18-20 March 2015
Cologne University of Applied Sciences, Germany
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Opening & Keynote 1
What can advertising teach us about effective survey design?
Lightspeed GMI, United Kingdom
The presentation explores what we can learn from other commercial creative art forms to design better pieces of research. It will examine how the thinking used to create great advertising can be used to create great surveys; how the techniques used by the gaming industry to make computer games more addictive can be used to help make surveys more compelling and how if you think more like a publisher rather than a research you can create more meaningful surveys. This will be a show and tell session with lots of “how to” examples that I hope will inspire you to go away and produce some great surveys in the future.
Jon Puleston is VP of Innovation at Lightspeed GMI, where he heads an international team specialising in the design of surveys. Over the last few years his team have won multiple awards for their ground breaking work exploring online research methodology particularly in the field of the gamification of surveys. He is a leading international speaker and blog writer and runs workshops and master classes on effective survey design. You can find out more on his blog http://question-science.blogspot.com/
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Conference: GOR 15
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