General Online Research 2012

March 5-7 2012, Baden-Wuerttemberg Cooperative State University Mannheim


Conference Agenda

Overview and details of the sessions of this conference. Please select a date or room to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).

Session Overview
Date: Monday, 05/Mar/2012
9:00amBegin check-in
10:30am - 1:00pmShort Course 2: Qualität und Qualitätssicherung in der Onlineforschung unter Berücksichtigung neuester Erkenntnisse speziell im Bereich Mobile Research [Quality and quality assurance in online research]
Session Chair: Ron Degen, LINK Institut
Session Chair: Alexandra Wachenfeld, LINK Institut für Markt- und Sozialforschung GmbH
10:30am - 1:30pmShort Course 1: ‘Every Jack has its Jill’ or a contrast of online and offline methods in an applied research setting
Session Chair: Gerhard Keim, GIM, Gesellschaft für Innovative Marktforschung mbH
Session Chair: Eva von Rennenkampff, GIM Gesellschaft für Innovative Marktforschung mbH
1:00pm - 2:30pmBreak
2:30pm - 5:00pmShort Course 3: Online Experiments
Session Chair: Dr. Ulf-Dietrich Reips, (1) University of Deusto; (2) IKERBASQUE, Basque Foundation for Science, Spain
2:30pm - 5:00pmShort Course 4: Open Innovation and Co-Creation
Session Chair: Gregor Jawecki, HYVE AG
Session Chair: Dorothée Stadler, Hyve AG
2:30pm - 5:00pmShort Course 5: Stakeholder Relationship Management goes Social Media: A practice-oriented introduction
Session Chair: Thomas Rodenhausen, Harris Interactive
5:00pm - 7:30pmDGOF: Meeting of Members
Location: Großer Senatssaal DHBW (building C, 4th floor)
7:30pmGet-together for all conference visitors
Location: DGOF-Lounge (DHBW building E, 1st floor)
Date: Tuesday, 06/Mar/2012
8:30amBegin check-in and coffee
9:00am - 10:15amOpening: and Keynote 1: Practices of internet use – revisited
Session Chair: Christoph Irmer, ODC Services GmbH
Session Chair: Lars Kaczmirek, GESIS - Leibniz Institute for the Social Sciences

Keynote speaker is Prof. Dr. Uwe Hasebrink

Location: AudiMax DHBW (building E)

10:15am - 10:30amBreak
10:30am - 11:30amA1: Asking sensitive questions
Session Chair: Frederik Funke, LINK Institut
10:30am - 11:30amB1: Best Practice Competition 1
Session Chair: Otto Hellwig, respondi AG
10:30am - 11:30amC1: Data usage and privacy requirements on social networking sites (SNS)
Session Chair: Lars Fischer, University of Siegen
11:30am - 12:00pmBreak
12:00pm - 1:00pmA2: Web Survey Design 1
Session Chair: Florian Keusch, WU, Vienna University of Economics and Business
12:00pm - 1:00pmB2: Best Practice Competition 2
Session Chair: Otto Hellwig, respondi AG
12:00pm - 1:00pmC2: We are the Crowd - Opportunities and Limits of Crowdsourcing
Session Chair: Daniel Schultheiss, Ilmenau University of Technology
1:00pm - 2:00pmLunch break
2:00pm - 3:30pmA+C: Poster presentations
2:00pm - 3:30pmB - Panel 1: Research in Europe - Similarities and Differences
Session Chair: Horst Müller-Peters, marktforschung.de
The panel with a mix of short stimulating lectures and the subsequent discussions should provide a “meeting of minds” for the European online researchers, with the opportunity to exchange experiences. The main focus of debate will be the question of similarities and differences in research rules, standards and methods as well as in trend-setting organisations and cooperation’s between academic and commercial research and the latest developments and trends.

Participants, as well as representatives of their countries are

  • Peter Harrison (Creative Director at BrainJuicer/ United Kingdom),
  • Tom De Ruyck (Head of Research Communities at InSites Consulting/ Belgium),
  • Evert Rutgers (Directeur de la Production (online) at TNS Sofres/ France),
  • Pawel Kuczma (Institute of Journalism at the University of Warsaw/ Poland).

3:30pm - 4:00pmBreak
4:00pm - 5:00pmA3: Web Survey Design 2
Session Chair: Timo Lenzner, GESIS - Leibniz Institute for the Social Sciences
4:00pm - 5:00pmB3: Thesis competition
Session Chair: Monika Taddicken, Universität Hamburg
4:00pm - 5:00pmC3: How and why? Handling and Usage of Social Media
Session Chair: Timo Wandhoefer, GESIS - Leibniz Institute for the Social Sciences
5:00pm - 5:15pmBreak
5:15pm - 6:15pmA4: Panel recruitment and design
Session Chair: Lars Thomas Klausch, Utrecht University
5:15pm - 6:15pmB4: Thesis competition
Session Chair: Monika Taddicken, Universität Hamburg
5:15pm - 6:15pmC4: Consumers and Innovation through Social Media
Session Chair: Andera Gadeib, Dialego AG
KOI Club
N5, 2
68181 Mannheim
Announcement of the Best Practice Award winner around 9.00 pm
Drinks and fingerfood included in the ticket price.
Sponsored by respondi AG.

Date: Wednesday, 07/Mar/2012
9:00amBegin check-in and coffee
9:30am - 10:00amKeynote 2: Social Media – relevance and challenge for market and opinion research
Session Chair: Hartmut Scheffler, TNS Infratest
Location: AudiMax DHBW (building E)
10:00am - 10:15amBreak
10:15am - 11:15amA5: Using latest technologies and devices
Session Chair: Bella Struminskaya, GESIS - Leibniz Institute for the Social Sciences
10:15am - 11:15amB5: New approaches 1: from social media to market research online communities (MROC)
Session Chair: Martin Zuber, ipi Institute für Produkt-Markt-Forschung GmbH
10:15am - 11:15amC5: Information resource social media: datamining and other methods
Session Chair: Gerhard Keim, GIM, Gesellschaft für Innovative Marktforschung mbH
11:15am - 11:45amBreak
11:45am - 12:45pmA6: Responsive behavior
Session Chair: Dorothée Behr, GESIS - Leibniz Institute for the Social Sciences
11:45am - 12:45pmB6: New approaches 2: from gamification to surveytainment
Session Chair: Thorsten Faas, University of Mannheim
11:45am - 12:45pmC6: Choices in Survey Methodology
Session Chair: Jan Eric Blumenstiel, University of Mannheim
12:45pm - 2:00pmLunch break
2:00pm - 2:30pmPoster and Thesis award ceremony
2:30pm - 3:30pmA7: Mixed-mode
Session Chair: Ines Schaurer, GESIS - Leibniz Institute for the Social Sciences
2:30pm - 3:30pmB - Panel 2: Online Research is dead - long live Digital Research
Session Chair: Christoph Irmer, ODC Services GmbH
Distinguished speakers from the research industry will discuss the past and future of Online Research, helping everyone to understand what will come next.
This panel will review the recent history of research, including latest developments and trends (covering data collection, devices, media, channels and delivery, e.g. Social Media, Mobile, Tablets, Connected TV, Animation, Video, etc.); whilst ultimately providing a clear look into the crystal ball foretelling the Future of (Digital) Market Research.

Participants of the discussion are:

  • Pete Cape, Global Knowledge Director Survey Sampling International (SSI)
  • Olaf Hofmann, CEO Skopos Group
  • Oliver Tabino, CEO Q Agentur für Forschung GmbH

2:30pm - 3:30pmC7: Social Movements
Session Chair: Alexander Bohn, Ilmenau University of Technology
3:30pm - 3:45pmBreak
3:45pm - 4:45pmA8: Volunteer web surveys
Session Chair: Joss Rossmann, GESIS - Leibniz Institute for the Social Sciences
3:45pm - 4:45pmB8: eMarketing
Session Chair: Emanuel Maxl, evolaris next level GmbH
3:45pm - 4:45pmC8: Myself and the others - Discourse and Interaction
Session Chair: Karsten Wenzlaff, ikosom - Institut für Kommunikation in sozialen Medien

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