Conference Agenda

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Session Overview
Workshop 3
Wednesday, 18/Mar/2015:
13:30 - 16:30

Location: Room 158
Fachhochschule Köln/ Cologne University of Applied Sciences
Claudiusstr. 1, 50678 Cologne


The art of asking questions

Jon Puleston

Lightspeed GMI, United Kingdom

1.) Title of the workshop

The art of asking questions

2.) The workshop includes 2.5 hours of instruction.

3.) Target groups

Anyone who has ever the occasion to design an online survey and is looking to update their approach

4.) Is the workshop geared at an exclusively German or an international audience?

Anyone who can understand my mumbling English – of international appeal

5.) Workshop language


6.) Description of the content of the workshop

This workshop will take a detailed look at the nuts and bolts of question design exploring the key biasing effects that influence how respondents answer questions in surveys; it will look at the techniques you can use to get respondents to think in different ways and use different parts of their brains to answer questions and how you can employ reward mechanics in surveys to encourage more active participation; it will explore some of the new and emerging techniques and teach you all the most important considerations to ensure that your questions are mobile friendly.

7.) Goals of the workshop

Educate attendees on best practice for questionnaire design and inspire

8.) Necessary prior knowledge of participants


9.) Literature that participants need to read prior to participation


10.) Recommended additional literature


11.) Information about the instructor:

Jon Puleston is VP of Innovation at Lightspeed GMI, where he heads an international team specialising in the design of surveys. Over the last few years he and his team have won multiple awards for their ground breaking work exploring online research methodology. He a leading international speaker and blog writer and runs workshops and master classes on effective survey design. You can find out more on his blog

12.) Maximum number of participants


13.) Will participants need to bring their own devices in order to be able to access the Internet? Will they need to bring anything else to the workshop?

No need to bring anything

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