Conference Agenda

Overview and details of the sessions of this conference. Please select a date or room to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).

Session Overview
Date: Wednesday, 18/Mar/2015
Workshop 2
Location: Room 149

R 101: Introduction to R, an open-source software for statistical computing

Frederik Funke

(1) LINK Institut (2), Germany

Date: Thursday, 19/Mar/2015
C 2: Business Analytics with Social Media I
Location: Room 149
Chair: Axel Maireder, GfK

Combining Survey and Social Media Monitoring in an Airline Customer Satisfaction Study

Charlotte Nau, Melanie Arens

TNS Infratest, Germany

Social ratings as the new currency of marketeers? – A comparison of influences from Likes and test seals on product ratings

Christian Bosau1, Liesa Henriette Pöppel1, Ulrich Rieger2

1: Rheinische Fachhochschule Köln (RFH), Germany; 2: MW Research GmbH, Germany

Brand Engagement Topologies on Instagram

Simeona Petkova

Amsterdam University of Applied Science, Netherlands, The

C 3: Business Analytics with Social Media II
Location: Room 149
Chair: Christian Bosau, Rheinische Fachhochschule Köln (RFH)

A Longitudinal Perspective on the Social Media Usage by Retailers

Rianne van Lambalgen1, Jesse Weltevreden2

1: Amsterdam University of Applied Sciences, The Netherlands; 2: Amsterdam University of Applied Sciences, The Netherlands

“Can Internet Searches Forecast Tourism Inflows?”

Concha Artola1, Pablo de Pedraza2, Fernando Pinto3

1: Central Bank of Spain, Spain; 2: University of Amsterdam, The Netherlands; 3: University of Salamanca, Spain

Phubbing because of FoMO? – “Fear of Missing Out” as a predictor for problematic mobile phone use – when being alone and in company

Christian Bosau, Max Kühn

Rheinische Fachhochschule Köln (RFH), Germany

Date: Friday, 20/Mar/2015
C 7: Social Theory in Social Networks
Location: Room 149
Chair: Katharina Kinder-Kurlanda, GESIS - Leibniz Institute for the Social Sciences

Minority Status and the strength of Facebook Ties: A test of Social Diversification perspective in the US

Gustavo S. Mesch

University of Haifa, Israel

Self-disclosure on Facebook: Social capital and the match between appropriate media channel and type of disclosed information

Uwe Matzat1, Ruoyun Lin2

1: Eindhoven University of Technology, The Netherlands; 2: University of Tübingen, Germany

C 8: Social Media Research & Methodology
Location: Room 149
Chair: Brian Fabo, Centre For European Policy Studies

Development and Validation of a Scale for Social Exhibitionism on the Internet (SEXI)

Max Vetter1, Constanze Eib2, Sonja Hill-Kloß1, Philip Wollscheid1, Dirk Hagemann1

1: Heidelberg University, Germany; 2: Stockholm University, Sweden

Hijacking the Hashtag: A Case Study of #BreakTheInternet on Twitter

Ognyan Seizov

University of Bremen, Germany

Social Map of Scientific Activities and Collaborations. A Network Study about Social Organizational Structures in Online and Offline Scientific Communities.

Cathleen M. Stuetzer1,2, Thomas Koehler1, Gerhard Thiem2

1: TU Dresden, Germany; 2: HS Mittweida, Germany

C 10: Corporate Social Media
Location: Room 149
Chair: Anna Schneider, YouGov Deutschland AG

Social media and co-creation with the crowd – Success factors of idea contests in the consumer goods industry

Fabian A. Geise

Unitymedia KabelBW GmbH, Germany

Social media as a driver of brand transparency: the effects of proactive disclosure on consumer behavior

Joris Demmers, Anne Sophie Erbé, Jet van Strijp, Claire Wientjes

University of Amsterdam, The Netherlands

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