Conference Agenda

Overview and details of the sessions of this conference. Please select a date or room to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).

 
Session Overview
Date: Wednesday, 18/Mar/2015
9:00 Begin Check-In
11:30
-
13:00
Workshop 1
Location: Room 158
13:30
-
16:30
Workshop 2
Location: Room 149
Workshop 3
Location: Room 158
17:00
-
19:00
DGOF members meeting
Location: Room 248
Chair: Otto Hellwig, respondi AG

The members meeting of the Deutsche Gesellschaft für Online-Forschung (Germany Society for Online Research is open to all members. Guests are welcome. The meeting will be in German.

19:30 GOR Get-Together

Location:

Im Schnörres

Ferkulum 30, 50678 Cologne

www.schnoerres.de

The GOR 15 Get-Together is open to everyone with a valid conference or workshop ticket!

Sponsored by respondi

Date: Thursday, 19/Mar/2015
8:00 Begin Check-In
9:00
-
10:15
Opening & Keynote 1
Location: Aula (Mainzer Str. 5)
10:15
-
10:45
Coffee Break
10:45 Track A: Online Research Methodology and Internet Surveys

Sponsored by GESIS

Track B: Internet and Society

Programme Partner: HIIG

Track C: Social Media Research
Track D: Angewandte Online-Forschung (Applied Online Research)

Programme Partner: marktforschung.de

10:45
-
11:45
A 2: Measurement
Location: Room 248
Chair: Oliver Bastian Tristan Franken, TU Dresden
B 2: Citizen Science
Location: Room 147
Chair: Martin Welker, Technische Universität Braunschweig
C 2: Business Analytics with Social Media I
Location: Room 149
Chair: Axel Maireder, GfK
D 2: GOR Best Practice Award 2015 Competition I
Location: Room 158
Chair: Alexandra Wachenfeld, LINK Institut
11:45
-
12:00
Coffee Break
12:00
-
13:00
A 3: Mobile Web Surveys
Location: Room 248
Chair: Bella Struminskaya, GESIS - Leibniz Institute for the Social Sciences
B 3: Online Participation
Location: Room 147
Chair: Carol Scovotti, University of Wisconsin-Whitewater
C 3: Business Analytics with Social Media II
Location: Room 149
Chair: Christian Bosau, Rheinische Fachhochschule Köln (RFH)
D 3: GOR Best Practice Award 2015 Competition II
Location: Room 158
Chair: Oliver Tabino, linkfluence Germany & Q Agentur für Forschung
13:00
-
14:00
E: Präsentation der Auftaktstudie zur Tour der Marktforschung 2015
Location: Room 248
Chair: Raimund Wildner, GfK-Nürnberg e. V.
Chair: Daniel Förtsch, Initiative Markt- und Sozialforschung e.V.

Eine Veranstaltung der Initiative Markt- und Sozialforschung e.V.

Lunch
14:00
-
15:30
C 4: Demos: Showcasing new technical developments
Location: Room 158
Chair: Alexander Wenz, University of Essex
D 4: Panel Discussion: Behavioural Economics: A new idea of man – a need for new methods?
Location: Room 248
Chair: Horst Müller-Peters, marktforschung.de

Panelists include:

Dr. Florian Bauer (Member of the Board, Vocatus AG, Germany)

Prof. Dirk Frank (Managing Director, ISM Global Dynamics, Germany)

Jon Puleston (VP of  Innovation, Lightspeed GMI, United Kingdom)

Orlando Wood (Managing Director, BrainJuicer Labs, United Kingdom)

Poster Session I: Online Methodology and Applied Online Research
Poster Session II: Social Media and Internet Research
15:30
-
15:45
Coffee Break
15:45
-
16:45
A 5: Response Quality & Fraudulent Respondent Behaviour
Location: Room 248
Chair: Ines Schaurer, GESIS - Leibniz Institute for the Social Sciences
B 5: Social Media & Society
Location: Room 147
Chair: Katharina Kinder-Kurlanda, GESIS - Leibniz Institute for the Social Sciences
C 5: GOR Thesis Award 2015 Competition I: Dissertation
Location: Room 154
Chair: Meinald T. Thielsch, University of Muenster
Chair: Frederik Funke, (1) LINK Institut (2) datamethods.net
D 5: No borders, no limits? Experiences in multinational market research
Location: Room 158
Chair: Holger Geißler, YouGov Deutschland

Speakers:

  • Dr. Martin Marganus (former Head of Customer Insight, Allianz SE)
  • Simon Kluge (Head of Business Unit BrandIndex, YouGov Deutschland)
16:45
-
17:00
Coffee Break
17:00
-
18:00
A 6: Enhancing Survey Response
Location: Room 248
Chair: Anton Örn Karlsson, University of Iceland
B 6: e-Commerce
Location: Room 147
Chair: Rianne van Lambalgen, Hogeschool van Amsterdam
C 6: GOR Thesis Award 2015 Competition II: Bachelor/Master
Location: Room 154
Chair: Meinald T. Thielsch, University of Muenster
Chair: Frederik Funke, (1) LINK Institut (2) datamethods.net
D 6: Instant Research: Quick without dirty?
Location: Room 158
Chair: Olaf Hofmann, SKOPOS Institut für Markt- und Kommunikationsforschung GmbH & Co. KG

Speakers:

  • Andreas Woppmann (Managing Director, advise research)
  • Oliver Trabert (CTO, Questback)
  • Barbara Garau (Head of Global Solutions, Innovation & Forecasting,Ipsos InnoQuest)
20:00 GOR Party

Location: Gewölbe (Hans-Böckler-Platz 2, 50672 Cologne)

The GOR Best Practice Award 2015 will be awarded at the Party!

The GOR Party is sponsored by SSI.

Drinks and fingerfood included in the ticket price.
Please note: You need a ticket to attend the party. Your party ticket will be included if you have registered for the complete conference or if you own a day ticket for Thursday!

Date: Friday, 20/Mar/2015
8:30 Begin Check-In
9:00 Track A: Online Research Methodology and Internet Surveys

Sponsored by GESIS

Track B: Internet and Society

Programme Partner: HIIG

Track C: Social Media Research
Track D: Angewandte Online-Forschung (Applied Online Research) in German

Programme Partner: marktforschung.de

9:00
-
10:00
A 7: Consumer Research
Location: Room 248
Chair: Holger Nowak, YouGov Deutschland
B 7: Technology Acceptance
Location: Room 154
Chair: Birgit U. Stetina, Sigmund Freud University
C 7: Social Theory in Social Networks
Location: Room 149
Chair: Katharina Kinder-Kurlanda, GESIS - Leibniz Institute for the Social Sciences
D 7: Mit dem Kunden statt über den Kunden: Customer Feedback und Customer Integration
Location: Room 158
Chair: Horst Müller-Peters, marktforschung.de

Redner:

  • Daniela Klos (Head of Customer Strategies, TNS Infratest)
  • Bernhard Keller (Director, MaritzCX)
  • Martin Grupe (ehemaliger Geschäftsführer Vision Critical GmbH)
10:00
-
10:15
Coffee Break
10:15
-
11:15
A 8: Innovative Topics in Web Surveys
Location: Room 248
Chair: Henner Förstel, MANUFACTS Research & Dialog GmbH
B 8: Representation Online / Offline
Location: Room 154
Chair: Bernhard Keller, MaritzCX
C 8: Social Media Research & Methodology
Location: Room 149
Chair: Brian Fabo, Centre For European Policy Studies
D 8: Social Media Research - Potenziale und Grenzen für die Marktforschung
Location: Room 158
Chair: Claas Lübbert, marktforschung.de

Redner:

  • Oliver Tabino (Geschäftsführer, linkfluence Deutschland)
  • Sabine Haas (Geschäftsführerin result) und Johannes Mirus (Teamleitung Forschung & Beratung)
  • Hans-Werner Klein (CIO Twenty54 Labs)
11:15
-
11:45
Coffee Break
11:45
-
12:30
Keynote 2
Location: Aula (Mainzer Str. 5)
12:30
-
12:50
Award Ceremony
Location: Aula (Mainzer Str. 5)
12:50
-
14:00
Lunch
14:00
-
15:00
A 10: Improving Questionnaires
Location: Room 248
Chair: Daniela Wetzelhütter, Johannes Kepler University
B 10: Bridging Generations
Location: Room 154
Chair: Birgit U. Stetina, Sigmund Freud University
C 10: Corporate Social Media
Location: Room 149
Chair: Anna Schneider, YouGov Deutschland AG
D 10: Die Sicht der betrieblichen Marktforschung: Online, Mobile und Co. im Methodenmix
Location: Room 158
Chair: Marco Ottawa, Telekom Deutschland GmbH

Redner:

  • Dr. Ik-Sun Kim-Backmann (Senior Expert Customer Insight, Market Research & Competitive Analysis bei t-online.de & Audience Products, Deutsche Telekom AG)
  • Kerstin Tober (Projektleiterin Marktforschung, Deutsche Bahn AG)
  • Ricardo Rubio González (Head of Research New Media, SevenOne Media)
15:00
-
15:15
Coffee Break
15:15
-
16:15
A 11: Respondent Behaviour and Data Quality
Location: Room 248
Chair: Stephan Groll, MSR Consulting Group GmbH
B 11: Global ICT Challenges
Location: Room 154
Chair: Olaf Wenzel, IPF Wenzel
C 11
D 11: Berufsbilder Marktforschung 2020 - Sozialforscher, Marketingberater oder Big-Data-Analyst?
Location: Room 158
Chair: Matthias Fank, Cologne University of Applied Sciences

Redner:

  • Marco Ottawa (Marktforschung Telekom Deutschland)
  • Tilman Rotberg (Global Lead Technology; Technology Key Account Manager Group, GfK)
  • Henner Förstel (Geschäftsführer Manufacts)
  • Patrizia Trolese (Inhaberin pt profession)

 
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