Conference Agenda

Overview and details of the sessions of this conference. Please select a date or room to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).

 
Session Overview
Date: Wednesday, 18/Mar/2015
17:00
-
19:00
DGOF members meeting
Location: Room 248
Chair: Otto Hellwig, respondi AG

The members meeting of the Deutsche Gesellschaft für Online-Forschung (Germany Society for Online Research is open to all members. Guests are welcome. The meeting will be in German.

Date: Thursday, 19/Mar/2015
10:45
-
11:45
A 2: Measurement
Location: Room 248
Chair: Oliver Bastian Tristan Franken, TU Dresden
 

Click, Touch, Slide: Impact of the Implementation of Graphical Rating Scales on Data Quality in Mobile and Desktop Settings

Frederik Funke1,2, Vera Toepoel3

1: datamethods.net; 2: LINK Institut, Germany; 3: Utrecht University, The Netherlands


Dynamic Drag-and-Drop Rating Scales in Web Surveys

Tanja Kunz

Darmstadt University of Technology, Germany


Positioning of Clarification Features in Open Frequency and Open Narrative Questions

Metzler Anke, Marek Fuchs

Darmstadt University of Technology, Germany

12:00
-
13:00
A 3: Mobile Web Surveys
Location: Room 248
Chair: Bella Struminskaya, GESIS - Leibniz Institute for the Social Sciences
 

Exploring Why Mobile Web Surveys Take Longer

Mick P. Couper1,2, Gregg Peterson1

1: University of Michigan, United States of America; 2: University of Maryland, United States of America


Device choice in web surveys: The effect of differential incentives

Aigul Mavletova1, Mick P. Couper2

1: NRU Higher School of Economics; 2: Institute for Social Research, University of Michigan


Responsive Questionnaire Design for Higher Data Quality in Mobile Surveys

Frederik Funke, Carmen Borger

LINK Institut, Germany

13:00
-
14:00
E: Präsentation der Auftaktstudie zur Tour der Marktforschung 2015
Location: Room 248
Chair: Raimund Wildner, GfK-Nürnberg e. V.
Chair: Daniel Förtsch, Initiative Markt- und Sozialforschung e.V.

Eine Veranstaltung der Initiative Markt- und Sozialforschung e.V.

14:00
-
15:30
D 4: Panel Discussion: Behavioural Economics: A new idea of man – a need for new methods?
Location: Room 248
Chair: Horst Müller-Peters, marktforschung.de

Panelists include:

Dr. Florian Bauer (Member of the Board, Vocatus AG, Germany)

Prof. Dirk Frank (Managing Director, ISM Global Dynamics, Germany)

Jon Puleston (VP of  Innovation, Lightspeed GMI, United Kingdom)

Orlando Wood (Managing Director, BrainJuicer Labs, United Kingdom)

 

Behavioural Economics: A new idea of man – a need for new methods?

Horst Müller-Peters

marktforschung.de, Germany

15:45
-
16:45
A 5: Response Quality & Fraudulent Respondent Behaviour
Location: Room 248
Chair: Ines Schaurer, GESIS - Leibniz Institute for the Social Sciences
 

Are professional respondents a threat to probability-based online panels?

Joop J. Hox, Edith D. de Leeuw

Utrecht University, the Netherlands


PageFocus: Using Paradata to Detect and Prevent Cheating in Online Achievement Tests

Birk Diedenhofen, Stefan Trost, Jochen Musch

University of Duesseldorf, Germany


Counting confusion: The role of attitude importance and item clarity in extreme responding

Anton Örn Karlsson1, Vaka Vésteinsdóttir1, Fanney Thorsdottir1, Nick Allum2

1: University of Iceland, Iceland; 2: University of Essex, United Kingdom

17:00
-
18:00
A 6: Enhancing Survey Response
Location: Room 248
Chair: Anton Örn Karlsson, University of Iceland
 

How the Timing of Informed Consent on Paradata Use Affects Response Behavior

Sabine Sattelberger

Johannes Gutenberg University Mainz / Department of Political Science / German Politics and Political Sociology, Germany


A quasi-experiment on effects of prepaid versus promised incentives on participation in a probability-based mixed-mode panel

Ines Schaurer1, Michael Bosnjak1,2

1: GESIS - Leibniz Institute for the Social Sciences, Germany; 2: Free University of Bozen-Bolzano, Italy


On the Impact of the Presentation Form of Vignettes and the Choice of Response Scales on the Answering Behavior in Vignette Studies

Hawal Shamon

University of Cologne, Germany

Date: Friday, 20/Mar/2015
9:00
-
10:00
A 7: Consumer Research
Location: Room 248
Chair: Holger Nowak, YouGov Deutschland
 

Online Consumer Search Behaviour: An International, Cross-Sector Analysis

Julia A Jacobs1, Christopher P Holland2,1, Stefan Klein1

1: University of Münster, Germany; 2: University of Manchester, United Kingdom


Modeling Online Hotel Choice: Conjoint analysis as a multivariate alternative to A/B-testing

Christine Hübner, Paolo Cordella

SKIM, Netherlands, The


The role of market research online communities in qualitative market research: Increased situational validity for customer journey measurement concerning low-interest products

Stephan Groll1, Torben Tietz1, Zacharias De Groote2

1: MSR Consulting Group GmbH, Germany; 2: Liveloop GmbH, Germany

10:15
-
11:15
A 8: Innovative Topics in Web Surveys
Location: Room 248
Chair: Henner Förstel, MANUFACTS Research & Dialog GmbH
 

Teacher judgments in an online virtual classroom environment: the impact of gender-stereotyping on judgment validity

Markus Hörmann

PH Freiburg, Germany


Using video to re-invigorate the open question

Pete Cape

SSI, United Kingdom


New survey recruiting strategies: Online Panel vs. Mobile Adverting

Holger Lütters

HTW Berlin, Germany

14:00
-
15:00
A 10: Improving Questionnaires
Location: Room 248
Chair: Daniela Wetzelhütter, Johannes Kepler University
 

Coding Surveys on their Item Characteristics: Reliability Diagnostics

Frank Bais1, Barry Schouten1,2, Vera Toepoel1

1: Utrecht University, Netherlands, The; 2: Statistics Netherlands, Netherlands, The


Approaches for Evaluating Online Survey Response Quality

Nils Glück1,2

1: Cologne University of Applied Sciences, Germany; 2: QuestBack GmbH, Germany


Deep impact or no impact, evaluating opportunities for a new question type: Statement allocation on importance-performance-grid

Sebastian Schmidt

SKOPOS GmbH & Co. KG, Germany

15:15
-
16:15
A 11: Respondent Behaviour and Data Quality
Location: Room 248
Chair: Stephan Groll, MSR Consulting Group GmbH
 

Media Diary Reloaded: Deep Dive into Multiscreen Behavior

Diana Livadic, Alexander Bohn

Ipsos GmbH, Germany


Deficient data quality as a consequence of respondents’ mobility? Response strategies according to mobility in terms of smart-phone usage and location

Daniela Wetzelhütter

Johannes Kepler University, Austria


Online Eye-Tracking of Dynamic Advertising Content in (Mobile) Web-Surveys

Sebastian Berger

Dr. Berger Consult, Austria


 
Contact and Legal Notice · Contact Address:
Conference: GOR 15
Conference Software - ConfTool Pro 2.6.76
© 2001 - 2014 by H. Weinreich, Hamburg, Germany