Conference Agenda

Overview and details of the sessions of this conference. Please select a date or room to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).

Session Overview
Date: Wednesday, 18/Mar/2015
Workshop 1
Location: Room 158

Introduction to Network Analytics

Cathleen M. Stuetzer

TU Dresden, Germany

Workshop 3
Location: Room 158

The art of asking questions

Jon Puleston

Lightspeed GMI, United Kingdom

Date: Thursday, 19/Mar/2015
D 2: GOR Best Practice Award 2015 Competition I
Location: Room 158
Chair: Alexandra Wachenfeld, LINK Institut

Climbing down from the conscious tip of the iceberg – Discovering the unconscious mind of crossdigital consumers

Lisa-Charlotte Wolter1, Maik Schönbach1, Sonja Knab2

1: Hamburg Media School, Germany; 2: TOMORROW FOCUS Media GmbH, Germany

Creating New Grounds for Insight Generation in the Healthcare Market

Juliane Berek1, Claudio Hasler2

1: EARSandEYES GmbH, Germany; 2: MCM Klosterfrau Vertriebsgesellschaft mbH

Exploring the Web of Sustainability – Understanding Consumer and Stakeholder Groups

Yannick Rieder1, Manuela Wille2, Elke Euler-Horn2

1: Linkfluence Germany GmbH, Germany; 2: Eckes-Granini Group GmbH

D 3: GOR Best Practice Award 2015 Competition II
Location: Room 158
Chair: Oliver Tabino, linkfluence Germany & Q Agentur für Forschung

Native Ads - Ad Content in Context

Kerstin Hammen1, Michael Wörmann2, Eva Herzog1

1: Yahoo! Germany, Germany; 2: Facit Digital GmbH, Germany

Screentypes - representative typologies of smartphone- and tablet-users

Anja Manouchehri1, Wolfgang Dittrich2

1: Axel Springer Media Impact GmbH & Co. KG, Germany; 2: d.core GmbH, Germany

Using Online Real-Time-Measurement for a Deeper Understanding of TV-Spot Impact

Angelina Brandenburg1, Michael Lenz2

1: YouGov Deutschland AG, Germany; 2: InnoGames GmbH, Germany

C 4: Demos: Showcasing new technical developments
Location: Room 158
Chair: Alexander Wenz, University of Essex

nodeGame: a tool for real-time on-line behavioral experiments

Stefano Balietti

ETH Zurich, Switzerland

Automatic analysis of open questions in market research

Johannes Hercher, Joao Filipe Baigger

Rogator AG, Germany

A Near Real-Time Application for Twitter Data Analysis

Zinayida Petrushyna1, Alexandra Chueva2, Ralf Klamma3, Joachim Lanfermann4

1: RWTH Aachen University, Germany; 2: RWTH Aachen University, Germany, e-dynamics GmbH, Aachen, Germany; 3: RWTH Aachen University, Germany; 4: e-dynamics GmbH

The design for an advanced, multi-country, web-based survey and coding tool for occupations in ISCO-08

Kea Tijdens

University of Amsterdam, Netherlands, The

Getting closer to the moment of truth with qualitative online and mobile diaries

Zacharias de Groote

Liveloop GmbH, Germany

D 5: No borders, no limits? Experiences in multinational market research
Location: Room 158
Chair: Holger Geißler, YouGov Deutschland


  • Dr. Martin Marganus (former Head of Customer Insight, Allianz SE)
  • Simon Kluge (Head of Business Unit BrandIndex, YouGov Deutschland)

The rise of online market research – experiences and challenges in global projects

Martin Marganus

formerly Allianz SE, Germany

Measuring brands globally - It's all about operational excellence!

Simon Kluge

YouGov Deutschland, Germany

D 6: Instant Research: Quick without dirty?
Location: Room 158
Chair: Olaf Hofmann, SKOPOS Institut für Markt- und Kommunikationsforschung GmbH & Co. KG


  • Andreas Woppmann (Managing Director, advise research)
  • Oliver Trabert (CTO, Questback)
  • Barbara Garau (Head of Global Solutions, Innovation & Forecasting,Ipsos InnoQuest)

Speed-Up! Tailor made solutions for urgent decisions

Andreas Woppmann

advise research gmbh, Germany

Market Research on the Fly – A Contradiction in Terms?

Oliver Trabert

Questback GmbH, Germany

Demanding Better – Not Just Faster – Research in the Digital Age

Barbara Garau

Ipsos InnoQuest, France

Date: Friday, 20/Mar/2015
D 7: Mit dem Kunden statt über den Kunden: Customer Feedback und Customer Integration
Location: Room 158
Chair: Horst Müller-Peters,


  • Daniela Klos (Head of Customer Strategies, TNS Infratest)
  • Bernhard Keller (Director, MaritzCX)
  • Martin Grupe (ehemaliger Geschäftsführer Vision Critical GmbH)

Kulturwandel Kunde – wie man mit „Customer Feedback Management“ Unternehmen zu kundenzentrierten Organisationen transformiert

Daniela Klos

TNS Infratest, Germany

Customer Feedback Management hat zum Ziel, Unternehmenswerte zu stabilisieren und ausbauen. Der Weg dorthin: den Kunden in den Mittelpunkt des Handelns stellen.

Bernhard Keller

MaritzCX, Germany

Die neuen Anforderungen an die Marktforschung oder warum sich die Branche ein Stück weit neu erfinden muss

Martin Grupe

formerly Vision Critical, Germany

D 8: Social Media Research - Potenziale und Grenzen für die Marktforschung
Location: Room 158
Chair: Claas Lübbert,


  • Oliver Tabino (Geschäftsführer, linkfluence Deutschland)
  • Sabine Haas (Geschäftsführerin result) und Johannes Mirus (Teamleitung Forschung & Beratung)
  • Hans-Werner Klein (CIO Twenty54 Labs)

#socialmedia_lovers vs.#socialmedia_haters

Oliver Tabino

linkfluence Germany & Q Agentur für Forschung, Germany

Social Media Research – ein überschätzte Methode?

Johannes Mirus, Sabine Haas

result gmbh, Germany

Kunden zu zu hören ist unser Geschäft!

Hans-Werner Klein

Twenty54Labs, Germany

D 10: Die Sicht der betrieblichen Marktforschung: Online, Mobile und Co. im Methodenmix
Location: Room 158
Chair: Marco Ottawa, Telekom Deutschland GmbH


  • Dr. Ik-Sun Kim-Backmann (Senior Expert Customer Insight, Market Research & Competitive Analysis bei & Audience Products, Deutsche Telekom AG)
  • Kerstin Tober (Projektleiterin Marktforschung, Deutsche Bahn AG)
  • Ricardo Rubio González (Head of Research New Media, SevenOne Media)

Online Surveys und (sozio)demographischer Wandel: Erste Ergebisse auf der Basis von Beta Labs

Ik-Sun Kim-Backmann

Deutsche Telekom AG, Germany

Von PaPi über CATI zu Online und Mobile - die Geschichte der Kundenzufriedenheitsforschung im Schienenpersonenverkehr bei der Deutschen Bahn

Kerstin Tober

Deutsche Bahn AG, Germany

Vom Forschungsgegenstand zum Forschungsinstrument – Wie lassen sich Smartphones sinnvoll und effektiv in der betrieblichen Marktforschung einsetzen?

Ricardo Rubio González

SevenOne Media GmbH, Germany

D 11: Berufsbilder Marktforschung 2020 - Sozialforscher, Marketingberater oder Big-Data-Analyst?
Location: Room 158
Chair: Matthias Fank, Cologne University of Applied Sciences


  • Marco Ottawa (Marktforschung Telekom Deutschland)
  • Tilman Rotberg (Global Lead Technology; Technology Key Account Manager Group, GfK)
  • Henner Förstel (Geschäftsführer Manufacts)
  • Patrizia Trolese (Inhaberin pt profession)

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