Interactive, Germany

Title

Building Online Panels in the Social Media Age

Duration

2.5 hours

Regular workshop fee

60 €

Who should participate?

Everybody using online samples or working with online panel generated data.

Content area

International

Language

English

Topics that will be covered

  • Strategies for building online panels
  • Recruitment methods using conventional online channels (Display advertising, affiliate programs, email, Google adwords)
  • Recruitment methods within the social media space
  • Building panels using social media
  • Implications of the different recruitment methods
  • Discussion

Goals

  • Understand how panels are build today
  • Develop your own position on reasonable panel recruitment
  • Improve your individual online panel strategy no matter if you build a panel, buy sample or just work with data generated using online panels

Necessary prior knowledge of participants

Basic online research knowledge.

Literature that participants need to read prior to participation

None

Recommended additional literature

None

About the instructor

Christian Loeb has more than twelve years experience in setting up and managing international online panels and the required infrastructure. He works as a board member responsible for Panel and IT at Harris Interactive AG.

Maximum number of participants

30


 
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