General Online Research Conference

4-6 March 2013
Baden-Wuerttemberg Cooperative State University Mannheim


Conference Agenda

Overview and details of the sessions of this conference. Please select a date or room to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).

Session Overview
Date: Monday, 04/Mar/2013
8:30 Begin Check-In
Chair: Monika Taddicken, Universität Hamburg
Chair: Uwe Matzat, Eindhoven University of Technology
Joint PhD-Workshop of DGOF and CvK section of DGPuK
This workshop is only open to students who have applied before to take part in the workshop. Application for the PhD workshop is closed now.
Workshop 1: Designing Web Questionnaires
Mick P. Couper
University of Michigan, USA

DGOF members meeting
Chair: Christoph Irmer, ODC-Services GmbH
The members meeting will take place in German.
Location: AudiMax DHBW (Building E)
Socialize and enjoy the evening with colleagues and meet other researchers. Participation is open to all conference attendees.
Date: Tuesday, 05/Mar/2013
Keynote: The Need for Faster Marketing Thinking & Slower Use of Flawed Traditional Research
John Kearon
Founder & Chief Juicer of BrainJuicer, United Kingdom
This is also the opening session of the conference.
Coffee Break
10:30 A: Methodology and Surveys
Sponsored by GESIS

B: Applied Research
C: Social Media
S: SymanO
A2: Incentives in online panels
Chair: Mario Callegaro

Rewards - Money for Nothing?

Peter John Cape, Peter Martin

Survey Sampling Germany GmbH, Germany

Effects of incentive reduction after a series of higher incentive waves in a probability-based online panel.

Bella Struminskaya, Lars Kaczmirek, Ines Schaurer, Wolfgang Bandilla

GESIS - Leibniz Institute for the Social Sciences, Germany

Timing of Nonparticipation in an Online Panel: The effect of incentive strategies

Salima Douhou, Annette Scherpenzeel

CentERdata, Netherlands, The

B2: Best Practice 1
Chair: Herbert Höckel

Ad Appeal - App-Advertising put to test: 10 insights

Clarissa Moughrabi1, Daniel Schmeißer2, Nicolas Loose1, Patricia Dähn1

1: Axel Springer AG, Germany; 2: phaydon | research+consulting GmbH & Co. KG

2 in 1 concept test – an integrative online approach for Emmi

Tanja Wulfert1, Marcel Zbinden2, Andreas Woppmann1

1: ISM Global Dynamics, Germany; 2: Emmi, Switzerland

Brand.Impact – Measuring the advertising effect online

Nikolaus Schmitt-Walter1, Holger Geißler2

1: Plan.Net Gruppe für digitale Kommunikation GmbH&Co. KG, Germany; 2: YouGov Deutschland AG

C2: Motives and motivation of social network and smartphone use
Chair: Uwe Matzat

Does Posting Status Updates Increase or Decrease Loneliness? An Online Social Networking Experiment

Fenne große Deters1, Matthias R. Mehl2

1: Freie Universität Berlin, Germany; 2: University of Arizona

Addicted to Socializing? – An empirical investigation of compulsive facebooking with regard to motives, patterns and network quality.

Anh D. Lam-chi, Nicole C. Krämer

University of Duisburg-Essen, Germany

Young early smartphone adopters

Eilat Chen Levy1, Yaron Ariel2, Ruth Avidar2, Vered Malka2

1: The Center for Internet Research & School of Management, University of Haife, Israel; 2: Dept. of CommunicationYezreel Valley College, Israel

S2: Konsumentenverhalten online I
Chair: Martin Kornmeier

Vom Lebensstil der Zukunft: Konsequenzen für den E-Commerce im Jahr 2020

Joubin Rahimi


Zukünftiges Konsumverhalten der heutigen "Digital Natives": Ergebnisse einer qualitativen Online-Studie unter Jugendlichen zu deren Einstellungen und Verhalten

Dr. Christian Jarchow

GfK SE, Germany

Coffee Break
A3: Challenges faced by probability-based panels
Chair: Ulrich Krieger

Nonresponse and Nonresponse Bias in a Probability-Based Internet Panel

Annelies Blom1, Dayana Bossert1, Frederik Funke1,2, Franziska Gebhard1, Annette Holthausen1, Ulrich Krieger1

1: University of Mannheim, Germany; 2: LINK Institut, Germany

Break-off and attrition in the GIP amongst technologically experienced and inexperienced participants

Annelies Blom, Dayana Bossert, Virginia Clark, Frederik Funke, Franziska Gebhard, Annette Holthausen, Ulrich Krieger, Alexandra Wachenfeld

University of Mannheim, Germany

Innovation in Data Collection: the Responsive Design Approach

Annamaria Bianchi, Silvia Biffignandi

University of Bergamo, Italy

B3: Best Practice 2
Chair: Herbert Höckel

The Closer Effect

Esther Flath1, Anne Philip2

1: SORGEM International Market Research, France; 2: Mondadori France

Read between the lines – understanding the potential of e-reading in Germany

Gerhard Keim1, Dominic Fried-Booth2, Patricia Blau1

1: GIM. Gesellschaft Fuer Innovative Marktforschung mbH, Germany; 2: Barnes & Noble, Inc., California

C3: Trust in social media data and ethical implications for research
Chair: Guido Möser

Beyond methodology - some ethical implications of "doing research online"

Nele Heise

Hans-Bredow-Institut, Hamburg, Germany

Perceived and presumed trustworthiness of Wikipedia

Yaron Ariel, Vlad Vasiliu

Emeq Yezreel Valley College, Israel

Who do you trust: Facebook or your friends? – Analyzing predictors of privacy protection in social networks

Christian Bosau

University of Cologne / Germany, Germany

S3: Konsumentenverhalten online II
Chair: Henner Förstel

Customer Journey: Das Online-Nutzungsverhalten beim Autokauf - Empirische Befunde und Konsequenzen für Werbetreibende

Markus Roosen1,2

1: eBay Advertising Group Deutschland, Germany; 2: mobile.de Advertising, Germany

Stellenwert von Qualitätssiegeln, Rankings und Internet-Vergleichsportalen bei der Auswahl eines Dienstleisters: Ergebnisse einer Onlinestudie

Dr. Thomas Rodenhausen

Harris Interactive AG, Germany

Lunch Break
Poster Session

How the screen-out influence the dropout of a commercial panel

Beatrice Bartoli

Demetra opinioni.net SRL, Italy

Metadata on the demographics of online research: Results from a full-range study of available online questionnaires on recruitment portals.

Christoph Burger, Stefan Stieger

University of Vienna, Austria

Who commits Web 2.0 suicide? Differences in Big Five personality traits, Internet addiction and privacy concerns.

Christoph Burger, Stefan Stieger, Manuel Bohn, Martin Voracek

University of Vienna, Austria

“Social Media as Scientific Media“: The use of social media for science communication

Luisa Droszez, Daniel Schultheiss

Ilmenau University of Technology, Germany

Website usability cannot be assessed on the basis of screenshots

Ronja Engel1, Gerrit Hirschfeld2, Meinald T. Thielsch1

1: University of Münster, Germany; 2: German Pediatric Pain Center, Germany

HTML5 and mobile Web surveys: A Web experiment on new input types

Frederik Funke1,2

1: LINK Institut; 2: http://research.frederikfunke.net

Online Survey – Research with children on advertising impact

Verena Funkenweh, Jessica Busch, Anna Lena Amthor, Andrea Böer, Julia Gädke

Fachhochschule Köln, Germany

GESIS Online Panel Pilot: Results from a Probability-Based Online Access Panel

Lars Kaczmirek, Wolfgang Bandilla, Ines Schaurer, Bella Struminskaya, Kai Weyandt

GESIS - Leibniz Institute for the Social Sciences, Germany

E-questionnaire in cross-sectional household surveys

Milana Karaganis

Statistics Canada, Canada

The Effect of Chat as Continuing Interruption on Cognitive Performance

Eilat Chen Levy1, Sheizaf Rafaeli1, Yaron Ariel2

1: The Center for Internet Research & School of Management, University of Haife, Israel; 2: Yezreel Valley College, Israel

Influence of mobile devices in online surveys

Emanuel Maxl, Tanja Baumgartner

University of Graz

The Role of Trust in Online Shopping in the Technology Acceptance Model – A Meta-Analysis

Guido Möser1, Anastassios Rinn1, Florian Zercher1, Nataliya Möser2

1: masem research institute GmbH, Germany; 2: masem training GmbH, Germany

Seducing the respondent – how to optimise invitations in on-site online research?

Małgorzata Półtorak, Jarosław Kowalski

IIBR (Gemius Group), Poland

Motives for Playing Browser Games: Exploring a Football Manager Simulation

Felix Reer

University of Tuebingen, Germany

Complex Product Development: Using a Combined VoC Lead User Approach for SMEs Requirements

Alexander Sänn1, Ming Ni2

1: IHP GmbH, Germany; 2: Brandenburg University of Technology Cottbus, Germany

Measuring Media Habits in a Self-Administered Online Questionnaire

Anna Schnauber1, Teresa K. Naab2

1: Johannes Gutenberg University of Mainz, Germany; 2: Hanover University of Music, Drama and Media, Germany

Employed gamers’ motivations and behavior to play in the Internet

Daniel Schultheiss, Christina Schumann

Ilmenau University of Technology, Germany

Ethics, privacy and data security in web-based course evaluation

Martin Salaschek, Christian Meese, Meinald Thielsch

University of Münster, Germany

Fitspiration as a kind of Lifestyle: A Mixed Methods Study about Fitness Blogs on Tumblr

Saskia Stäudtner, Sandra Pöschl, Nicola Döring, Dana Engmann, Daniel Schultheiss

Ilmenau University of Technology, Germany

Measuring occupations and other long-list questions worldwide – an Application Programming Interface

Kea Tijdens

University of Amsterdam, Netherlands, The

Research Design as an Influencing Factor for Reliability in Online Market Research

Jessica Wengrzik, Gabriele Theuner

HS Ludwigshafen, Germany

S4: Ambient Intelligence
Chair: Martin Kornmeier, Duale Hochschule Baden-Württemberg Mannheim

Spracherkennung in Apps: Einsatzgebiete, Nutzungsmöglichkeiten und Risiken

Stephan Mehlhase

EML European Media Laboratory Gesellschaft mbH, Germany

Kollaborative Ambient Systems: Von einfachen Steuerungen zu komplexen vernetzten und interaktiven Systemen

Prof. Dr. Ing. Norbert Wehn

Lehrstuhl Entwurf Mikroelektronischer Systeme, TU Kaiserslautern, Germany

Ubquitous Computing: How Computing is Changing the Way we Live

Prof. Dr. Albrecht Schmidt

Human Computer Interaction Group, SimTech & VIS, Stuttgart University, Germany

Coffee Break
A5: The role of respondents' personality in data collection
Chair: Frederik Funke

Propensity Score Weighting – Can Personality Adjust for Selectivity?

Alexander Glantz1, Robert Greszki2

1: Ipsos Public Affairs, Germany; 2: University of Bamberg

Why are you leaving me?? - Personality predictors of answering drop out in an online-study

Meinald Thielsch, Steffen Nestler, Mitja Back

University of Münster, Germany

Comparison of psychometric properties of internet versions of the Marlowe-Crowne Social Desirability Scale between two European countries

Vaka Vésteinsdóttir1, Ulf-Dietrich Reips2,3, Adam Joinson4, Fanney Þórsdóttir1

1: University of Iceland, Iceland; 2: University of Deusto, Spain; 3: IKERBASQUE, Basque Foundation for Science, Spain; 4: University of the West of England (UWE Bristol)

B5: New approaches: from off- to online
Chair: Holger Geißler

Online Shelf vs. Real Shelf - Are There any Differences?

Andreas Woppmann

ISM Global Dynamics, Germany

Prison break: Releasing offline experiments from methodological constraints by transforming them into playful online surveys

Henner Förstel1, Dr. Kathrin Manthei2, Univ.-Prof. Dr. Alwine Mohnen3, Georg Berger1

1: MANUFACTS Research & Dialog GmbH, Germany; 2: University of Cologne, Faculty of Management, Economics and Social Sciences; 3: Technische Universität München, Chair of Corporate Management

May I Have Your Attention, Please: The Market Microstructure of Investor Attention

Christopher Fink1, Thomas Johann2

1: University of Mannheim, Germany; 2: University of Mannheim, Germany

C5: Adapting methods to a social media data set
Chair: Olaf Wenzel

Sampling online communities: using triplets as basis for a (semi-) automated hyperlink web crawler.

Yoann Veny

Université Libre de Bruxelles (ULB), Belgium

Analyzing tourism behavior using geotaged photographs

Wolfgang Körbitz1, Irem Önder2, Alexander C. Hubmann-Haidvogel2

1: WU Wien, Austria; 2: MODUL University Vienna

Hyperlink network structure of digital collectives

Chiara Broccatelli, Maurizio Teli

<ahref foundation, Italy

S5: Innovative Tools für die Online-Marktforschung I
Chair: Alexander Sänn

Nutzenpotential von Mobile Crowdsourcing-Communities für die Marktforschung: Möglichkeiten und Grenzen

Steffen Engelhardt

Blauw Research GmbH, Germany

Avatare in der Marktforschung: Effekte künstlicher Interviewer im Online-Interview

Prof. Dr. Holger Lütters

Hochschule für Technik und Wirtschaft Berlin, Germany

Coffee Break
A6: Income and working conditions
Chair: Teresio Poggio

Is my income fair? The relevance of the social context for justice sentiments – An experimental study

Hawal Shamon

University of Cologne, Germany

Measuring working conditions in a volunteer web survey

Pablo de Pedraza, Alberto Villacampa

Universidad de Salamanca, Spain

B6: Applications and approaches in political sciences
Chair: Alexander Kustov

Who responds to website visitor satisfaction surveys?

Ioannis Andreadis

Aristotle University of Thessaloniki, Greece

Forecasting General Election Results in Poland 2011 on the basis of Social Media content

Pawel Kuczma, Wlodzimierz Gogolek

University of Warsaw, Poland

C6: Hybrid media - looking into the future
Chair: Andreas Woppmann

1. Blackbox Webradio: The Usage of Webradio in Germany - Program and Content in Saxony.

Benjamin Bigl1, Markus Schubert2, Stiehler Hans-Jörg1

1: University of Leipzig, Germany; 2: Kontur 21 GmbH, Leipzig

Social TV - Where TV meets Social Media. Consequences and opportunities for viewer participation in online and offline media.

Bernadette Kneidinger

University of Bamberg, Germany

S6: Werbewirkung (Online- / Mobile-Werbeformate) I
Chair: Martin Kornmeier

Mobile Revolution: eine Beweisführung in Zahlen

Barbara Eigner

ZANOX.de AG, Germany

Wirkung von TV und Online-Bewegtbildformaten: Status Quo der Crossmedia-Forschung und Konsequenzen für den Mediamix

Jens Barczewski

GfK nurago GmbH, Germany

A: Webdatanet
Chair: Pablo de Pedraza, Universidad de Salamanca

Webdatanet: multidisciplinary European network under COST Action IS1004

Stephanie Steinmetz1, Lars Kaczmirek2, Pablo de Pedraza3

1: University of Amsterdam, The Netherlands; 2: GESIS - Leibniz Institute for the Social Sciences, Germany; 3: Universidad de Salamanca, Spain

S6 continued
8:00 GOR Party

The GOR 13 Best Practice Award will be arwarded at the Party!
KOI Club
N5, 2
68181 Mannheim
Announcement of the Best Practice Award winner around 9.00 pm
Drinks and fingerfood included in the ticket price.
Please note: You need a ticket to attend the party. Your party ticket will be included if you have registered for the complete conference or if you own a day ticket for tuesday!
The party is sponsored by

Date: Wednesday, 06/Mar/2013
Morning Coffee / Check-In
9:00 A_: Methodology and Surveys
B_: Applied Research
C_: Social Media
S_: SymanO
A7: Mobile versus online surveys
Chair: Bella Struminskaya

Mobile Research Performance: How Mobile Respondents Differ from PC Users Concerning Interview Quality, Drop-Out Rates and Sample Structure.

Sebastian Schmidt, Olaf Wenzel

SKOPOS GmbH & Co. KG, Germany

Sensitive Topics in PC and Mobile Web Surveys

Aigul Mavletova1, Mick Couper2

1: Higher School of Economics; 2: University of Michigan

Online Mixed Mode Surveying using a Responsive Design

Kathrin Kissau

NET-Metrix AG, Switzerland

B7: eCommerce and eMarketing
Chair: Wolfgang Körbitz

Predicting purchasing behavior throughout the clickstream

Chris Snijders, Ruud Verheijden, Martijn Willemsen

Eindhoven University of Technology, Netherlands, The

Re-building trust in online shops on consumer review sites: Why online shops cannot deny what they have not done

Uwe Matzat, Chris Snijders

Eindhoven University of Technology, Netherlands, The

How to measure the success of online branding campaigns

Sarah Adam, Lisa-Charlotte Wolter

Hamburg Media School, Germany

C7: Success factors of social media communication
Chair: Cornelia Züll

How to tweet to get retweeted? Exploring the success factors of Twitter accounts of retailers

Jesse Willem Jochanan Weltevreden

Hogeschool van Amsterdam, University of Applied Sciences, Netherlands, The

Design and Embedding of Online Videos and their Effects on Conversion Rates of a Website

Michael Beier1, Christoph Schreiber2

1: University of Applied Science HTW Chur, Switzerland; 2: University of Cologne, Germany

S7: Innovative Tools für die Online-Marktforschung II
Chair: Dr. Detlef Struck

Nutzenpotential der Interaktion mit Kunden über Online-Diskussionsforen: Ergebnisse einer empirischen Untersuchung

Prof. Dr. Christian Homburg, Dipl.-Kffr. Laura Bohrer, Dr. Martin Artz

Lehrstuhl für ABWL und Marketing I, Universität Mannheim, Germany

Innovative tools for product and service evaluation: Options and problems taking online film ratings as an example

Jon Puleston

Global Market Insite, Inc. (GMI), USA

Coffee Break
Keynote: The future of the Internet and the 5th estate: The Internet’s Gift to Democracy
Prof. William H. Dutton
Oxford Internet Institute, University of Oxford, United Kingdom
S8: Innovative Tools für die Online-Marktforschung III
Chair: Martin Kornmeier, Duale Hochschule Baden-Württemberg Mannheim

Möglichkeiten zur impliziten Messung von Emotionen am Beispiel webcambasierter Gesichtsausdruckserkennung

Aleksa Moentmann, Felix Bernet

LINK Institut für Markt- und Sozialforschung GmbH, Germany

Coffee Break
A9: Preventing item non-response
Chair: Holger Geißler

Does one really know?: Avoiding noninformative answers in a reliable way.

Edith Desiree De Leeuw, Anja Boevee, Joop Hox

Utrecht University, Netherlands, The

Identifying and Mitigating Satisficing in Web Surveys: Some Experimental Evidence

Jan Eric Blumenstiel2, Joss Roßmann1

1: GESIS - Leibniz Institute for the Social Sciences, Germany; 2: Mannheim Centre for European Social Research, Germany

Measuring wages via a volunteer web survey – a cross-national analysis of item nonresponse

Stephanie Steinmetz1, Bianchi Annmaria2

1: University of Amsterdam, Netherlands, The; 2: University of Bergamo, Italy

B9: Panel discussion: Qualitative Online Research: Deeper insights - or just faster and cheaper?
Moderation: Horst Müller-Peters, marktforschung.de

Online and mobile research has bred a broad range of new methods in qualitative research. Will those methods add new fields of application for qualitative research, or do they mainly replace traditional qualitative work? Can online techniques increase the quality of results, or do they rather deliver insights “light”, while saving time and money? What will be the main applications for qualitative online research in the future, and where are their limitations? Five well known experts from the qualitative research industry will discuss these topics from different points of view in order to find out: “Would Freud rather work online today”?
• John Kearon, Founder and ChiefJuicer, Brainjuicer UK
• Stephan Teuber, CEO, GIM – Gesellschaft für innovative Marktforschung, Germany
• Sven Arn, Managing Director & Partner, Happy Thinking People, Germany
• Dirk Ziems, CEO, Concept M, Germany
• Richard Gehling, Head of Qualitative Research, TNS infratest, Germany
In cooperation with marktforschung.de.
C9: Social media and elections
Chair: Ioannis Andreadis

US Electoral Compass and looking towards the German Federal election 2013

Gareth Ham

Brandwatch, United Kingdom

Participation in Political Debates through Blogging in Germany: A Time-Series Analysis of the Relationship between Political Blogs and Mass Media

Florian Buhl

University of Münster, Germany

German Parties and Social Media: Event-Dependent Communication on State Elections

Andreas Elter

MHMK University for Media and Communication, Germany

S9: Werbewirkung (Online- / Mobile-Werbeformate) II
Chair: Martin Kornmeier

Digital Advertising: Die Wirkung von Online- und Mobile-Werbeformaten im Vergleich

Sonja Knab

TOMORROW FOCUS Media GmbH, Germany

Auswirkungen des Second Screen auf die Wirksamkeit von TV-Werbung: Wenn Konsumenten in der Werbepause zum Tablet greifen

Christian Schulze

Frankfurt School of Finance & Management, Germany

Lunch Break
Award Ceremonies
A10: Interactive questionnaire design
Chair: Frederik Funke

Slide to ruin data: How slider scales may negatively affect data quality and what to do about it

Frederik Funke1,2

1: LINK Institut; 2: http://research.frederikfunke.net

Reducing Response Order Effects in Check-All-That-Apply Questions by Use of Dynamic Tooltip Instructions

Tanja Kunz, Marek Fuchs

Darmstadt University of Technology, Germany

Using interactive feedback to enhance response quality in Web surveys. The case of open-ended questions

Matthias Emde, Marek Fuchs

Darmstadt University of Technology, Germany

B10: Research into organizational online communication
Chair: Dominic Gregr Fried-Booth

The Change of Organizational Communication Strategies in the Online Media Age – Identifying Publics and their Reception Heuristics

Valentin Belentschikow

Technische Universität Chemnitz, Germany

Webcare on social network sites: attentive customer care or privacy infringement?

Joris Demmers1,2, Jesse Weltevreden1, Willemijn van Dolen2

1: University of Applied Sciences of Amsterdam; 2: University of Amsterdam

Little Big Data. An evaluation of the serviceability of automated data collection for the analysis of organizational online-communication.

Jakob Jünger, Paula Nitschke

University of Greifswald, Germany

C10: Political participation and civil society
Chair: Ilona Biernacka-Ligieza

Civil Society in a Networked World: Comparing Offline and Online Association Networks in Germany and Japan


Center for International, Comparative, and Advanced Japanese Studies, University of Tsukuba, Tsukuba, Japan

Politicians in the virtual sphere - the impact of the ICT on the local democracy in Poland.

Ilona Biernacka-Ligieza

University of Opole, Poland

The New Divide? Political Participation of online and offline populations in Europe

Alexander Kustov

University of Mannheim, Germany

S10: Datenschutz / Strategische Fragen der Onlineforschung
Chair: Martin Kornmeier

Datenschutz als Herausforderung im Online-Marketing: Ergebnisse einer empirischen Studie

Stefan von Lieven

artegic AG, Germany

Strategisches Social Media Marketing: Rahmenbedingungen, Erfolgsfaktoren, empirische Erkenntnisse

M.Sc. Philipp A. Rauschnabel

Lehrstuhl für Marketing, Otto-Friedrich-Universität Bamberg, Germany

Coffee Break
A11: Motivating respondents in online surveys
Chair: Edith Desiree De Leeuw

Pros and cons of virtual interviewers – vote in the discussion about surveytainment

Małgorzata Półtorak, Jarosław Kowalski

IIBR (Gemius Group), Poland

Technical and methodological meta-information on current practices in online research: A full population study of online questionnaires from recruitment portals.

Christoph Burger, Stefan Stieger

University of Vienna, Austria

The monetary value of good questionnaire design

Florian Tress

ODC Services, Germany

B11: Survey participation
Chair: Leslie Minda Tkach-Kawasaki

Interview Duration in Web Surveys: Integrating Different Levels of Explanation

Joss Roßmann, Tobias Gummer

GESIS - Leibniz Institute for the Social Sciences, Germany

The fish model: What factors affect participants while filling in an online questionnaire?

Bahaaeldin Mohamed1, Anja Lorenz2, Daniela Pscheida3

1: TU Dresden, Germany; 2: TU Chemnitz, Germany; 3: TU Dresden, Germany

C11: Crowdsourcing and motivation via social media
Chair: Maren Heltsche

Motivate the crowd: A qualitative analysis of motivation management on crowdsourcing platforms

Isabel Mohr, Anja Solf, Daniel Schultheiss

Ilmenau University of Technology, Germany

Creative crowds: A meta-analysis of creativity processes in crowdsourcing

Daniel Schultheiss, Anja Solf

Ilmenau University of Technology, Germany

S11: Strategische Fragen der Onlineforschung
Chair: Martin Kornmeier

Erfolgsfaktoren von Produktinnovationen: Ergebnisse einer Meta-Analyse von Online-Konzepttests

Andrea Gadeib

Dialego AG, Germany

Internationalisierung im E-Commerce: Internationale und interkulturelle Unterschiede als Chance für deutsche Onlinehändler

Henning Heesen

Salesupply AG, Germany

Coffee Break
4:45 Workshops: Jointly organized with
Workshop 2: Writing a peer-review report for journal articles: insights for current and potential reviewers
Mario Callegaro
Google, United Kingdom
Workshop 3: Creative survey design: the art and science of designing better surveys
Jon Puleston
GMI, United Kingdom
Workshop 4: Introduction to weighting online surveys
Stephanie Steinmetz
University of Amsterdam, Netherlands
Annamaria Bianchi
University of Bergamo, Italy

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