Conference Agenda

Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).

Filter by Track or Type of Session 
Session Overview
Date: Wednesday, 15/Mar/2017
Begin Check-In
Workshop 1
Chair: Denis Bonnay, respondi SAS, France

Online customer journey analysis: a data science toolbox

Denis Bonnay

respondi SAS, France

Workshop 2
Chair: Cornelia Neuert, GESIS, Germany

Kognitives Pretesting

Cornelia Neuert

GESIS, Germany

Workshop 3
Chair: Herbert Schuster, Innoplexia GmbH, Germany

Surveys vs. Web Monitoring: Web crawled Data: Opportunities for getting Market Information and User Behaviour. A replacement for classical market research methods or an addition?

Herbert Schuster

Innoplexia GmbH, Germany

Workshop 4
Chair: Andrea Schweizer, Kanzlei Prof. Schweizer Rechtsanwaltsgesellschaft mbH, Germany

Grundzüge des Datenschutzrechts und aktuelle Datenschutzprobleme in der Markt- und Sozialforschung

Andrea Schweizer

Kanzlei Prof. Schweizer Rechtsanwaltsgesellschaft mbH, Germany

DGOF members meeting
Chair: Otto Hellwig, respondi AG / DGOF, Germany
The Research Club
Location: Riva Bar

GOR Pre-Conference Networking Reception

To attend the networking event, you have to register and purchase your tickets on The Research Club website - Register Here!

Tickets – €15 Early Bird (Available until 3rd March), €25 After

Venue – Riva Bar, Dircksenstraße 142, 10178 Berlin

Date: Thursday, 16/Mar/2017
Begin Check-In
9:00 Track A: Internet Surveys, Mobile Web and Online Research Methodology
Track B: Big Data and Data Science

sponsored by respondi

Track C: Electoral Research and Political Communication
Track D: Angewandte Online-Forschung (Applied Online Research)

in cooperation with

Opening & Keynote 1

The Failure of the Polls: Lessons Learned from the 2015 UK Polling Disaster

Patrick Sturgis

University of Southampton, United Kingdom

A2: Adapting Online Surveys for Mobile Devices
Chair: Jan Karem Höhne, University of Göttingen, Germany

Data chunking for mobile web: effects on data quality

Peter Lugtig, Vera Toepoel

Utrecht University, Netherlands, The

The effect of horizontal and vertical scales on the response behavior when switching to a mobile first design

Christian Bruch, Annelies Blom, Katharina Burgdorf, Melvin John, Florian Keusch

University of Mannheim, Germany

Predictors of nonresponse at different phases in a smartphone-only Time Use Survey.

Anne Elevelt, Peter Lugtig, Vera Toepoel

Utrecht University, Netherlands, The

B2: Tracking and Data Collection
Chair: Stefan Niebrügge, INNOFACT AG, Germany

Deep Learning - Manage Online communication in the Age of Trolls

Hervé Flutto, Maurice Gonzenbach, Pascal de Buren

100 Celsius, Switzerland

Mapping the Field of Automated Data Collection in the Web. Data Types, Collection Approaches and their Research Logic.

Jakob Jünger

University of Greifswald, Germany

Wearable Research Technology: Tracking Tools for All Occasions?

Fabiola Gattringer, Manuela Schmid, Barbara Stiglbauer, Bernad Batinic

Johannes Kepler University Linz, Austria

C2: Dynamics of Public Opinion
Chair: Alexander Wheatley, Lightspeed, United Kingdom

#Brexit. Analyzing tweets, surveying tweeters to understand public opinion dynamics during the EU Referendum campaign

Heinz Brandenburg1, Marcel Van Egmond2, Robert Johns3

1: Strathclyde University, Glasgow UK; 2: University of Amsterdam, Netherlands, The; 3: University of Essex, UK

Understanding right-wing populist voters – a qualitative online exploration

Ruth Anna Wakenhut1, Jana Faus2

1: Kernwert GmbH; 2: pollytix strategic research gmbh

Where They Come From – And Where They Are Going. An In-Depth Analysis of Voters of the AfD Using a Connected Data Approach.

Frieder Christian Schmid, Peter Mannott

YouGov Deutschland GmbH, Germany

D2: GOR Best Practice Award 2017 Competition I
Chair: Alexandra Wachenfeld-Schell, forsa/DGOF, Germany
Chair: Oliver Tabino, Q Agentur für Forschung, Germany

Minority report in research communities: The 'participant' future can be seen

Steven Debaere1,2, Tom De Ruyck1, Sophie Van Neck1, Kristof Coussement2

1: InSites Consulting, Belgium; 2: IESEG School of Management, France

Innovative out of home advertising research using beacons

Beat Fischer1, Christof Hotz2

1: LINK Institut, Switzerland; 2: APG|SGA, Allgemeine Plakatgesellschaft AG, Switzerland

A window into the digital economy - the Future of Business Survey

Martin Degen1, Axel Bichler1, Nadja Böhme1, Molly Jackman2

1: FactWorks GmbH, Germany; 2: Facebook Inc., United States of America

A3: Representativeness of Online Panels
Chair: Florian Keusch, University of Mannheim, Germany

Assessing the efficacy of using established surveys to recruit online panel respondents

Ana Villar1, Elena Sommer1, Didrik Finnøy2, Bjørn-Ole Johannesen2, Mare Ainsaar3, Alun Humphrey4, Slavko Kurdija5, Indrek Soidla3, Tina Vovk5

1: City University London, United Kingdom; 2: Norwegian Centre for Research Data; 3: University of Tartu; 4: NatCen Social Research; 5: University of Ljubljana

Predicting Nonresponse and Attrition in a Probability-based Online Panel

Edith Desiree De Leeuw, Joop Hox, Benjamin Rosche

Utrecht University, Netherlands, The

The Representativeness of Online Panels: Coverage, Sampling, and Weighting

Annelies G. Blom, Daniela Ackermann-Piek, Susanne C. Helmschrott, Carina Cornesse, Joseph W. Sakshaug

University of Mannheim, Germany

B3: Monitoring, Ethics and Privacy
Chair: Barbara Felderer, University of Mannheim, Germany

Analysis of the Ad-tech Industry Using Internet Browsing Data

Katharina Simbeck, Birte Malzahn, Steffen Herm

HTW Berlin, Germany

The role of privacy concerns and computer self-efficacy in online job applications

Anna-Sophie Ulfert, Michael Ott, Robin Bachmann

Justus-Liebig-Universität Gießen, Germany

An ethical compass regarding privacy within a digital society

Marlis Prinzing

Hochschule Macromedia, Germany

C3: Political Participation
Chair: İpek Altun, Bilkent University, Turkey

Contradictory Effects of Resources on Political Participation of Social Media Users in Poland

Kamil Filipek

University of Warsaw, Poland

It is not who you are or what you know: it is who you know and what you talk about. The effect of political discussion networks on political participation in Belgium.

Emilien Paulis

Université libre de Bruxelles, Belgium

Ambivalence, Anxiety and the Search for Information: A Study Based on a Dynamic Information Board in the Run-Up to a German State Election

Thorsten Faas, Christoph Doebele

University of Mainz, Germany

D3: GOR Best Practice Award 2017 Competition II
Chair: Oliver Tabino, Q Agentur für Forschung, Germany
Chair: Alexandra Wachenfeld-Schell, forsa/DGOF, Germany

Real-time-behavioral in sampling field work: Emotional state of the respondent

Malte Friedrich-Freksa1, Holger Lütters2, Sandra Vitt3

1: GapFish, Germany; 2: pangea labs, Germany; 3: Mediengruppe RTL, Germany

Mobility behaviour and smartphone usage of Millennials - capturing the moment-of-truth

Julia Anna Sauermann, Martin Einhorn, Michael Löffler

Porsche AG, Germany

Using In-Context-Testing to drive success of online display marketing

Stefan Schoenherr1, Martyna Lochstet1, Sebastian Glenz2, Jan Sommer1

1: eye square GmbH, Germany; 2: Aktion Mensch e.V., Germany

Lunch Break
Panel Discussion: What’s the matter with political polling?


  • Prof. Dr. Annelies Blom (University of Mannheim, Germany)
  • Richard Hilmer (policy matters, Germany)
  • Dr. Peter Matuschek (forsa, Germany)
  • Jon Puleston (Lightspeed, UK)
  • Prof. Dr. Patrick Sturgis (University of Southampton, ESRC National Centre for Research Methods, UK)
  • Joe Twyman (YouGov, UK)

Discussion host: Prof. Horst Müller-Peters (


What’s the matter with political polling?

Horst Mueller-Peters, Germany

Poster Part (I)

Bayesian Combining of Web Survey Data from Probability- and Non-Probability Samples for Survey Estimation

Joseph Sakshaug1, Arkadiusz Wisniowski1, Diego Perez-Ruiz1, Annelies Blom2

1: University of Manchester, United Kingdom; 2: University of Mannheim, Germany

Comparing cross-cultural cognitive interviews and online probing for the assessment of cross-cultural measurement equivalence

Jule Adriaans, Michael Weinhardt

Bielefeld University, Germany

How much does the mode of response matter? A comparison of web-based and mail-based response when examining sensitive issues in social surveys

Aki Koivula, Pekka Räsänen, Outi Sarpila

University of Turku, Finland

Impact of using profiling or passive data to select the sample of web surveys

Melanie Revilla1, Carlos Ochoa2

1: RECSM-Universitat Pompeu Fabra, Spain; 2: Netquest, Spain

The influence of Forced Answering on response behavior in Online Surveys: A reactance effect?

Philipp Sischka1, Alexandra Mergener2, Kristina Neufang3, Jean Philippe Décieux1

1: University of Luxembourg, Germany; 2: Federal Institute for Vocational Education and Training (BIBB); 3: University of Trier

Using smartphone sensors for data collection: towards a research synthesis

Bella Struminskaya, Peter Lugtig

Utrecht University, Netherlands, The

Asking for Consent to the Collection of Geographical Information

Barbara Felderer, Annelies Blom

University of Mannheim, Germany

Pictures in Online Surveys: To Greet or Avoid?

Manuela Schmid, Bernad Batinic

JKU - Johannes Kepler University, Austria

Effects of additional reminders on survey participation and panel unsubscription

Maria Andreasson, Johan Martinsson, Elias Markstedt

University of Gothenburg, Sweden

Poster Part (II)

Balancing Twitter data with survey information to predict electoral outcomes

Shira Fano, Debora Slanzi

Ca' Foscari University of Venice, Italy

Coordination of Gender Equality Policy Resources on Twitter - A Specific Case for Political Communication

Laura Getz, Anke Lipinsky

Gesis - Leibniz Institute for the Social Sciences, Germany

How does Twitter connect politicians with each other? A social network analysis of the Finnish parliament members

Ilkka Koiranen, Aki Koivula, Arttu Saarinen

University of Turku, Finland

The Key Factors of Success of Corporate Communications on Facebook: Results of a Quantitative Content Analysis

Malte Wattenberg, Hans Brandt-Pook

Bielefeld University of Applied Sciences, Germany

Big Data Analytics: Obstacles and Opportunities in Computational Social Science

Cathleen M. Stuetzer

JGU Mainz, Germany

Automated Mechanisms to Discover and Integrate Data from Web-based Tabular Collections

Edwin Yaqub1, David Arnu1, Ralf Klinkenberg1, Annalisa Gentile2, Chris Bizer2, Heiko Paulheim2

1: RapidMiner, Germany; 2: University of Mannheim, Germany

The role of conspiracy beliefs and privacy concerns in online banking and shopping

Robin Bachmann, Anna-Sophie Ulfert, Michael Ott

Justus-Liebig-Universität Gießen, Germany

Mediatized ideologies: Relevance, credibility and ideology of the Spanish media.

Jose M Pavia1,2, Alfredo Rubio1,2, Guillermo López-García1,3, Dolors Palau1,3

1: Universitat de Valencia (Spain); 2: GIPEyOP; 3: Mediaflows

How online gaming affects social capital and social support: a survey study on World of Warcraft

Felix Reer

University of Muenster, Germany

Poster Part (III)

Where the line blurs between online advertising and editorial content: credibility of sponsored content

Ipek Altun

Bilkent University, Turkey

What is going on in Science? - Reducing the Scientist-Practitioner Gap with more efficient Online Learning

Stefan Roeseler, Meinald T. Thielsch

University Muenster, Germany

Internet of Things – Corporate Requirements and Framework of Competencies

Swetlana Franken, Nina Mauritz, Lotte Prädikow, Malte Wattenberg, Miriam Zurmühlen

Bielefeld University of Applied Sciences, Germany

Digital location marketing in stationary trade. Inquiry of retailers in the digital district of Cologne Sülz/Klettenberg.

Moritz Alexander Kolb

Cologne University of Applied Sciences, Germany

Digitalization of health: Examining the business potential of a medical self-diagnosis app using an experimental online research approach

Dirk Frank1, Anke Schick2, Manuela Richter1

1: ISM GLOBAL DYNAMICS, Germany; 2: Sanofi, Germany

Read It From My Fingertips – Can Typing Behaviour Help Us to Predict Motivation and Answer Quality in Online Surveys?

Markus Hörmann, Maria Bannert

Technical University of Munich, Germany

Online Fragmented Interruptions and Online Continuous Interruptions

Eilat Chen Levy1, Sheizaf Rafaeli1, Yaron Ariel2

1: Faculty of Management &The Center for Internet Research, The University of Haifa, Israel; 2: Department of Communication, Yezreel Valley College, Israel

Racism and Sexism approached with "Purpose": Serious Games as a low-threshold way to increase Awareness

Birgit Ursula Stetina1, Natalie Rodax1, Armin Klaps1, Zuzana Kovacovsky1, Serkan Sertkan2, Helmut Hlavacs2

1: Sigmund Freud University Vienna, Austria; 2: Department of Entertainment Computing, University of Vienna

A5: Measurement in Mobile Web Surveys
Chair: Daniele Toninelli, University of Bergamo, Italy

Mobile-Friendly Grid Questions: The Accordion Grid as an Alternative to the Traditional Grid

Frances M. Barlas, Randall K. Thomas, Nicole Buttermore

GfK Custom Research, United States of America

Adapting Questionnaires for Smartphones: An Experiment on Grid Format Questions

Tim Hanson

Kantar Public, United Kingdom

The Effects on Data Quality of Horizontal and Vertical Question Orientation and Scales of Different Length for Respondents Using Smartphones, Tablets and PCs

Johan Martinsson1, Delia Dumitrescu2, Elias Markstedt1

1: University of Gothenburg, Sweden; 2: University of East Anglia, UK

B5: GOR Thesis Award 2017 Competition: Dissertation
Chair: Meinald T. Thielsch, University of Muenster, Germany

Alignment and Spoken Dialogue Systems – Influences on Trustworthiness and User Satisfaction

Gesa Alena Linnemann

University of Muenster, Germany

Searching for Equivalence: An Exploration of the Potential of Online Probing with Examples from National Identity

Katharina Meitinger

GESIS-Leibniz Institute for the Social Sciences, University of Mannheim

Monitoring and Expressing Opinions on Social Networking Sites – Empirical Investigations based on the Spiral of Silence Theory

German Neubaum

University of Duisburg-Essen, Germany

C5: Campaign Strategies
Chair: Emilien Paulis, Université libre de Bruxelles, Belgium

Pseudo-discursive, mobilizing, emotional, and entertaining: Identifying four successful communication styles of political actors on social media during the Swiss national elections 2015

Tobias R. Keller1, Katharina Kleinen-von Königslöw2

1: U of Zurich, Switzerland; 2: U of Hamburg, Germany

Political Advertising on the Wikipedia Marketplace of Information

Sascha Goebel1, Simon Munzert2

1: University of Konstanz, Germany; 2: University of Mannheim, Mannheim Centre for European Social Research, Germany

“Like of the same”: Facebook like-network of the 2016 Hong Kong Legislative Council Election

Justin Chun-ting Ho

University of Edinburgh, United Kingdom

D5: AI, Virtual Reality & Big Data Analytics – Research Innovation in Belgium
Chair: Tom De Ruyck, InSites Compages NV, Belgium

Introduction to the Belgian ‘Research Scene’ by Tom De Ruyck, President of BAQMaR



Artificial Intelligence in Market Research: hype or tomorrow’s business-as-usual?

Tom De Ruyck

InSites Compages NV, Belgium

Virtual reality meets sensory research

Ludovic Depoortere

Haystack International, Belgium

Big Insights through Big Data Analytics

Nicole Huyghe

boobook, Belgium

A6: Satisficing in Web Surveys
Chair: Edith Desiree de Leeuw, Utrecht University, Netherlands, The

The good, the bad and the ugly data: using indicators to get high quality survey respondents from online access panels

Daniel Althaus

Splendid Research, Germany

Is Clean Data Good Data?: Data Cleaning and Bias Reduction

Randall K. Thomas, France M. Barlas, Nicole R. Buttermore

GfK Custom Research, United States of America

How Stable is Satisficing in Online Panel Surveys?

Joss Roßmann

GESIS Leibniz Institute for the Social Sciences, Germany

Does the Exposure to an Instructed Response Item Attention Check Affect Response Behavior?

Tobias Gummer, Joss Roßmann, Henning Silber

GESIS, Germany

B6: GOR Thesis Award 2017 Competition: Bachelor/Master
Chair: Meinald T. Thielsch, University of Muenster, Germany

Determinants of Item Nonresponse in the German Internet Panel

Katharina Burgdorf

University of Mannheim, Germany

Browsing vs. Searching – Exploring the influence of consumers’ goal directedness on website evaluation

Hannah Dames

Westfälische Wilhelms-Universität Münster, Germany

Attention Dynamics of Scientists on the Web

Tatiana Sennikova1,2, Claudia Wagner1,2, Fariba Karimi1, Anna Samoilenko1

1: GESIS; 2: University of Koblenz-Landau

C6: Mobile Web Surveys: Device Effects
Chair: Andreas Krämer, BiTS (Business and Information Technology School) / exeo Strategic Consulting, Germany

Smartphones as digital companions

Astrid Carolus1, Florian Schneider1, Ricardo Münch1, Catharina Schmidt1, Jens Binder2

1: Julius-Maximilians-University of Wuerzburg, Germany; 2: Nottingham Trent University, UK

Device effects on behaviour and participation in mobile-optimised online diaries

Annika Heeck, Christian Holdt

Schmiedl Marktforschung GmbH, Germany

The Role Played by the Device Screen Size and by the Questionnaire Optimization within the Mobile Survey Participation

Daniele Toninelli1, Melanie Revilla2

1: University of Bergamo, Italy; 2: RECSM – Universitat Pompeu Fabra, Spain

Focus on mobile surveys: Do the number of scale points and scale order affect rating scale results?

Andreas Krämer

BiTS (Business and Information Technology School) / exeo Strategic Consulting, Germany

D6: Bitte anschnallen! Agiles Projektmanagement beschleunigt die Marktforschung
Chair: Dorothee Ragg,, Germany

Bitte anschnallen! Agiles Projektmanagement beschleunigt die Marktforschung

Dorothee Ragg, Germany

Agile first?!? – ein kurzer Impuls zu agilen Methoden im Projektmanagement

Markus Toschläger

myconsult GmbH, Germany

Agile Innovation - im Spannungsfeld zwischen agilem Design Thinking und dem Qualitätsanspruch der Marktforschung

Steffen Engelhardt

Blauw Research GmbH, Germany

UX Research im agilen Arbeitsumfeld - Unsere Erfahrungen, unsere Empfehlungen

Till Winkler, Sebastian Schmidt

SKOPOS GmbH & Co. KG, Germany

20:00 GOR Party

Location: Kosmetiksalon Babette, Karl-Marx-Allee 36, 10178 Berlin

The GOR Party is sponsored by Cint Deutschland.

The GOR Best Practice Award 2017 will be awarded at the Party!

You need a ticket for the party. Drinks and fingerfood included. Party tickets are included in conference tickets for all days and Thursday day tickets! No tickets at the door.

Date: Friday, 17/Mar/2017
Begin Check-In
9:00 Track A: Internet Surveys, Mobile Web and Online Research Methodology
Track B: Big Data and Data Science

sponsored by respondi

Track C: Electoral Research and Political Communication
Track D: Angewandte Online-Forschung (Applied Online Research)

in cooperation with

A7: Measurement in Web Surveys
Chair: Peter Lugtig, Utrecht University, Netherlands, The

Clarification features in close ended questions and their impact on scale effects

Anke Metzler, Marek Fuchs

Darmstadt University of Technology, Germany

Is Higher Endorsement in Yes-No Grids Due to Acquiescence Bias vs. Salience in Response?

Randall K. Thomas1, Frances M. Barlas1, Nicole R. Buttermore1, Jolene D. Smyth2

1: GfK Custom Research, United States of America; 2: University of Nebraska at Lincoln

Evaluation of Agree-Disagree Versus Construct-Specific Scales in a Multi-Device Web Survey

Tanja Kunz

TU Darmstadt, Germany

B7: Consumer Perception Analysis
Chair: Andreas Krämer, BiTS (Business and Information Technology School) / exeo Strategic Consulting, Germany

Mapping Consumer Perception Networks From User-generated Content Using Text Mining

Marc Egger, André Lang

Insius, Germany

Analyzing three popular effects to influence consumers’ price perception: left-digit-effect, scarcity-effect and pennies-a-day-effect

Andreas Krämer

BiTS (Business and Information Technology School) / exeo Strategic Consulting, Germany

Measuring perceptions of website content

Meinald T. Thielsch1, Gerrit Hirschfeld2

1: University of Muenster, Germany; 2: University of Applied Sciences Osnabrueck

C7: Predicting Electoral Behaviour and Electoral Outcomes
Chair: Shira Fano, Ca' Foscari University of Venice, Italy, Italy

How to Predict an Election.

Alexander Wheatley, Jon Puleston

Lightspeed, United Kingdom

Overcoming the Hurdle of Indecision, Refusal and Distortion in Electoral Online Research

Sebastian Berger, Austria

Election polls: emotions / indecision to the rescue!

François Erner, Denis Bonnay, Gabrielle Florin


D7: Von Big Data bis zur e-Partizipation: Innovative Online-Methoden in der Stadt- und Verkehrsforschung
Chair: Henner Förstel, MANUFACTS Research & Dialog GmbH, Germany

Nächste Haltestelle Big Data: Digitale Messverfahren in der Mobilitätsforschung

Stefan Weigele

civity Management Consultants GmbH & Co. KG, Germany

Aktivieren und moderieren: Digitale Bürgerbeteiligung in der Praxis

Oliver Märker

Zebralog GmbH & Co KG, Germany

Keynote 2

Celebrating 20 years of GOR: The Past, Present and Future of Online Research

Bernad Batinic

University of Linz, Austria

Award Ceremonies
A9: Interactive Features and Innovations in Web Surveys
Chair: Stefan Niebrügge, INNOFACT AG, Germany

Conversational Survey Frontends: How Can Chatbots Improve Online Surveys?

Christopher Harms, Sebastian Schmidt

SKOPOS GmbH & Co. KG, Huerth, Germany

Willingness of online panelists to perform additional tasks

Melanie Revilla1, Mick Couper2

1: RECSM-Universitat Pompeu Fabra, Spain; 2: University of Michigan, USA

Automatic versus Manual Forwarding in Web Surveys

Arto Tapani Selkälä1, Mick P. Couper2

1: University of Lapland, Finland; 2: University of Michigan, United States

Learning from Mouse Movements: Improving Web Questionnaire and Respondents’ User Experience through Passive Data Collection

Florian Keusch1,2, Sarah Brockhaus1,3, Felix Henninger1, Rachel Horwitz4, Pascal Kieslich1, Frauke Kreuter1,2,5, Malte Schierholz1,5

1: University of Mannheim, Germany; 2: University of Maryland, USA; 3: LMU Munich, Germany; 4: U.S. Census Bureau, USA; 5: Institute for Employment Research, Germany

B9: Online Indicators of Real-World Behaviour
Chair: Rieke Osthues, Zalando SE, Germany

Geospatial Analysis of Social Media Data – A Bridge between Two Worlds

Yannick Rieder1, Simon Kühne2

1: Q | Agentur für Forschung GmbH, Germany; 2: Socio-Economic Panel Study (SOEP)

The Importance of Foreign Language Skills in the Labour Markets of Central and Eastern Europe: Assessment based on data from online job portals

Brian Fabo1,2, Miroslav Beblavy2, Karolien Lenaerts2

1: Central European University, Hungary; 2: Centre for European Policy Studies, Belgium

Fantasy Worlds Lost - Competetive Gaming on the Rise

Birgit Ursula Stetina, Armin Klaps, Zuzana Kovacovsky, Mario Lehenbauer, Jan Aden

Sigmund Freud University, Austria

Social networking sites as sampling tools – An example from migration research

Steffen Pötzschke, Michael Braun

GESIS - Leibniz Institute for the Social Sciences, Germany

C9: Political Online Communication

Journalists and Politicians Relationships in the Twitter Environment: A new Game Changer?

Vered Elishar-Malka, Yaron Ariel

Yezreel Valley College, Israel

Equalization Versus Normalization on Social Media: Citizens’ Conversations on Facebook Pages During the 2015 Israeli Elections

Tal Samuel Azran, Moran Yarchi

Interdisciplinary Center (IDC) Herzliya, Israel

Researching Agenda-Setting Online: Theoretical and Empirical Challenges

Yaron Ariel, Vered Elishar-Malka, Dana Weimann Saks, Ruth Avidar

Yezreel Valley College, Israel

D9: Miteinander oder nur nebeneinander? Das Verhältnis von akademischer zu angewandter Markt- und Sozialforschung
Chair: Horst Mueller-Peters,, Germany


  • Dr. Florian Bauer, Vorstand Vocatus
  • Prof. Dr. Bernad Batinic, Vorstand des Instituts für Pädagogik und Psychologie, Johannes Kepler Universität Linz
  • Prof. Dr. Holger Lütters, Professor für International Marketing, Hochschule für Technik und Wirtschaft Berlin & Gastgeber der diesjährigen GOR

Diese Session endet um 12.40 Uhr


Miteinander oder nur nebeneinander? Das Verhältnis von akademischer zu angewandter Markt- und Sozialforschung

Horst Mueller-Peters, Germany

Theoretisch würden sie zueinander passen, praktisch eher nicht

Florian Bauer

Vocatus AG, Germany

Marktforschung als Appendix der IT

Holger Lütters

HTW Berlin, Germany

Lunch Break
A10: Smartphone trends
Chair: Bella Struminskaya, Utrecht University, Netherlands, The

Smartphones Uses Trends 2013-2016: A Digital Divide Perspective

Yaron Ariel1, Eilat Chen Levy2

1: Dept. of CommunicationYezreel Valley College, Israel; 2: Faculty of Management &The Center for Internet Research, The University of Haifa, Israel

Understanding mobile respondents and their importance for representative samples: attitudes, behavior, demographics and survey-taking.

Diana Livadic, Mara Badita

Ipsos GmbH, Germany

What do we know about mixed-device online surveys and mobile device use in the UK?

Olga Maslovskaya, Gabriele Durrant, Peter Smith

University of Southampton, United Kingdom

B10: Innovations in Market Research
Chair: Lisa Dust, facts and stories, Germany

Making Conjoint questionnaires more realistic: the effect of random noise and visual presentation on data quality and survey evaluation

Saul Martin Dobney1, Carlos Ochoa2, Melanie Revilla3

1: market research, UK; 2: Netquest, Spain; 3: RECSM, Universitat Pompeu Fabra, Spain

Measuring Attention to Digital Ads: Are Native Ads a Solution to Ad Blocking?

Sebastian Berger1, Moritz Kisselbach2

1:, Austria; 2: mo'web research, Germany

Shopping Motives and Consumer Segments in Online-Shopping

Silvia Zaharia

Hochschule Niederrhein, Germany

C10: Televised Debates
Chair: Holger Geißler, YouGov, Germany

Real-time Evaluation of Political Debates at Home and Abroad with the Debat-O-Meter

Uwe Wagschal1, Bernd Becker2, Thomas Metz1, Thomas Waldvogel1, Linus Feiten2

1: University of Freiburg, Germany, Department of Political Science; 2: University of Freiburg, Germany, Department of Computer Science

Second screen effects on candidate performance evaluations during the 2013 televised German candidate debate

Thorsten Faas1, Dominic Nyhuis2

1: University of Mainz, Germany; 2: University of Frankfurt, Germany

The Content of Live-Tweeting during Two Televised Electoral Debates

Pekka Isotalus

University of Tampere, Finland

D10: Mobile Research im Kontext der digitalen Transformation
Chair: Malte Friedrich-Freksa, GapFish, Germany

Mobile Research im Kontext der digitalen Transformation

Malte Friedrich-Freksa

GapFish, Germany

Neue mobile Mediennutzung verändert die Marktforschung

Matthias Kampmann

Interrogare GmbH, Germany

Das MEmo-Prinzip: Mobile Ethnografie im Moment

Judith Schmelz

STURM und DRANG GmbH, Germany

Forschung mit App-Sofort-Wirkung

Sandra Vitt

Mediengruppe RTL Deutschland GmbH, Germany

A11: Increasing Response in Web Surveys
Chair: Alexander Wheatley, Lightspeed, United Kingdom

Day of the week and time of the day for survey dispatch. Two large-scale randomized experiments.

Maria Andreasson, Johan Martinsson, Elias Markstedt

University of Gothenburg, Sweden

No pay, no gain. The relationship between monetary and non-monetary motivation to participate in web surveys and data quality in an international context.

Vlad Achimescu1, Florian Keusch1, Mingnan Liu2

1: Universität Mannheim, Germany; 2: Facebook

Personalized Feedback in Web Surveys: Does It Affect Respondent Motivation and Data Quality?

Simon Kühne, Martin Kroh

Socio-Economic Panel (SOEP) @DIW Berlin, Germany

B11: Data Science in Online Marketing
Chair: Dirk Engel, Akademie für Marketing-Kommunikation e.V., Germany

The Key Factors of Successful Viral Marketing on Facebook From Users’ Perspective

Laura Woytal, Malte Wattenberg

Bielefeld University of Applied Sciences, Germany

Explaining the FoMO-Phenomenon – What are the correlates and predictors of this fear-of-missing-out?

Christian Bosau, Nina Bito, Yvonne Götze

Rheinische Fachhochschule Köln, Germany

Measure the brand impact of Facebook video advertising

Daria Arkhipova

Ipsos GmbH, Germany

C11: Respondent Motivation
Chair: Jean Philippe Décieux, Université du Luxmebourg, Luxembourg
Chair: Philipp Sischka, University of Luxembourg, Germany

Exploring the Influence of Respondents' IT Literacy on Nonresponse in an Online Survey

Jessica M. E. Herzing1, Annelies G. Blom1,2

1: Collaborative Research Center “Political Economy of Reforms”, University of Mannheim; 2: School of Social Sciences, University of Mannheim

Implications of disposition codes for monitoring breakoffs in web surveys

Gregor Čehovin, Vasja Vehovar

University of Ljubljana, Slovenia

Continuity of Web-Survey Completion and Response Behavior

Jan Karem Höhne, Stephan Schlosser

University of Göttingen, Germany

D11: Predicting psychological traits through digital footprints
Chair: Otto Hellwig, respondi AG / DGOF, Germany

Practical and ethical considerations on the use of digital footprint predictions

Vesselin Popov

University of Cambridge, United Kingdom

Contact and Legal Notice · Contact Address:
Conference: GOR 17
Conference Software - ConfTool Pro 2.6.96
© 2001 - 2016 by H. Weinreich, Hamburg, Germany