Conference Agenda

Overview and details of the sessions of this conference. Please select a date or room to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).

Session Overview
Date: Wednesday, 18/Mar/2015
DGOF members meeting
Location: Room 248
Chair: Otto Hellwig, respondi AG

The members meeting of the Deutsche Gesellschaft für Online-Forschung (Germany Society for Online Research is open to all members. Guests are welcome. The meeting will be in German.

Date: Thursday, 19/Mar/2015
A 2: Measurement
Location: Room 248
Chair: Oliver Bastian Tristan Franken, TU Dresden

Click, Touch, Slide: Impact of the Implementation of Graphical Rating Scales on Data Quality in Mobile and Desktop Settings

Frederik Funke1,2, Vera Toepoel3

1:; 2: LINK Institut, Germany; 3: Utrecht University, The Netherlands

Dynamic Drag-and-Drop Rating Scales in Web Surveys

Tanja Kunz

Darmstadt University of Technology, Germany

Positioning of Clarification Features in Open Frequency and Open Narrative Questions

Metzler Anke, Marek Fuchs

Darmstadt University of Technology, Germany

A 3: Mobile Web Surveys
Location: Room 248
Chair: Bella Struminskaya, GESIS - Leibniz Institute for the Social Sciences

Exploring Why Mobile Web Surveys Take Longer

Mick P. Couper1,2, Gregg Peterson1

1: University of Michigan, United States of America; 2: University of Maryland, United States of America

Device choice in web surveys: The effect of differential incentives

Aigul Mavletova1, Mick P. Couper2

1: NRU Higher School of Economics; 2: Institute for Social Research, University of Michigan

Responsive Questionnaire Design for Higher Data Quality in Mobile Surveys

Frederik Funke, Carmen Borger

LINK Institut, Germany

E: Präsentation der Auftaktstudie zur Tour der Marktforschung 2015
Location: Room 248
Chair: Raimund Wildner, GfK-Nürnberg e. V.
Chair: Daniel Förtsch, Initiative Markt- und Sozialforschung e.V.

Eine Veranstaltung der Initiative Markt- und Sozialforschung e.V.

D 4: Panel Discussion: Behavioural Economics: A new idea of man – a need for new methods?
Location: Room 248
Chair: Horst Müller-Peters,

Panelists include:

Dr. Florian Bauer (Member of the Board, Vocatus AG, Germany)

Prof. Dirk Frank (Managing Director, ISM Global Dynamics, Germany)

Jon Puleston (VP of  Innovation, Lightspeed GMI, United Kingdom)

Orlando Wood (Managing Director, BrainJuicer Labs, United Kingdom)


Behavioural Economics: A new idea of man – a need for new methods?

Horst Müller-Peters, Germany

A 5: Response Quality & Fraudulent Respondent Behaviour
Location: Room 248
Chair: Ines Schaurer, GESIS - Leibniz Institute for the Social Sciences

Are professional respondents a threat to probability-based online panels?

Joop J. Hox, Edith D. de Leeuw

Utrecht University, the Netherlands

PageFocus: Using Paradata to Detect and Prevent Cheating in Online Achievement Tests

Birk Diedenhofen, Stefan Trost, Jochen Musch

University of Duesseldorf, Germany

Counting confusion: The role of attitude importance and item clarity in extreme responding

Anton Örn Karlsson1, Vaka Vésteinsdóttir1, Fanney Thorsdottir1, Nick Allum2

1: University of Iceland, Iceland; 2: University of Essex, United Kingdom

A 6: Enhancing Survey Response
Location: Room 248
Chair: Anton Örn Karlsson, University of Iceland

How the Timing of Informed Consent on Paradata Use Affects Response Behavior

Sabine Sattelberger

Johannes Gutenberg University Mainz / Department of Political Science / German Politics and Political Sociology, Germany

A quasi-experiment on effects of prepaid versus promised incentives on participation in a probability-based mixed-mode panel

Ines Schaurer1, Michael Bosnjak1,2

1: GESIS - Leibniz Institute for the Social Sciences, Germany; 2: Free University of Bozen-Bolzano, Italy

On the Impact of the Presentation Form of Vignettes and the Choice of Response Scales on the Answering Behavior in Vignette Studies

Hawal Shamon

University of Cologne, Germany

Date: Friday, 20/Mar/2015
A 7: Consumer Research
Location: Room 248
Chair: Holger Nowak, YouGov Deutschland

Online Consumer Search Behaviour: An International, Cross-Sector Analysis

Julia A Jacobs1, Christopher P Holland2,1, Stefan Klein1

1: University of Münster, Germany; 2: University of Manchester, United Kingdom

Modeling Online Hotel Choice: Conjoint analysis as a multivariate alternative to A/B-testing

Christine Hübner, Paolo Cordella

SKIM, Netherlands, The

The role of market research online communities in qualitative market research: Increased situational validity for customer journey measurement concerning low-interest products

Stephan Groll1, Torben Tietz1, Zacharias De Groote2

1: MSR Consulting Group GmbH, Germany; 2: Liveloop GmbH, Germany

A 8: Innovative Topics in Web Surveys
Location: Room 248
Chair: Henner Förstel, MANUFACTS Research & Dialog GmbH

Teacher judgments in an online virtual classroom environment: the impact of gender-stereotyping on judgment validity

Markus Hörmann

PH Freiburg, Germany

Using video to re-invigorate the open question

Pete Cape

SSI, United Kingdom

New survey recruiting strategies: Online Panel vs. Mobile Adverting

Holger Lütters

HTW Berlin, Germany

A 10: Improving Questionnaires
Location: Room 248
Chair: Daniela Wetzelhütter, Johannes Kepler University

Coding Surveys on their Item Characteristics: Reliability Diagnostics

Frank Bais1, Barry Schouten1,2, Vera Toepoel1

1: Utrecht University, Netherlands, The; 2: Statistics Netherlands, Netherlands, The

Approaches for Evaluating Online Survey Response Quality

Nils Glück1,2

1: Cologne University of Applied Sciences, Germany; 2: QuestBack GmbH, Germany

Deep impact or no impact, evaluating opportunities for a new question type: Statement allocation on importance-performance-grid

Sebastian Schmidt

SKOPOS GmbH & Co. KG, Germany

A 11: Respondent Behaviour and Data Quality
Location: Room 248
Chair: Stephan Groll, MSR Consulting Group GmbH

Media Diary Reloaded: Deep Dive into Multiscreen Behavior

Diana Livadic, Alexander Bohn

Ipsos GmbH, Germany

Deficient data quality as a consequence of respondents’ mobility? Response strategies according to mobility in terms of smart-phone usage and location

Daniela Wetzelhütter

Johannes Kepler University, Austria

Online Eye-Tracking of Dynamic Advertising Content in (Mobile) Web-Surveys

Sebastian Berger

Dr. Berger Consult, Austria

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