Conference Agenda

Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).

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Session Overview
Date: Wednesday, 15/Mar/2017
12:00
-
14:00
Begin Check-In
14:00
-
17:00
Workshop 1
Location: A 025
Chair: Denis Bonnay, respondi SAS, France
 

Online customer journey analysis: a data science toolbox

Denis Bonnay

respondi SAS, France

Workshop 2
Location: A 026
Chair: Cornelia Neuert, GESIS, Germany
 

Kognitives Pretesting

Cornelia Neuert

GESIS, Germany

Workshop 3
Location: A 130
Chair: Herbert Schuster, Innoplexia GmbH, Germany
 

Surveys vs. Web Monitoring: Web crawled Data: Opportunities for getting Market Information and User Behaviour. A replacement for classical market research methods or an addition?

Herbert Schuster

Innoplexia GmbH, Germany

Workshop 4
Location: A 132
Chair: Andrea Schweizer, Kanzlei Prof. Schweizer Rechtsanwaltsgesellschaft mbH, Germany
 

Grundzüge des Datenschutzrechts und aktuelle Datenschutzprobleme in der Markt- und Sozialforschung

Andrea Schweizer

Kanzlei Prof. Schweizer Rechtsanwaltsgesellschaft mbH, Germany

17:15
-
19:30
DGOF members meeting
Location: A 130
Chair: Otto Hellwig, respondi AG / DGOF, Germany
18:30
-
23:00
The Research Club
Location: Riva Bar

GOR Pre-Conference Networking Reception

To attend the networking event, you have to register and purchase your tickets on The Research Club website - Register Here!

Tickets – €15 Early Bird (Available until 3rd March), €25 After

Venue – Riva Bar, Dircksenstraße 142, 10178 Berlin

Date: Thursday, 16/Mar/2017
8:00
-
9:00
Begin Check-In
9:00 Track A: Internet Surveys, Mobile Web and Online Research Methodology

sponsored by Bright Answer

Track B: Big Data and Data Science

sponsored by respondi

Track C: Electoral Research and Political Communication
Track D: Angewandte Online-Forschung (Applied Online Research)

in cooperation with marktforschung.de

9:00
-
10:15
Opening & Keynote 1
Location: A 238
 

The Failure of the Polls: Lessons Learned from the 2015 UK Polling Disaster

Patrick Sturgis

University of Southampton, United Kingdom

10:15
-
10:45
Break
10:45
-
11:45
A2: Adapting Online Surveys for Mobile Devices
Location: A 208
Chair: Jan Karem Höhne, University of Göttingen, Germany
 

Data chunking for mobile web: effects on data quality

Peter Lugtig, Vera Toepoel

Utrecht University, Netherlands, The


The effect of horizontal and vertical scales on the response behavior when switching to a mobile first design

Christian Bruch, Annelies Blom, Katharina Burgdorf, Melvin John, Florian Keusch

University of Mannheim, Germany


Predictors of nonresponse at different phases in a smartphone-only Time Use Survey.

Anne Elevelt, Peter Lugtig, Vera Toepoel

Utrecht University, Netherlands, The

B2: Tracking and Data Collection
Location: A 026
Chair: Stefan Niebrügge, INNOFACT AG, Germany
 

Deep Learning - Manage Online communication in the Age of Trolls

Hervé Flutto, Maurice Gonzenbach, Pascal de Buren

100 Celsius, Switzerland


Mapping the Field of Automated Data Collection in the Web. Data Types, Collection Approaches and their Research Logic.

Jakob Jünger

University of Greifswald, Germany


Wearable Research Technology: Tracking Tools for All Occasions?

Fabiola Gattringer, Manuela Schmid, Barbara Stiglbauer, Bernad Batinic

Johannes Kepler University Linz, Austria

C2: Dynamics of Public Opinion
Location: A 025
Chair: Alexander Wheatley, Lightspeed, United Kingdom
 

#Brexit. Analyzing tweets, surveying tweeters to understand public opinion dynamics during the EU Referendum campaign

Heinz Brandenburg1, Marcel Van Egmond2, Robert Johns3

1: Strathclyde University, Glasgow UK; 2: University of Amsterdam, Netherlands, The; 3: University of Essex, UK


Understanding right-wing populist voters – a qualitative online exploration

Ruth Anna Wakenhut1, Jana Faus2

1: Kernwert GmbH; 2: pollytix strategic research gmbh


Where They Come From – And Where They Are Going. An In-Depth Analysis of Voters of the AfD Using a Connected Data Approach.

Frieder Christian Schmid, Peter Mannott

YouGov Deutschland GmbH, Germany

D2: GOR Best Practice Award 2017 Competition I
Location: A 239
Chair: Alexandra Wachenfeld-Schell, forsa/DGOF, Germany
Chair: Oliver Tabino, Q Agentur für Forschung, Germany
 

Minority report in research communities: The 'participant' future can be seen

Steven Debaere1,2, Tom De Ruyck1, Sophie Van Neck1, Kristof Coussement2

1: InSites Consulting, Belgium; 2: IESEG School of Management, France


Innovative out of home advertising research using beacons

Beat Fischer1, Christof Hotz2

1: LINK Institut, Switzerland; 2: APG|SGA, Allgemeine Plakatgesellschaft AG, Switzerland


A window into the digital economy - the Future of Business Survey

Martin Degen1, Axel Bichler1, Nadja Böhme1, Molly Jackman2

1: FactWorks GmbH, Germany; 2: Facebook Inc., United States of America

11:45
-
12:00
Break
12:00
-
13:00
A3: Representativeness of Online Panels
Location: A 208
Chair: Florian Keusch, University of Mannheim, Germany
 

Assessing the efficacy of using established surveys to recruit online panel respondents

Ana Villar1, Elena Sommer1, Didrik Finnøy2, Bjørn-Ole Johannesen2, Mare Ainsaar3, Alun Humphrey4, Slavko Kurdija5, Indrek Soidla3, Tina Vovk5

1: City University London, United Kingdom; 2: Norwegian Centre for Research Data; 3: University of Tartu; 4: NatCen Social Research; 5: University of Ljubljana


Predicting Nonresponse and Attrition in a Probability-based Online Panel

Edith Desiree De Leeuw, Joop Hox, Benjamin Rosche

Utrecht University, Netherlands, The


The Representativeness of Online Panels: Coverage, Sampling, and Weighting

Annelies G. Blom, Daniela Ackermann-Piek, Susanne C. Helmschrott, Carina Cornesse, Joseph W. Sakshaug

University of Mannheim, Germany

B3: Monitoring, Ethics and Privacy
Location: A 026
Chair: Barbara Felderer, University of Mannheim, Germany
 

Analysis of the Ad-tech Industry Using Internet Browsing Data

Katharina Simbeck, Birte Malzahn, Steffen Herm

HTW Berlin, Germany


The role of privacy concerns and computer self-efficacy in online job applications

Anna-Sophie Ulfert, Michael Ott, Robin Bachmann

Justus-Liebig-Universität Gießen, Germany


An ethical compass regarding privacy within a digital society

Marlis Prinzing

Hochschule Macromedia, Germany

C3: Political Participation
Location: A 025
Chair: İpek Altun, Bilkent University, Turkey
 

Contradictory Effects of Resources on Political Participation of Social Media Users in Poland

Kamil Filipek

University of Warsaw, Poland


It is not who you are or what you know: it is who you know and what you talk about. The effect of political discussion networks on political participation in Belgium.

Emilien Paulis

Université libre de Bruxelles, Belgium


Ambivalence, Anxiety and the Search for Information: A Study Based on a Dynamic Information Board in the Run-Up to a German State Election

Thorsten Faas, Christoph Doebele

University of Mainz, Germany

D3: GOR Best Practice Award 2017 Competition II
Location: A 239
Chair: Oliver Tabino, Q Agentur für Forschung, Germany
Chair: Alexandra Wachenfeld-Schell, forsa/DGOF, Germany
 

Real-time-behavioral in sampling field work: Emotional state of the respondent

Malte Friedrich-Freksa1, Holger Lütters2, Sandra Vitt3

1: GapFish, Germany; 2: pangea labs, Germany; 3: Mediengruppe RTL, Germany


Mobility behaviour and smartphone usage of Millennials - capturing the moment-of-truth

Julia Anna Sauermann, Martin Einhorn, Michael Löffler

Porsche AG, Germany


Using In-Context-Testing to drive success of online display marketing

Stefan Schoenherr1, Martyna Lochstet1, Sebastian Glenz2, Jan Sommer1

1: eye square GmbH, Germany; 2: Aktion Mensch e.V., Germany

13:00
-
14:00
Lunch Break
14:00
-
15:30
Panel Discussion: What’s the matter with political polling?
Location: A 208

Panellists:

  • Prof. Dr. Annelies Blom (University of Mannheim, Germany)
  • Richard Hilmer (policy matters, Germany)
  • Dr. Peter Matuschek (forsa, Germany)
  • Jon Puleston (Lightspeed, UK)
  • Prof. Dr. Patrick Sturgis (University of Southampton, ESRC National Centre for Research Methods, UK)
  • Joe Twyman (YouGov, UK)

Discussion host: Prof. Horst Müller-Peters (marktforschung.de)


 

What’s the matter with political polling?

Horst Mueller-Peters

marktforschung.de, Germany

Poster Part (I)
 

Bayesian Combining of Web Survey Data from Probability- and Non-Probability Samples for Survey Estimation

Joseph Sakshaug1, Arkadiusz Wisniowski1, Diego Perez-Ruiz1, Annelies Blom2

1: University of Manchester, United Kingdom; 2: University of Mannheim, Germany


Comparing cross-cultural cognitive interviews and online probing for the assessment of cross-cultural measurement equivalence

Jule Adriaans, Michael Weinhardt

Bielefeld University, Germany


How much does the mode of response matter? A comparison of web-based and mail-based response when examining sensitive issues in social surveys

Aki Koivula, Pekka Räsänen, Outi Sarpila

University of Turku, Finland


Impact of using profiling or passive data to select the sample of web surveys

Melanie Revilla1, Carlos Ochoa2

1: RECSM-Universitat Pompeu Fabra, Spain; 2: Netquest, Spain


The influence of Forced Answering on response behavior in Online Surveys: A reactance effect?

Philipp Sischka1, Alexandra Mergener2, Kristina Neufang3, Jean Philippe Décieux1

1: University of Luxembourg, Germany; 2: Federal Institute for Vocational Education and Training (BIBB); 3: University of Trier


Using smartphone sensors for data collection: towards a research synthesis

Bella Struminskaya, Peter Lugtig

Utrecht University, Netherlands, The


Asking for Consent to the Collection of Geographical Information

Barbara Felderer, Annelies Blom

University of Mannheim, Germany


Pictures in Online Surveys: To Greet or Avoid?

Manuela Schmid, Bernad Batinic

JKU - Johannes Kepler University, Austria


Effects of additional reminders on survey participation and panel unsubscription

Maria Andreasson, Johan Martinsson, Elias Markstedt

University of Gothenburg, Sweden

Poster Part (II)
 

Balancing Twitter data with survey information to predict electoral outcomes

Shira Fano, Debora Slanzi

Ca' Foscari University of Venice, Italy


Coordination of Gender Equality Policy Resources on Twitter - A Specific Case for Political Communication

Laura Getz, Anke Lipinsky

Gesis - Leibniz Institute for the Social Sciences, Germany


How does Twitter connect politicians with each other? A social network analysis of the Finnish parliament members

Ilkka Koiranen, Aki Koivula, Arttu Saarinen

University of Turku, Finland


The Key Factors of Success of Corporate Communications on Facebook: Results of a Quantitative Content Analysis

Malte Wattenberg, Hans Brandt-Pook

Bielefeld University of Applied Sciences, Germany


Automated Mechanisms to Discover and Integrate Data from Web-based Tabular Collections

Edwin Yaqub1, David Arnu1, Ralf Klinkenberg1, Annalisa Gentile2, Chris Bizer2, Heiko Paulheim2

1: RapidMiner, Germany; 2: University of Mannheim, Germany


The role of conspiracy beliefs and privacy concerns in online banking and shopping

Robin Bachmann, Anna-Sophie Ulfert, Michael Ott

Justus-Liebig-Universität Gießen, Germany


Mediatized ideologies: Relevance, credibility and ideology of the Spanish media.

Jose M Pavia1,2, Alfredo Rubio1,2, Guillermo López-García1,3, Dolors Palau1,3

1: Universitat de Valencia (Spain); 2: GIPEyOP; 3: Mediaflows


How online gaming affects social capital and social support: a survey study on World of Warcraft

Felix Reer

University of Muenster, Germany

Poster Part (III)
 

Where the line blurs between online advertising and editorial content: credibility of sponsored content

Ipek Altun

Bilkent University, Turkey


What is going on in Science? - Reducing the Scientist-Practitioner Gap with more efficient Online Learning

Stefan Roeseler, Meinald T. Thielsch

University Muenster, Germany


Internet of Things – Corporate Requirements and Framework of Competencies

Swetlana Franken, Nina Mauritz, Lotte Prädikow, Malte Wattenberg, Miriam Zurmühlen

Bielefeld University of Applied Sciences, Germany


Digital location marketing in stationary trade. Inquiry of retailers in the digital district of Cologne Sülz/Klettenberg.

Moritz Alexander Kolb

Cologne University of Applied Sciences, Germany


Digitalization of health: Examining the business potential of a medical self-diagnosis app using an experimental online research approach

Dirk Frank, Manuela Richter

ISM GLOBAL DYNAMICS, Germany


Read It From My Fingertips – Can Typing Behaviour Help Us to Predict Motivation and Answer Quality in Online Surveys?

Markus Hörmann, Maria Bannert

Technical University of Munich, Germany


Online Fragmented Interruptions and Online Continuous Interruptions

Eilat Chen Levy1, Sheizaf Rafaeli1, Yaron Ariel2

1: Faculty of Management &The Center for Internet Research, The University of Haifa, Israel; 2: Department of Communication, Yezreel Valley College, Israel


Racism and Sexism approached with "Purpose": Serious Games as a low-threshold way to increase Awareness

Birgit Ursula Stetina1, Natalie Rodax1, Armin Klaps1, Zuzana Kovacovsky1, Serkan Sertkan2, Helmut Hlavacs2

1: Sigmund Freud University Vienna, Austria; 2: Department of Entertainment Computing, University of Vienna

15:30
-
15:45
Break
15:45
-
16:45
A5: Measurement in Mobile Web Surveys
Location: A 208
Chair: Daniele Toninelli, University of Bergamo, Italy
 

Mobile-Friendly Grid Questions: The Accordion Grid as an Alternative to the Traditional Grid

Frances M. Barlas, Randall K. Thomas, Nicole Buttermore

GfK Custom Research, United States of America


Adapting Questionnaires for Smartphones: An Experiment on Grid Format Questions

Tim Hanson

Kantar Public, United Kingdom


The Effects on Data Quality of Horizontal and Vertical Question Orientation and Scales of Different Length for Respondents Using Smartphones, Tablets and PCs

Johan Martinsson1, Delia Dumitrescu2, Elias Markstedt1

1: University of Gothenburg, Sweden; 2: University of East Anglia, UK

B5: GOR Thesis Award 2017 Competition: Dissertation
Location: A 026
Chair: Meinald T. Thielsch, University of Muenster, Germany
 

Alignment and Spoken Dialogue Systems – Influences on Trustworthiness and User Satisfaction

Gesa Alena Linnemann

University of Muenster, Germany


Searching for Equivalence: An Exploration of the Potential of Online Probing with Examples from National Identity

Katharina Meitinger

GESIS-Leibniz Institute for the Social Sciences, University of Mannheim


Monitoring and Expressing Opinions on Social Networking Sites – Empirical Investigations based on the Spiral of Silence Theory

German Neubaum

University of Duisburg-Essen, Germany

C5: Campaign Strategies
Location: A 025
Chair: Emilien Paulis, Université libre de Bruxelles, Belgium
 

Pseudo-discursive, mobilizing, emotional, and entertaining: Identifying four successful communication styles of political actors on social media during the Swiss national elections 2015

Tobias R. Keller1, Katharina Kleinen-von Königslöw2

1: U of Zurich, Switzerland; 2: U of Hamburg, Germany


Political Advertising on the Wikipedia Marketplace of Information

Sascha Goebel1, Simon Munzert2

1: University of Konstanz, Germany; 2: University of Mannheim, Mannheim Centre for European Social Research, Germany


“Like of the same”: Facebook like-network of the 2016 Hong Kong Legislative Council Election

Justin Chun-ting Ho

University of Edinburgh, United Kingdom

D5: AI, Virtual Reality & Big Data Analytics – Research Innovation in Belgium
Location: A 239
Chair: Tom De Ruyck, InSites Compages NV, Belgium

Introduction to the Belgian ‘Research Scene’ by Tom De Ruyck, President of BAQMaR

 

 

Artificial Intelligence in Market Research: hype or tomorrow’s business-as-usual?

Tom De Ruyck

InSites Compages NV, Belgium


Virtual reality meets sensory research

Ludovic Depoortere

Haystack International, Belgium


Big Insights through Big Data Analytics

Nicole Huyghe

boobook, Belgium

16:45
-
17:00
Break
17:00
-
18:20
A6: Satisficing in Web Surveys
Location: A 208
Chair: Edith Desiree de Leeuw, Utrecht University, Netherlands, The
 

The good, the bad and the ugly data: using indicators to get high quality survey respondents from online access panels

Daniel Althaus

Splendid Research, Germany


Is Clean Data Good Data?: Data Cleaning and Bias Reduction

Randall K. Thomas, France M. Barlas, Nicole R. Buttermore

GfK Custom Research, United States of America


How Stable is Satisficing in Online Panel Surveys?

Joss Roßmann

GESIS Leibniz Institute for the Social Sciences, Germany


Does the Exposure to an Instructed Response Item Attention Check Affect Response Behavior?

Tobias Gummer, Joss Roßmann, Henning Silber

GESIS, Germany

B6: GOR Thesis Award 2017 Competition: Bachelor/Master
Location: A 026
Chair: Meinald T. Thielsch, University of Muenster, Germany

Session ends at 18.00

 

Determinants of Item Nonresponse in the German Internet Panel

Katharina Burgdorf

University of Mannheim, Germany


Browsing vs. Searching – Exploring the influence of consumers’ goal directedness on website evaluation

Hannah Dames

Westfälische Wilhelms-Universität Münster, Germany


Attention Dynamics of Scientists on the Web

Tatiana Sennikova1,2, Claudia Wagner1,2, Fariba Karimi1, Anna Samoilenko1

1: GESIS; 2: University of Koblenz-Landau

C6: Mobile Web Surveys: Device Effects
Location: A 025
Chair: Andreas Krämer, BiTS (Business and Information Technology School) / exeo Strategic Consulting, Germany
 

Smartphones as digital companions

Astrid Carolus1, Florian Schneider1, Ricardo Münch1, Catharina Schmidt1, Jens Binder2

1: Julius-Maximilians-University of Wuerzburg, Germany; 2: Nottingham Trent University, UK


Device effects on behaviour and participation in mobile-optimised online diaries

Annika Heeck, Christian Holdt

Schmiedl Marktforschung GmbH, Germany


The Role Played by the Device Screen Size and by the Questionnaire Optimization within the Mobile Survey Participation

Daniele Toninelli1, Melanie Revilla2

1: University of Bergamo, Italy; 2: RECSM – Universitat Pompeu Fabra, Spain


Focus on mobile surveys: Do the number of scale points and scale order affect rating scale results?

Andreas Krämer

BiTS (Business and Information Technology School) / exeo Strategic Consulting, Germany

D6: Bitte anschnallen! Agiles Projektmanagement beschleunigt die Marktforschung
Location: A 239
Chair: Dorothee Ragg, marktforschung.de, Germany

Die Session endet um 18.00 Uhr.

 

Bitte anschnallen! Agiles Projektmanagement beschleunigt die Marktforschung

Dorothee Ragg

marktforschung.de, Germany


Agile first?!? – ein kurzer Impuls zu agilen Methoden im Projektmanagement

Markus Toschläger

myconsult GmbH, Germany


Agile Innovation - im Spannungsfeld zwischen agilem Design Thinking und dem Qualitätsanspruch der Marktforschung

Steffen Engelhardt

Blauw Research GmbH, Germany


UX Research im agilen Arbeitsumfeld - Unsere Erfahrungen, unsere Empfehlungen

Till Winkler, Sebastian Schmidt

SKOPOS GmbH & Co. KG, Germany

20:00 GOR Party

Location: Kosmetiksalon Babette, Karl-Marx-Allee 36, 10178 Berlin

The GOR Party is sponsored by Cint Deutschland.

The GOR Best Practice Award 2017 will be awarded at the Party!

You need a ticket for the party. Drinks and fingerfood included. Party tickets are included in conference tickets for all days and Thursday day tickets! No tickets at the door.

Date: Friday, 17/Mar/2017
8:30
-
9:00
Begin Check-In
9:00 Track A: Internet Surveys, Mobile Web and Online Research Methodology

sponsored by Bright Answer

Track B: Big Data and Data Science

sponsored by respondi

Track C: Electoral Research and Political Communication
Track D: Angewandte Online-Forschung (Applied Online Research)

in cooperation with marktforschung.de

9:00
-
10:00
A7: Measurement in Web Surveys
Location: A 208
Chair: Peter Lugtig, Utrecht University, Netherlands, The
 

Clarification features in close ended questions and their impact on scale effects

Anke Metzler, Marek Fuchs

Darmstadt University of Technology, Germany


Is Higher Endorsement in Yes-No Grids Due to Acquiescence Bias vs. Salience in Response?

Randall K. Thomas1, Frances M. Barlas1, Nicole R. Buttermore1, Jolene D. Smyth2

1: GfK Custom Research, United States of America; 2: University of Nebraska at Lincoln


Evaluation of Agree-Disagree Versus Construct-Specific Scales in a Multi-Device Web Survey

Tanja Kunz

TU Darmstadt, Germany

B7: Consumer Perception Analysis
Location: A 026
Chair: Andreas Krämer, BiTS (Business and Information Technology School) / exeo Strategic Consulting, Germany
 

Mapping Consumer Perception Networks From User-generated Content Using Text Mining

Marc Egger, André Lang

Insius, Germany


Analyzing three popular effects to influence consumers’ price perception: left-digit-effect, scarcity-effect and pennies-a-day-effect

Andreas Krämer

BiTS (Business and Information Technology School) / exeo Strategic Consulting, Germany


Measuring perceptions of website content

Meinald T. Thielsch1, Gerrit Hirschfeld2

1: University of Muenster, Germany; 2: University of Applied Sciences Osnabrueck

C7: Predicting Electoral Behaviour and Electoral Outcomes
Location: A 025
Chair: Shira Fano, Ca' Foscari University of Venice, Italy, Italy
 

How to Predict an Election.

Alexander Wheatley, Jon Puleston

Lightspeed, United Kingdom


Overcoming the Hurdle of Indecision, Refusal and Distortion in Electoral Online Research

Sebastian Berger

surveytain.me, Austria


Election polls: emotions / indecision to the rescue!

François Erner, Denis Bonnay, Gabrielle Florin

RESPONDI SAS, France

D7: Von Big Data bis zur e-Partizipation: Innovative Online-Methoden in der Stadt- und Verkehrsforschung
Location: A 239
Chair: Henner Förstel, MANUFACTS Research & Dialog GmbH, Germany
 

Nächste Haltestelle Big Data: Digitale Messverfahren in der Mobilitätsforschung

Stefan Weigele

civity Management Consultants GmbH & Co. KG, Germany


Aktivieren und moderieren: Digitale Bürgerbeteiligung in der Praxis

Katja Fitschen

Zebralog GmbH & Co KG, Germany

10:00
-
10:15
Break
10:15
-
11:00
Keynote 2
Location: A 238
 

Celebrating 20 years of GOR: The Past, Present and Future of Online Research

Bernad Batinic

University of Linz, Austria

11:00
-
11:30
Award Ceremony
Location: A 238
11:30
-
11:40
Break
11:40
-
13:00
A9: Interactive Features and Innovations in Web Surveys
Location: A 208
Chair: Stefan Niebrügge, INNOFACT AG, Germany
 

Conversational Survey Frontends: How Can Chatbots Improve Online Surveys?

Christopher Harms, Sebastian Schmidt

SKOPOS GmbH & Co. KG, Huerth, Germany


Willingness of online panelists to perform additional tasks

Melanie Revilla1, Mick Couper2

1: RECSM-Universitat Pompeu Fabra, Spain; 2: University of Michigan, USA


Automatic versus Manual Forwarding in Web Surveys

Arto Tapani Selkälä1, Mick P. Couper2

1: University of Lapland, Finland; 2: University of Michigan, United States


Learning from Mouse Movements: Improving Web Questionnaire and Respondents’ User Experience through Passive Data Collection

Florian Keusch1,2, Sarah Brockhaus1,3, Felix Henninger1, Rachel Horwitz4, Pascal Kieslich1, Frauke Kreuter1,2,5, Malte Schierholz1,5

1: University of Mannheim, Germany; 2: University of Maryland, USA; 3: LMU Munich, Germany; 4: U.S. Census Bureau, USA; 5: Institute for Employment Research, Germany

B9: Online Indicators of Real-World Behaviour
Location: A 026
Chair: Rieke Osthues, Zalando SE, Germany
 

Geospatial Analysis of Social Media Data – A Bridge between Two Worlds

Yannick Rieder1, Simon Kühne2

1: Q | Agentur für Forschung GmbH, Germany; 2: Socio-Economic Panel Study (SOEP)


The Importance of Foreign Language Skills in the Labour Markets of Central and Eastern Europe: Assessment based on data from online job portals

Brian Fabo1,2, Miroslav Beblavy2, Karolien Lenaerts2

1: Central European University, Hungary; 2: Centre for European Policy Studies, Belgium


Fantasy Worlds Lost - Competetive Gaming on the Rise

Birgit Ursula Stetina, Armin Klaps, Zuzana Kovacovsky, Mario Lehenbauer, Jan Aden

Sigmund Freud University, Austria


Social networking sites as sampling tools – An example from migration research

Steffen Pötzschke, Michael Braun

GESIS - Leibniz Institute for the Social Sciences, Germany

C9: Political Online Communication
Location: A 025
Chair: Moran Yarchi, IDC, Israel

Session ends at 12.40

 

Journalists and Politicians Relationships in the Twitter Environment: A new Game Changer?

Vered Elishar-Malka, Yaron Ariel

Yezreel Valley College, Israel


Equalization Versus Normalization on Social Media: Citizens’ Conversations on Facebook Pages During the 2015 Israeli Elections

Tal Samuel Azran, Moran Yarchi

Interdisciplinary Center (IDC) Herzliya, Israel


Researching Agenda-Setting Online: Theoretical and Empirical Challenges

Yaron Ariel, Vered Elishar-Malka, Dana Weimann Saks, Ruth Avidar

Yezreel Valley College, Israel

D9: Miteinander oder nur nebeneinander? Das Verhältnis von akademischer zu angewandter Markt- und Sozialforschung
Location: A 239
Chair: Horst Mueller-Peters, marktforschung.de, Germany

Diskussionsteilnehmer:

  • Dr. Florian Bauer, Vocatus
  • Prof. Dr. Bernad Batinic, Johannes Kepler Universität Linz
  • Prof. Dr. Holger Lütters, HTW Berlin & Gastgeber der diesjährigen GOR
  • Michael Schiessl, eyesquare GmbH

Diese Session endet um 12.40 Uhr

 

Miteinander oder nur nebeneinander? Das Verhältnis von akademischer zu angewandter Markt- und Sozialforschung

Horst Mueller-Peters

marktforschung.de, Germany


Theoretisch würden sie zueinander passen, praktisch eher nicht

Florian Bauer

Vocatus AG, Germany


Marktforschung als Appendix der IT

Holger Lütters

HTW Berlin, Germany

13:00
-
14:00
Lunch Break
14:00
-
15:00
A10: Smartphone trends
Location: A 208
Chair: Bella Struminskaya, Utrecht University, Netherlands, The
 

Smartphones Uses Trends 2013-2016: A Digital Divide Perspective

Yaron Ariel1, Eilat Chen Levy2

1: Dept. of CommunicationYezreel Valley College, Israel; 2: Faculty of Management &The Center for Internet Research, The University of Haifa, Israel


Understanding mobile respondents and their importance for representative samples: attitudes, behavior, demographics and survey-taking.

Diana Livadic, Mara Badita

Ipsos GmbH, Germany


What do we know about mixed-device online surveys and mobile device use in the UK?

Olga Maslovskaya, Gabriele Durrant, Peter Smith

University of Southampton, United Kingdom

B10: Innovations in Market Research
Location: A 026
Chair: Lisa Dust, facts and stories, Germany
 

Making Conjoint questionnaires more realistic: the effect of random noise and visual presentation on data quality and survey evaluation

Saul Martin Dobney1, Carlos Ochoa2, Melanie Revilla3

1: dobney.com market research, UK; 2: Netquest, Spain; 3: RECSM, Universitat Pompeu Fabra, Spain


Measuring Attention to Digital Ads: Are Native Ads a Solution to Ad Blocking?

Sebastian Berger1, Moritz Kisselbach2

1: surveytain.me, Austria; 2: mo'web research, Germany


Shopping Motives and Consumer Segments in Online-Shopping

Silvia Zaharia

Hochschule Niederrhein, Germany

C10: Televised Debates
Location: A 025
Chair: Holger Geißler, YouGov, Germany
 

Real-time Evaluation of Political Debates at Home and Abroad with the Debat-O-Meter

Uwe Wagschal1, Bernd Becker2, Thomas Metz1, Thomas Waldvogel1, Linus Feiten2

1: University of Freiburg, Germany, Department of Political Science; 2: University of Freiburg, Germany, Department of Computer Science


The Content of Live-Tweeting during Two Televised Electoral Debates

Pekka Isotalus

University of Tampere, Finland

D10: Mobile Research im Kontext der digitalen Transformation
Location: A 239
Chair: Malte Friedrich-Freksa, GapFish, Germany
 

Mobile Research im Kontext der digitalen Transformation

Malte Friedrich-Freksa

GapFish, Germany


Neue mobile Mediennutzung verändert die Marktforschung

Matthias Kampmann

Interrogare GmbH, Germany


Das MEmo-Prinzip: Mobile Ethnografie im Moment

Judith Schmelz

STURM und DRANG GmbH, Germany


Forschung mit App-Sofort-Wirkung

Sandra Vitt

Mediengruppe RTL Deutschland GmbH, Germany

15:00
-
15:15
Break
15:15
-
16:15
A11: Increasing Response in Web Surveys
Location: A 208
Chair: Alexander Wheatley, Lightspeed, United Kingdom
 

Day of the week and time of the day for survey dispatch. Two large-scale randomized experiments.

Maria Andreasson, Johan Martinsson, Elias Markstedt

University of Gothenburg, Sweden


No pay, no gain. The relationship between monetary and non-monetary motivation to participate in web surveys and data quality in an international context.

Vlad Achimescu1, Florian Keusch1, Mingnan Liu2

1: Universität Mannheim, Germany; 2: Facebook


Personalized Feedback in Web Surveys: Does It Affect Respondent Motivation and Data Quality?

Simon Kühne, Martin Kroh

Socio-Economic Panel (SOEP) @DIW Berlin, Germany

B11: Data Science in Online Marketing
Location: A 026
Chair: Dirk Engel, Akademie für Marketing-Kommunikation e.V., Germany
 

The Key Factors of Successful Viral Marketing on Facebook From Users’ Perspective

Laura Woytal, Malte Wattenberg

Bielefeld University of Applied Sciences, Germany


Explaining the FoMO-Phenomenon – What are the correlates and predictors of this fear-of-missing-out?

Christian Bosau, Nina Bito, Yvonne Götze

Rheinische Fachhochschule Köln, Germany


Measure the brand impact of Facebook video advertising

Daria Arkhipova

Ipsos GmbH, Germany

C11: Respondent Motivation
Location: A 025
Chair: Jean Philippe Décieux, Université du Luxmebourg, Luxembourg
Chair: Philipp Sischka, University of Luxembourg, Germany
 

Exploring the Influence of Respondents' IT Literacy on Nonresponse in an Online Survey

Jessica M. E. Herzing1, Annelies G. Blom1,2

1: Collaborative Research Center “Political Economy of Reforms”, University of Mannheim; 2: School of Social Sciences, University of Mannheim


Implications of disposition codes for monitoring breakoffs in web surveys

Gregor Čehovin, Vasja Vehovar

University of Ljubljana, Slovenia


Continuity of Web-Survey Completion and Response Behavior

Jan Karem Höhne, Stephan Schlosser

University of Göttingen, Germany

D11: Predicting psychological traits through digital footprints
Location: A 239
Chair: Otto Hellwig, respondi AG / DGOF, Germany
 

Practical and ethical considerations on the use of digital footprint predictions

Vesselin Popov

University of Cambridge, United Kingdom


 
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