Conference Agenda

Overview and details of the sessions of this conference. Please select a date or room to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).

Session Overview
Date: Wednesday, 05/Mar/2014
Begin Check-In
WS 1: What’s new in social media research? A quick guide through recent publications (2012-2013) for social scientists
Chair: Katrin Weller, GESIS Leibniz Institute for the Social Sciences
WS 3: R 101 - basic analyses and charts with R, an open-source software for statistical computing
Chair: Frederik Funke, LINK Institut · University of Mannheim ·
WS 4: How to: Mixed-Mode-Studies
Chair: Holger Geissler, YouGov
Chair: Edith de Leeuw, Utrecht University
WS 5: Forms that work: Understanding forms to improve their design
Chair: Caroline Jarrett, Effortmark
WS 6: Social Media Analytics: Concepts, Models, Methods, and Tools
Chair: Ravi Vatrapu, Copenhagen Business School
DGOF members meeting
Chair: Otto Hellwig, respondi AG

Location: Rotunde (Cologne University of Applied Sciences, Claudiustr. 1, 50678 Cologne)

19:30 Get-Together

Location: Im Schörres (Im Ferkulum 30, 50678 Cologne)

Open to all Conference Participants with a valid conference ticket or who have attended one of the Workshops on Wednesday (WS 1- WS 6).

The GOR 14 Get-Together is sponsored by respondi.

Date: Thursday, 06/Mar/2014
Begin Check-In
Keynote 1 & Opening: Technology and Culture: How Man and Society Change in a Time of Technological Revolution
Chair: Mark Mattingley-Scott, IBM Deutschland
10:30 Track A: Methodology and Surveys

sponsored by GESIS

Track B: Advances in Applied Online Research

program partner:

Track C: Social Media

sponsored by linkfluence Germany GmbH

Track D: Internet and Society

program partner: HIIG

Track E: GOR Thesis Award 2014
A2: The mobile challenge in online panels
Chair: Bella Struminskaya

Unintended mobile responding in online panels. So you think you conducted a regular web survey?

Marika Annukka de Bruijne, Arnaud Wijnant

CentERdata, Tilburg University, The Netherlands

Online mobile surveys in Italy: coverage and other methodological challenges

Teresio Poggio

Free University of Bozen - Bolzano, Italy

Mixed-devices in a probability based panel survey. Effects on survey measurement error

Vera Toepoel1, Peter Lugtig1,2

1: Utrecht University, Netherlands, The; 2: University of Essex, United Kingdom

B2: Best Practice 1
Chair: Alexandra Wachenfeld

Innovation for television research - online surveys via HbbTV. A new technology with fantastic opportunities!

Johannes Hercher1, Michael Adler2

1: Rogator AG, Germany; 2: SevenOne Media GmbH, Germany

MindTake Ad Transparency Index: Capturing visual attention to banner advertising

Eva Oberecker1, Klaus Oberecker1, Sebastian Berger2

1: MindTake Research GmbH; 2: Dr. Berger Consult KG

C2: Politics and Social Media
Chair: Brian Fabo

Issue ownerniship in party-centered online political communities : A content analysis of online political blogging

Yoann Veny

Université Libre de Bruxelles, Belgium

Political Participation and Voting Intention of SNS Users

Yaron Ariel1, Vlad Vasiliu2,1

1: Yezreel Valley College, Israel; 2: University of Haifa, Israel

Influence of internet and social media on citizens’ political choices

Pawel Kuczma

University of Warsaw, Poland

D2: Digital Research
Chair: Katrin Weller

Scientists use of online tools in Germany – Survey results and challenges for research

Daniela Pscheida, Steffen Albrecht, Sabrina Herbst, Thomas Köhler

Technische Universität Dresden, Germany

Open Science! But how? Web platforms and their challenge to scholarly communication

René König1, Michael Nentwich2

1: Karlsruhe Institute of Technology, Germany; 2: Austrian Academy of Sciences, Austria

E2: GOR Thesis Award Presentations (Dissertations)
Chair: Monika Taddicken
Chair: Frederik Funke

Hooked on the Internet - The Prevalence, Risk, Theory and Presenting Problem of Internet Addiction

Daria Kuss

Birmingham City University, United Kingdom

Distribution of Information and Knowledge in Collaborative Learning Systems. Structural and Relational Analysis about the Impact of Social Organizational Structures in Knowledge Networks in the Case of the Web Based Collaborative Learning System in Higher Education called OPAL.

Cathleen M. Stützer

Technische Universität Dresden , Germany

Lost in information? Social psychological aspects of selecting and processing online news

Stephan Winter

University of Duisburg-Essen, Germany

A3: Measurement effects in mobile and web surveys
Chair: Ines Schaurer

Moving towards mobile ready web panels

Arnaud Wijnant, Marika de Bruijne

CentERdata, Tilburg University, The Netherlands

Device Effects: How different screen sizes affect answer quality in online questionnaires

Beat Fischer, Felix Bernet

LINK Institut, Switzerland

Students First Choice – the influence of mobile mode on results

Emanuel Maxl

Context-Research, Austria

B3: Best Practice 2
Chair: Alexandra Wachenfeld

Evaluating Advertising Effectiveness of Webcast Campaigns

Uwe Domke1, Florian Thielecke2, M Lehmeier3

1: RMS Radio Marketing Service GmbH & Co. KG, Germany; 2: Nielsen, Germany; 3: Gelszus rmm Marketing Research, Germany

Extra incentives for extra efforts – impact of incentives for burdensome tasks within an incentivized online study

Jan Hendrik Schreier1, Niels Biethahn3, Frank Drewes2

1: ADAC e. V., Germany; 2: Harris Interactive AG, Germany; 3: BITS Business and Information Technology School GmbH, Germany

C3: Intimacy, Gender and Age in Social Media
Chair: Andreas Knappstein

How to reach and analyze the intimacy featured on the Web. Three cases on sexuality and reproduction.

Fanny Forgeau

linkfluence, France

Perception differences of cross-generational online relationships. How young and older people experience the growing age diversity on Social Network Sites.

Bernadette Kneidinger

University of Bamberg, Germany

What's up in WhatsApp World? The role of a popular smartphone application in the lives of Israeli users

Vered Malka1, Yaron Ariel1, Ruth Avidar1, Eilat Chen Levi2

1: Yezreel Valley College, Israel; 2: University of Haifa

D3: Open Science
Chair: Martin Oliver Welker

Making science open by default

Julien Colomb1, Björn Brembs2

1: Freie Universität Berlin, Germany; 2: Universität Regensburg, Germany

The Social Dilemma of Putting the Idea of Open Science into Practice

Kaja Scheliga, Sascha Friesike

HIIG, Germany

E3: GOR Thesis Award Presentations (Master, Magister, Diploma)
Chair: Frederik Funke
Chair: Monika Taddicken

Electrophysiological Correlates of Aesthetic Processing of Websites

Thomas Hösker

Westfälische Wilhelms-Universität Münster, Germany

The importance of perceived price fairness for paid content strategies

Sven Kopp

2hm & Associates GmbH, Germany

How to rebuild your public image on Facebook

Ruoyun Lin

Eindhoven University of Technology, the Netherlands

Lunch Break
B4: Best Practice 3
Chair: Alexandra Wachenfeld, LINK Institut

New Enabling of Advertising Research Using Facial Coding and Real Time Response Measurement Online

Olaf Wenzel1, Christian Lauterbach2

1: SKOPOS GmbH & Co. KG, Germany; 2: Deutsche Telekom AG

AUTO BILD tablet study 2014 - a cross-media comparison of ad effectiveness

Nicolas Loose1, Tobias Trame2

1: Axel Springer Media Impact, Germany; 2: eye square GmbH

A4 C4 D4: Poster Session

Presentations and discussions with the authors


Effects of website design on first impressions, aesthetic judgments, and memory performance

Maria Douneva1, Rafael Jaron2, Meinald T. Thielsch1

1: University of Münster; 2: NORDLIGHT research GmbH

Creative Processes in Crowdsourcing: A qualitative analysis of problem-solving processes on online crowdsourcing platforms

Anja Solf, Daniel Schultheiss

Technische Universität Ilmenau, Germany

“The art of shitstorm”: Factors influencing the level of involvement in impertinent social media discussions

Miriam Köble, Alina Pelikan, Anke Schlag, Daniela Schlott, Melanie Tautz, Daniel Schultheiss

Technische Universität Ilmenau, Germany

Easy Question, Tricky Answer: Response Latencies and Data Quality of Education Questions

Jessica M. E. Herzing1, Silke L. Schneider2

1: GESIS Leibniz Institut für Sozialwissenschaften, Germany; 2: GESIS Leibniz Institut für Sozialwissenschaften, Germany

Responsive designed web surveys

Marcus Dreyer, Marco Reich, Karsten Schwarzkopf

FGM GmbH, Germany

Know-how to talk in Social Media? Communication Managers’ Social Media Skills as Intellectual Capital

Anne Linke

University of Leipzig, Germany

The Effect of De-Contextualisation - A Comparison of Response Behaviour in Self-Administered Surveys

Daniela Wetzelhütter

Johannes Kepler University, Austria

Prominent on Online Knowledge Communities

Sharona Avitay1, Yaron Ariel2, Sheizaf Rafaeli1

1: University of Haifa, Israel; 2: Yezreel Valley College, Israel

Incentives on demand in a probability-based online panel: redemption and the choice between pay-out options

Ines Schaurer, Bella Struminskaya, Lars Kaczmirek

GESIS - Leibniz Institute for the Social Sciences, Germany

The Use of Paradata to Predict Future Cooperation in a Panel Study

Frederik Funke1,2, Anja S. Göritz3

1: LINK Institut, Germany; 2:; 3: University of Freiburg, Germany

Fear of Missing Out (FoMO): The missing link in explaining Facebook addiction?

Christian Bosau1, Lisa Aelker2, Hanan Amaadachou1

1: RFH Köln, Germany; 2: Hochschule Fresenius

WEBDATANET: A Network on Web-based Data Collection, Methodological Challenges, Solutions, and Implementation

Kea Tijdens2, Stephanie Steinmetz2, Pablo De Pedraza1, Francisco Serrano Herranz1

1: USAL, Spain; 2: UVA, The Netherlands

What I Don´t Know Won´t Hurt Me - Do Facebook-Users Monitor Their Online Self-Disclosures?

Ricarda Moll, Stephanie Pieschl, Rainer Bromme

Westfälische Wilhelms-Universität Münster

Meaningful cut points for online user ratings

Meinald T. Thielsch1, Gerrit Hirschfeld2

1: University of Münster, Germany; 2: Deutsches Kinderschmerzzentrum; University Witten/Herdecke

The Internet as a Mental Health Advisor in Germany—Results of a National Survey

Christiane Eichenberg1, Carolin Wolters2, Elmar Brähler3

1: Sigmund Freud PrivatUniversität Wien, Austria; 2: Köln; 3: Universiätsklinikum Leipzig

Twitter Sentiment Analysis – Algorithm or Sample?

Heiko Moryson1,3, Guido Moeser2,3

1: University of Giessen, Giessen, Germany; 2: masem training GmbH, Wiesbaden, Germany; 3: Wiesbaden R Users Group, Wiesbaden, Germany

How much is shorter CAWI questionnaire VS CATI questionnaire?

Beatrice Bartoli

Demetra SRL, Italy

Assessing measurement equivalence in mixed mode surveys

Joop Hox, Edith de Leeuw, Eva Zijlmans

Utrecht University

Meta-Analysis Evaluating Predictive Power of Electoral Stock Markets

Andreas Woppmann

Advise, Germany

Online Experience Sampling Method: Measuring User Behavior Combining Tracking and Survey Methodology

Julia Niemann, Michael Schenk

University of Hohenheim, Germany

Online Surveys as a Management Tool for Monitoring Multicultual Virtual Team Processes

Carol Scovotti

University of Wisconsin-Whitewater, United States of America

I: Infoveranstaltung Soziale Medien Richtlinie
Chair: Oliver Tabino, linkfluence & Q Agentur für Forschung
A5: Instrument design for mobile and web surveys
Chair: Frederik Funke, LINK Institut · University of Mannheim ·

Mobile Web Survey Design: Scrolling versus Paging, SMS versus E-mail

Aigul Mavletova1, Mick Couper2

1: NRU Higher School of Economics, Russian Federation; 2: University of Michigan

Moving answers with the GyroScale: Using the mobile device’s gyroscope for market research purposes

Holger Lütters1, Michael Kraus2, Daniel Westphal1

1: HTW Berlin, Germany; 2: HWR Berlin, Germany

Impact of response scale direction on survey responses in web and mobile web surveys

Florian Keusch, Ting Yan, Saram Han, Lirui He

University of Michigan, United States of America

B5: Panel discussion: Is Mr. X dead? Anonymity in market research
Chair: Horst Müller-Peters,


  • Jörg Blumtritt, founder and CEO of Datarella
  • Dr. Lorenz Gräf, founder Globalpark, Boostpark and StartPlatz
  • Hans-Werner Klein, DataBerata, market research consultant
  • Finn Raben, Director General ESOMAR
  • Professor Dr. Rolf Schwartmann, Cologne Media Law Research Center
  • Stephan Thun, CEO Maritz Europe
C5: Facing Methodological Challenges
Chair: Carol Scovotti, University of Wisconsin-Whitewater

Who uses Twitter? Representativeness of Twitter Users

Grant Blank

University of Oxford, United Kingdom

The Hidden Data of Social Media Research - First Results from Expert Interviews

Katharina Kinder-Kurlanda, Katrin Weller

GESIS Leibniz Institute for the Social Sciences

Generating online consumer engagement through social media for specific events: A field study.

Joris Demmers, Jesse W.J. Weltevreden

Centre for Applied Research on Economics and Management, Amsterdam University of Applied Sciences, Netherlands, The

D5: Network Analysis
Chair: Philipp Mayr, GESIS

Is the AfD a right wing party? A social media analysis of the AfD

Felix Scherrer1, Dr. Klaus Holthausen2

1: Linkfluence Deutschland GmbH, Germany; 2: Dr. Holthausen GmbH

Writing styles and knowledge dissemination in academic networks

Cornelius Puschmann1, Marco Bastos2

1: Humboldt University of Berlin, Germany; 2: Duke University

A6: How mood, interest and personality impact on research
Chair: Daniela Wetzelhütter, Johannes Kepler University

Increasing data quality in online surveys 4.1

Herbert Höckel

mo'web research GmbH, Germany


Florian Tress1, Christian Dössel2

1: Norstat Deutschland GmbH; 2: MM-Eye GmbH

Interest Bias – An Extreme Form of Self-Selection?

Peter John Cape1, Kathrin Reichert2

1: SSI, United Kingdom; 2: SSI, Deutschland

B6: Angewandte Stichprobenziehung: Auf der Suche nach Repräsentativität
Chair: Horst Müller-Peters,


  • Alexandra Wachenfeld (Research Director, LINK Institut für Markt- und Sozialforschung GmbH): Offline, online, mobil: Was geht, was nicht?
  • Christian Michael (Managing Director, Survey Sampling Germany GmbH): Über die Grenzen von Online Panels: Mit Multi-Sourcing und intelligentem Survey-Routing näher an die Repräsentativität
  • Holger Geißler (Vorstand, YouGov Deutschland GmbH) und Holger Nowak (Manager Strategic Projects, YouGov Deutschland GmbH): Revolution des Online-Sampling? Sample-Matching bei der Bundestagswahl 2013

Auf der Suche nach der Repräsentativität

Alexandra Wachenfeld

LINK Institut, Germany

C6: Social Media in Health Education
Chair: Markus Gabriel, com.X - Institut für Kommunikations-Analyse & Evaluation

Social Media as an innovative element in health education – a pilot project of the Federal Centre for Health Education (BZgA)

Guido Nöcker1, Thomas Quast2, Marc Jelitto2, Jörg Höwner3

1: BZgA - Bundeszentrale für gesundheitliche Aufklärung, Germany; 2: com.X - Institut für Kommunikations-Analyse & Evaluation, Germany; 3: K12 - Agentur für Kommunikation und Innovation GmbH, Germany

Method mix in the research of social media instruments

Thomas Quast1, Markus Gabriel1, Guido Nöcker2, Jörg Höwner3, Marc Jelitto1

1: com.X - Institut für Kommunikations-Analyse & Evaluation, Germany; 2: BZgA - Bundeszentrale für gesundheitliche Aufklärung, Germany; 3: K12 - Agentur für Kommunikation und Innovation GmbH, Germany

Selection and implementation of social media instruments

Jörg Höwner3, Marc Jelitto1, Thomas Quast1, Guido Nöcker2

1: com.X - Institut für Kommunikations-Analyse & Evaluation, Germany; 2: BZgA Bundeszentrale für gesundheitliche Aufklärung, Germany; 3: K12 Agentur für Kommunikation und Innovation GmbH, Germany

Acceptance of (state) experts in (private) user forums

Marc Jelitto1, Thomas Quast1, Markus Gabriel1, Guido Nöcker2, Jörg Höwner3

1: com.X - Institut für Kommunikations-Analyse & Evaluation, Germany; 2: BZgA - Bundeszentrale für gesundheitliche Aufklärung, Germany; 3: K12 - Agentur für Kommunikation und Innovation GmbH, Germany

D6: Online Outreach
Chair: Pawel Kuczma, University of Warsaw

Public and political involvement of Internet research centers

Polina Kolozaridi1,2

1: Higher School of Economics, Russian Federation; 2: New Economic School, Center for the Study of New Media and Society, Russian Federation

Analysis of the online marketing mix in the premium car segment with the example of BMW

Marco Lausch, Karin Hagstotz, Christian Weiß

Hagstotz ITM

20:00 GOR Party

Location: Gewölbe (Hans-Böckler-Platz 2, 50672 Cologne)

The GOR Best Practice Award 2014 will be awarded at the Party!

The GOR Party is sponsored by Norstat.

Drinks and fingerfood included in the ticket price.
Please note: You need a ticket to attend the party. Your party ticket will be included if you have registered for the complete conference or if you own a day ticket for Thursday!

Date: Friday, 07/Mar/2014
Begin Check-In
9:00 Track A: Methodology and Surveys

sponsored by GESIS

Track B: Advances in Applied Online Research

program partner:

Track C: Social Media

sponsored by linkfluence Germany GmbH

Track D: Internet and Society

program partner: HIIG

A7: Using paradata to identify cheaters/speeders
Chair: Florian Keusch, University of Michigan

PageFocus: A new JavaScript to detect cheating in online tests

Birk Diedenhofen, Jochen Musch

University of Duesseldorf, Germany

Improving cheater detection in web-based randomized response using client-side paradata

Kristin Dombrowski, Claudia Becker

Martin-Luther-Universität Halle-Wittenberg, Germany

Using Longitudinal Paradata to Detect Speeding Patterns Across Online Panel Survey Waves

Kai Willem Weyandt, Michael Bosnjak, Mario Callegaro

GESIS - Leibniz Institue for Social Sciences, Germany

B7: Schau mir in die Augen, User! Eye-Tracking und Emotionsmessung online
Chair: Horst Müller-Peters,


  • Prof. Dr. Raimund Wildner (Geschäftsführer und Vizepräsident, GfK-Verein): Schwache Emotionen per Webcam in Echtzeit valide erfassen: Methodik und Einsatzbereiche des GfK EmoScan
  • Prof. Dr. Sebastian Berger (Geschäftsführer Dr. Berger Consult AG und Projektmitarbeiter, Universität Wien) und Herbert Höckel (Geschäftsführer, mo'web research GmbH): Online Eye-tracking: Methodik, Validität und Einsatzbereich
  • Stefan Schönherr (eye square GmbH) und Tobias Trame (eye square GmbH): Webcam Eye Tracking - die Online-Revolution in der Aufmerksamkeits- und Emotionserfassung

Online Eye-Tracking

Sebastian Berger1, Herbert Höckel2

1: Universität Wien, Austria; 2: mo'web research, Germany

C7: Social Media changes Company Culture
Chair: Julia Fröhlich, University of Bern

Every Company Needs a 'Chief Consumer Officer' - 5 steps towards becoming a consumer-centric thinking company

Tom De Ruyck

InSites Consulting, Belgium

Opinion leaders in social media (mixed-mode approach)

Krzysztof Sobieszek

Warsaw University, Poland

Who uses Social Media Networks? Antecedents and Firm Characteristics of Swiss SME

Michael Beier, Wagner Kerstin

Swiss Institute for Entrepreneurship (SIFE) - University of Applied Sciences HTW Chur, Switzerland

D7: Digital Inequalities
Chair: Eva Maria Bäcker, Lebenswelt-Marketing

A Bourdieuan approach to researching digital inequality

Richenda Grace Herzig

University of East Anglia, United Kingdom

Smartphones and Second-Level Digital Divide

Yaron Ariel1, Eilat Chen Levy2

1: Yezreel Valley College, Israel; 2: University of Haifa

Keynote 2: Social Media and Surveys: Collaboration, Not Competition
Chair: Mick P. Couper, University of Michigan

Social Media and Surveys: Collaboration, Not Competition

Couper Mick P.

University of Michigan, USA

A9: Web questionnaire design
Chair: Teresio Poggio, Free University of Bozen - Bolzano

Measuring the very long, fuzzy tail in the occupational distribution in web-surveys

Kea Tijdens

University of Amsterdam, Netherlands, The

Switching the polarity of answer options within the questionnaire and using various numbering schemes: effects on data quality in online access panels.

Bella Struminskaya, Ines Schaurer, Michael Bosnjak

GESIS - Leibniz Institute for the Social Sciences, Germany

The quality of ego-centered social network data in web surveys: experiments with a visual elicitation method

Uwe Matzat, Chris Snijders, Bober Marcin

Technische Universiteit Eindhoven, Netherlands, The

B9: Innovation bottom up: Crowd Sourcing und Co-Creation
Chair: Oliver Tabino, linkfluence & Q Agentur für Forschung


  • Sabine Haas (Geschäftsführerin, result Institut für digitalen Wandel GmbH) und Johannes Mirus (Leiter Produktentwicklung, result Institut für digitalen Wandel GmbH): Crowdsourcing in der Marktforschung
  • Detlef Happel (Leiter Hello!nnovation, Dialego AG): Nutzenorientierte Innovation durch intelligente Co-Creation

Crowdsourcing als neue Methode der Marktforschung

Johannes Mirus, Sabine Haas

result gmbh, Germany

Nutzenorientierte Innovation durch intelligente Co-Creation

Detlef Happel

Dialego AG, Germany

C9: Facebook
Chair: Katharina Kinder-Kurlanda, GESIS - Leibniz Institut für Sozialwissenschaften

Distinction 2.0 - Reception and Evaluation of Cultural Capital on Facebook

Mareike Oehrl

Universität Hohenheim, Germany

Social Media Relevance Features and their Impact on Online Relationship Management - Introducing a Multidimensional Framework

Klaus-Peter Wiedmann, Sebastian Fritz

Leibniz University Hannover, Germany

Exploring the Facebook Two-Step Flow: A Survey on Opinion Leadership in Social Networking Sites

German Neubaum, Stephan Winter

University of Duisburg-Essen, Germany

D9: Online Political Will
Chair: Steffen Reichmann, Hessische Hochschule für Verwaltung

Totally digital? Patterns of individual political communication among German youth.

Jan-Erik Wiederholz

Heinrich-Heine-Universität Düsseldorf, Germany

Mechanisms of Engagement: How Political Protest Starts on Social Media

Dominik Batorski, Ilona Grzywinska

University of Warsaw, Poland

Award Ceremonies GOR
Lunch Break
A10: Selecting or mixing modes
Chair: Tom De Ruyck, InSites Consulting

Evaluating mixed-mode redesign strategies against benchmark surveys: the case of the Crime Victimization Survey

Thomas Klausch1, Joop Hox1, Barry Schouten1,2

1: Utrecht University, Netherlands, The; 2: Statistics Netherlands

Exploring selection biases for developing countries - is the web a promising tool for data collection?

Kea Tijdens1, Stephanie Steinmetz2

1: University of Amsterdam, Netherlands, The; 2: University of Amsterdam, Netherlands, The

Which fieldwork method for what target group? How to improve response rate and data quality.

Tanja Wulfert1, Andreas Woppmann2

1: advise, Germany; 2: advise, Germany

B10: Medien zwischen Konvergenz und Divergenz: Reichweitenforschung im Wandel
Chair: Wolfgang Dittrich, d.core GmbH


  • Wolfgang Dittrich (Geschäftsführer, d.core GmbH): Mediennutzung und Medienforschung - Eine Zweckgemeinschaft und ihre Perspektive
  • Gabriele Ritter (Ressortleitung Print/Online, Arbeitsgemein-schaft Mediaanalyse ( Vom Fragebogen zum Hich-Tech-Tool-Kit. Ein JIC auf dem Weg in die Zukunft
  • Dr. Hartmut Krause-Solberg (Marktforschung Axel Springer und Sprecher des Forscherkreises best for planning): Mediennutzung 360 Grad in der Markt-Media-Studie, best for planning - Möglich-keiten, Herausforderungen und Grenzen der Verbindung von f2f-Studien mit technischen Messdaten
  • Sebastian Henning (Projektleiter, WEMF AG für Werbemedienforschung): MACH3 - die Schweizer Printforschung und der Gesellschaftswandel: Einführung innovativer Erhebungsmethoden

Vom Fragebogen zum High-Tech-Tool-Kit.

Gabriele Ritter

Arbeitsgemeinschaft Media-Analyse e.V., Germany

best for planning

Hartmut Krause-Solberg

Axel Springer Media Impact, Germany

MACH3 – die Schweizer Printforschung und der Gesellschaftswandel

Sebastian Henning

WEMF AG für Werbemedienforschung, Switzerland

C10: Twitter
Chair: Cornelius Puschmann, Humboldt University of Berlin

Predictive Modeling in Turbulent Times -- Using Twitter to Forecast the EUR/USD Exchange Rate during the Euro Crisis

Dietmar Janetzko

Cologne Business School, Germany

Candidates’ Twitter Use in the German Election 2013

Tobias Gummer, Joss Roßmann, Christof Wolf

GESIS - Leibniz-Institute for the Social Sciences, Germany

Identifying and Categorizing Twitter Publics

Axel Maireder, Stephan Schloegl

University of Vienna, Austria

D10: Online Public Sphere
Chair: Maria Rosalia Vicente, University of Oviedo

Is the internet expanding citizens’ opportunities for social and political participation? Some evidence for the European Union

Maria Rosalia Vicente

University of Oviedo, Spain

Fragmentation as a structural feature of online public sphere

Ilona Grzywinska, Dominik Batorski

University of Warsaw, Poland

A11: Representativity and selectivity in online panels
Chair: Aigul Mavletova, NRU Higher School of Economics

Offline Households in the German Internet Panel

Dayana Bossert, Annette Holthausen, Ulrich Krieger

University of Mannheim, Germany

Targeting the bias – the impact of mass media attention on sample composition and representativeness of volunteer web-surveys

Stephanie Steinmetz1, Fikret Öz2, Kea Tijdens3

1: University of Amsterdam, The Netherlands; 2: Institut Arbeit und Technik (IAT); 3: University of Amsterdam, The Netherlands

Using Paradata to Predict and to Correct for Panel Attrition in a Web-based Panel Survey

Joss Roßmann, Tobias Gummer

GESIS - Leibniz Institute for the Social Sciences, Germany

B11: Daten für alle! Do-It-Yourself in der Marktforschung
Chair: Claas Lübbert,


  • Martin Grupe (Geschäftsführer, Vision Critical GmbH): DIY - oder wer macht hier eigentlich was
  • Andera Gadeib (Gründerin, Smart Munk GmbH): Nach dem DIY Prinzip Online gewinnbringende Erkenntnisse generieren
  • Hilarius Dreßen (Geschäftsführer, QuestBack GmbH): DIY-Marktforschung ist Realität - aber nicht ohne Marktforscher

DIY - Oder wer macht hier eigentlich was

Martin Grupe

Vision Critical GmbH, Germany

Nach dem DIY Prinzip Online gewinnbringende Erkenntnisse generieren

Andera Gadeib

Dialego AG and SmartMunk GmbH, Germany

DIY-Marktforschung ist Realität- aber nicht ohne Marktforscher

Hilarius Dreßen

QuestBack GmbH, Germany

C11: Privacy and Ethical Concerns in User Engagement
Chair: Dietmar Janetzko, Cologne Business School

Addressing the online privacy dilemma: using opt-in and private messages to overcome privacy concerns associated with new SNS marketing techniques

Joris Demmers1,2, Willemijn M. Dolen. van2, Jesse W.J. Weltevreden1

1: Centre for Applied Research on Economics and Management, Amsterdam University of Applied Sciences; 2: Amsterdam Business School, University of Amsterdam

Successful community management: What drives user participation in online research communities?

Julia Klammer1, Fred Van den Anker1, Julia Katharina Fröhlich2, Zacharias De Groote3

1: University of Applied Sciences and Arts Northwestern Switzerland, School of Applied Psychology, Institute for Research and Development of Collaborative Processes; 2: University of Bern Faculty of Business, Economics & Social Sciences, Institute for Organization & HRM, Department HRM; 3: Liveloop GmbH

Online Observations and Virtual Ethnography – Ethical Issues of a Qualitative Experiment regarding Facebook

Valentin Belentschikow, Nicholas Hugo Müller

Technische Universität Chemnitz, Germany

D11: Challenges in Innovation
Chair: Vlad Vasiliu, Haifa University

Collaborative Crowds: A quantitative analysis of collaborative structures on crowdsourcing platforms

Julia Altmann, Navina Bauer, Stephan Göldner, Romy Kalka, Anja Solf, Daniel Schultheiss

Technische Universität Ilmenau, Germany

Mobile Innovation in Austrian Companies – Status Quo & Future Developments

Daniela Glatz, Bernhard Klaus, Astrid Tarkus

evolaris, Austria

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