Conference Agenda

Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).

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Session Overview
Date: Wednesday, 28/Feb/2018
9:00
-
10:00
Begin Check-In
10:00
-
1:00
Workshop 1
 

An Introduction to Web Survey Paradata

Mick P. Couper

University of Michigan, United States of America

Workshop 2
 

Using Beacons and GPS-Tracking for Research Purposes

Silvana Jud

LINK Institut, Switzerland

11:30
-
1:00
Workshop 3a: PhD Workshop (Part I)

This workshop is only open to students who have applied before to take part.

 

Joint PhD-Workshop of DGOF and the section digital communication (Digitale Kommunikation) of the German Communication Association (DGPuK)

Meinald T. Thielsch1, Christian Pentzold2, Christian Katzenbach3, Anne Reif4, Susann Kohout4

1: University of Münster, Germany; 2: Universität Bremen, Germany; 3: Alexander von Humboldt Institut für Internet und Gesellschaft, Germany; 4: Technische Universität Braunschweig, Germany

1:00
-
2:00
Lunch Break
2:00
-
5:00
Workshop 3b: PhD Workshop (Part II)

This workshop is only open to students who have applied before to take part.

 

Joint PhD-Workshop of DGOF and the section digital communication (Digitale Kommunikation) of the German Communication Association (DGPuK)

Christian Pentzold2, Christian Katzenbach3, Anne Reif4, Susann Kohout4, Meinald T. Thielsch1

1: University of Münster, Germany; 2: Universität Bremen, Germany; 3: Alexander von Humboldt Institut für Internet und Gesellschaft, Germany; 4: Technische Universität Braunschweig, Germany

Workshop 4
 

Embedded Client Side Paradata

Stephan Schlosser, Jan Karem Höhne

University of Göttingen, Germany

Workshop 5
 

Cognitive Pretesting

Cornelia Eva Neuert, Timo Lenzner

GESIS - Leibniz Institute for the Social Sciences, Germany

Workshop 6
 

Survey Creation With LimeSurvey – A Hands-On Course

Markus Flür, Carsten Schmitz

LimeSurvey GmbH, Germany

5:00
-
7:00
DGOF Members Meeting
7:30
-
10:30
GOR 18 Get-Together
Date: Thursday, 01/Mar/2018
8:00
-
9:00
Begin Check-In
9:00 Track A: Internet Surveys, Mobile Web, and Online Research Methodology
Track B: Big Data and Data Science

In cooperation with the International Program in Survey and Data Science (IPSDS)

Track C: Politics and Communication
Track D: Angewandte Online-Forschung (Applied Online Research)

In cooperation with marktforschung.de

Track E: Track E: GOR Thesis Award 2018

Sponsored by Questback

9:00
-
10:15
Opening & Keynote 1

How can web and mobile surveys benefit from the usability literature?

Keynotespeaker:

Mario Callegaro
Senior survey research scientist
Ads, Payments and User eXperience team (APUX)
Google London, United Kingdom

10:15
-
10:30
Break
10:30
-
11:30
A2: Innovations for Online Surveys
 

Chatbots - It's not what they say, but how they say it

Robin Setzer1, Florian Tress2

1: Norstat Deutschland, Germany; 2: Norstat Group, Germany


Effects of Speech Assistance in Online Questionnaires

Holger Lütters1, Malte Friedrich-Freksa2, Marc Egger3

1: HTW Berlin, Germany; 2: GapFish, Germany; 3: Insius, Germany


Giving Respondents Voice? A test of the use of voice input options in a mobile web survey

Melanie Revilla1, Oriol Bosch1, Mick Couper2

1: RECSM-Universitat Pompeu Fabra, Spain; 2: University of Michigan, USA

B2: Using Big Data Tools in "Small" Surveys
 

“Worth a thousand words”: Analyzing the impact of image recognition in surveys

Oriol J. Bosch1, Ezequiel Paura2

1: Pompeu Fabra University-RECSM, Spain; 2: Netquest, Spain


Learning From All Answers: Embedding-based Topic Modeling for Open-Ended Questions

Christopher Harms1,2, Sebastian Schmidt1

1: SKOPOS, Germany; 2: Rheinische Friedrich-Wilhelms-Universität Bonn, Germany


Coding Surveys efficiently using Natural Language Processing

Maurice Gonzenbach

Caplena GmbH, Switzerland

C2: New Media and Elections
 

Systematically Monitoring Social Media During Election Campaigns: The Case of the German Federal Election 2017

Sebastian Stier, Arnim Bleier

GESIS – Leibniz Institute for the Social Sciences, Germany


#BTW2017: Analyzing Tweeters and Tweets During the 2017 German Federal Election

Simon Kühne1, Yannick Rieder2

1: SOEP/DIW Berlin, Germany; 2: Q Agentur für Forschung


Too close to call: Hybrid Media System Approach to News Topics' Salience during Election Campaign

Yaron Ariel, Vered Elishar-Malka, Dana Weimann-Saks, Ruth Avidar

The Max Stern Yezreel Valley College, Israel

D2: GOR Best Practice Award 2018 Competition I
Chair: Alexandra Wachenfeld-Schell, DGOF, Germany

The short list will be published in January 2018.

E2: GOR Thesis Award 2018 Competition I: Dissertation
 

Representativeness and Response Quality of Survey Data

Carina Cornesse1,2

1: University of Mannheim, Germany; 2: GESIS - Leibniz Institute for the Social Sciences


Multilevel Modeling for Data Streams with Dependent Observations

Lianne Ippel1, Maurits Kaptein2, Jeroen Vermunt2

1: University of Liège, Belgium; 2: Tilburg University


Recruitment strategies for a probability-based online panel: Effects of interview length, question sensitivity, incentives and interviewers

Ines Schaurer

GESIS - Leibniz Institute for the Social Sciences, Germany

11:30
-
11:45
Break
11:45
-
1:00
Panel Discussion: Evolution or Revolution? How Much Innovation Does Research Need - And How to Implement It?

Panellists:

  • Edward Appleton (HappyThinkingPeople)
  • Dr. Mario Callegaro (Google UK)
  • Dr. Anja Diekmann (GfK Verein)
  • Dr. Lorenz Gräf (Startplatz)
  • Thomas Schäfer (Ipsos)

Sessions Chairs: Sabine Menzel (L'Oréal) & Prof. Horst Müller-Peters (marktforschung.de)

Posters (Part I)
 

Cologners buy Cologne products? The influence of consumers’ identity on the product evaluation in regional online-advertising

Melanie Bender, Christian Bosau

Rheinische Fachhochschule Köln, Germany


When to cross the bridge? Preferences for old and new data collection modes.

Marika Annukka de Bruijne, Joris Mulder

CentERdata, Netherlands, The

Posters (Part II)
Posters (Part III)
Posters (Part IV)
1:00
-
2:15
Lunch Break
2:15
-
3:15
A4: Increasing Response and Data Quality
 

How to run long web surveys: a real-life experiment with the European Values Study

Alexandre Pollien1, Michèle Ernst Stähli1, Michael Ochsner1, Patricia Milbert1, Dominique Joye2

1: FORS ((Swiss Centre of Expertise in the Social Sciences), Switzerland; 2: Université de Lausanne, Switzerland


A method for optimizing data collection efficiency in an online panel: A case study

Jessica Herzing1,2, Caroline Vandenplas3

1: University of Mannheim, Germany; 2: FORS, University of Lausanne, Switzerland; 3: University of Leuven, Belgium


The Impact of Incentives on Data Quality in a Representative National Health Survey

Johannes Lemcke, Patrick Schmich, Stefan Albrecht

Robert Koch Institut, Germany

B4: Sensors and Apps - Using Smartphones for More than Just Surveys
 

Willingness to collect smartphone sensor data in a Dutch probability-based general population panel

Bella Struminskaya1, Vera Toepoel1, Peter Lugtig1, Barry Schouten2, Marieke Haan1, Annemieke Luiten2

1: Utrecht University; 2: Statistics Netherlands


Declared and observed willingness of participating in different tasks than answering surveys on an online opt in panel

Ezequiel Paura2, Oriol J. Bosch1, Melanie Revilla1

1: Pompeu Fabra University-RECSM, Spain; 2: Netquest, Spain


Quality of Expenditure Data Collected with a Mobile Receipt Scanning App in a Probability Household Panel

Alexander Wenz, Annette Jäckle

University of Essex, United Kingdom

C4: Social Media in Diverse Political Systems
 

For Whom the Bot Tolls: Bots on Russian Political Twitter 2014–15

Denis Stukal, Sergey Sanovich, Richard Bonneau, Joshua A. Tucker

New York University, United States of America


The Effect of Social Media on the Russian Elite Perceptions of Security Threats

Olesya Tkacheva

Vesalius College, Belgium


New Media Communication Strategies of Presidential Candidates and Political Parties in Kyrgyzstan During Presidential Elections 2017

Elira Turdubaeva

American University of Central Asia, Kyrgyzstan (Kyrgyz Republic)

D4: GOR Best Practice Award 2018 Competition II
Chair: Otto Hellwig, DGOF & respondi, Germany

The short list will be published in January 2018.

E4: GOR Thesis Award 2018 Competition II: Bachelor/Master
 

Web and mobile surveys: Innovations, Issues and Mode effects

Angelica Maria Maineri

Tilburg University, Netherlands, The


Presentation of Menstruation: a Quantitative Content Analysis of YouTube Videos

Lara Yasmin Rieger

Ilmenau University of Technology, Germany


Analysing the systematics of search engine autocompletion functions by means of data mining methods

Anastasiia Samokhina

TH Köln, Germany

3:15
-
3:30
Break
3:30
-
4:30
A5: Use of Auxiliary Data and Administrative Data
 

The utility of auxiliary data for survey response modeling: Evidence from the German Internet Panel

Carina Cornesse1,2, Annelies G. Blom1

1: University of Mannheim, Germany; 2: GESIS - Leibniz Institute for the Social Sciences


Can Response Behavior Predict Breakoff in Web Surveys?

Felicitas Mittereder, Brady West

University of Michigan Institute for Social Research, United States of America


Entrepreneurship data collection modes: a Comparison of Web Surveys and Telephone Surveys with Registers data.

Cesare Antonio Fabio Riillo

STATEC, Luxembourg

B5: Managing and Using Databases
 

A Case Study in Large Scale Variable Harmonization

Kristi Winters1, Inga Brentel2

1: GESIS, Germany; 2: Universität Düsseldorf


TIPD -- Taiwan Indigenous Peoples Open Research Data

Ji-Ping Lin

Academia Sinica, Taiwan


CRM-Data-supported Interviewing: How CRM-data Can Make Empirical Research More Effective and Efficient

Andreas Krämer

exeo Strategic Consulting AG / University of Applied Sciences Europe, Fachbereich BiTS in Iserlohn, Germany

C5: Opinion Formation in Election Campaigns
 

What and How Do Citizens Learn from Voting Advice Applications? Experimental Evidence from Germany.

Simon Munzert1, Pablo Barberá2, Andrew Guess3, JungHwan Yang4

1: Hertie School of Governance, Germany; 2: London School of Economics; 3: Princeton University; 4: University of Illinois


Do vote intention polls influence voters’ electoral decisions?

Patrick Sturgis1, Will Jennings2, Marzieh Mussavi Rizi3

1: University of Southampton, United Kingdom; 2: University of Southampton, United Kingdom; 3: University of Southampton, United Kingdom


Head or Heart - The conflict of Australia’s Same Sex Marriage Vote

Alex Wheatley

Lightspeed, United Kingdom

D5: Tba
 
4:30
-
4:45
Break
4:45
-
5:45
A6: Paradata in Online and Mobile Web Surveys

Session ends at 6.00 pm

 

Assessing the Mobile Friendliness of an Online Survey with Paradata

Frances M. Barlas, Randall K. Thomas, Ge Tang, Jason Knight

GfK Custom Research


Do response times get shorter in the long term? A longitudinal analysis of response times to recurring items in a probability online panel.

Vlad Achimescu, Florian Keusch

University of Mannheim, Germany


Window switching when answering knowledge questions in web surveys

Tobias Gummer, Tanja Kunz

GESIS - Leibniz Institute for the Social Sciences


What does time measure?

François Erner, Denis Bonnay

respondi

B6: Data about Online and Mobile Behaviour
 

Integrating and Augmenting Mobile Log Data with Survey Data: Findings from a National Study of Canadian Adults

Jeffrey Alan Boase

University of Toronto, Canada


Emojis are ineffective in online reviews: An experimental study in the context of consumer goods

Melanie Bender, Roman Schmank, Uwe Neugebauer

Rheinische Fachhochschule Köln, Germany


The Design Based Comparison Between Websites Regarding Culture and Industry

Marcel Gemander, Malte Wattenberg

FH Bielefeld, Germany

C6: Media Exposure
 

Online Real-Time-Response Measurement in Real Life Settings: The Debat-O-Meter

Uwe Wagschal, Thomas Metz, Thomas Waldvogel, Bernd Becker, Linus Feiten, Samuel Weishaupt

University of Freiburg, Germany


Televised Debates, Second Screen, Filter Bubbles: Evidence from a German Lab and Survey Experiment

Simon Richter1, Thorsten Faas2

1: Johannes Gutenberg-Universität Mainz, Germany; 2: Freie Universität Berlin


Echo chambers and the impact of media diversity: Political opinion formation and government policy

Grant Blank1, Elizabeth Dubois2

1: University of Oxford, United Kingdom; 2: University of Ottawa

D6: Implicit Methods - Telling Stories that Consumers Can’t Tell
Chair: Anke Müller-Peters, marktforschung.de, Germany

Speaker:

  • Julia Görnandt (SKIM)
  • Markus Küppers (september Strategie & Forschung)
  • Dr. Jonathan T. Mall (Neuro Flash)
 

Unspoken™ - New implicit technology that blends an engaging mobile interface with system 1&2

Julia Görnandt

SKIM, Netherlands, The


The Art of Body Reading

Markus Küppers

September Strategie & Forschung GmbH, Germany


Brain Branded: Subconscious Brand Positioning using AI

Jonathan T. Mall

Neuro Flash, Germany

 
8:00 GOR Party
Date: Friday, 02/Mar/2018
8:30
-
9:00
Begin Check-In
9:00 Track A: Internet Surveys, Mobile Web, and Online Research Methodology
Track B: Big Data and Data Science

In cooperation with the International Program in Survey and Data Science (IPSDS)

Track C: Politics and Communication
Track D: Angewandte Online-Forschung (Applied Online Research)

In cooperation with marktforschung.de

9:00
-
10:00
A7: Improving Survey Questions
 

Doing as told? – The effect of instructions on depth of processing in online surveys

Patricia Hadler1, Menold Natalja1, Neuert Cornelia1, Bless Herbert2

1: GESIS - Leibniz-Institut für Sozialwissenschaften, Germany; 2: Universität Mannheim


Effects of the Number of Open Probing Questions on Response Quality in Cognitive Online Pretests

Timo Lenzner, Cornelia Eva Neuert

GESIS - Leibniz Institute for the Social Sciences, Germany


Re-examining the "left and top means first" heuristic using eye-tracking methodology

Jan Karem Höhne1, Timo Lenzner2, Cornelia Neuert2, Ting Yan3

1: University of Göttingen, Germany; 2: GESIS - Leibniz Institute for the Social Sciences, Germany; 3: Westat, USA

B7: Tools for Online Research
 

Website Evaluation with a Survey Toolbox for Research and Practice

Meinald T. Thielsch1, Martin Salaschek2

1: University of Münster, Germany; 2: German Federal Centre for Health Education (BZgA)


VR – Powerful Tool or Illusion: Inconclusive Results from a Psychological Experiment

Birgit U. Stetina, Jan Aden, Anastasiya Bunina, Niklas Käfer, Zuzana Kovacovsky, David Meckfessel, Armin Klaps

Sigmund Freud University, Austria


Dataviz and behavioural sampling for managing online communities.

François Erner, Bengül Robillard

respondi

C7: Extremism, Disclosure and Judiciary Systems
 

A corpus analysis of the effect of prominent extremism-related events on the framing of extremism in mediated public discourse

Oliver Czulo1, Dominic Nyhuis2, Adam Weyell1

1: Universität Leipzig, Germany; 2: Universität Frankfurt, Germany


Social Control and Exposure to Online Fraud: The Role of Information Disclosure

Gustavo S. Mesch

University of Haifa, Israel


Using Online Crowdsourcing to Measure Judicial Attitudes of Domestic Courts toward the Court of Justice of the European Union

Arthur Dyevre, Angelina Atanasova, Nicolas Lampach

KU Leuven, Belgium

D7: Neue digitale Erhebungsmethoden für eine tiefergehende Kundenanalyse
Chair: Henner Förstel, MANUFACTS Research & Dialog, Germany

Referenten:

  • Prof. Dr. Herbert Schuster (Innoplexia)
  • Weitere Referenten folgen in Kürze
10:00
-
10:15
Break
10:15
-
11:00
Keynote 2

Surveys and Data Science: What it means to be a methodologist

Keynotespeaker:

Frauke Kreuter

Director, Joint Program in Survey Methodology, University of Maryland, USA

Professor, Methods and Statistics, University of Mannheim, Germany

Head, Statistical Methods Group, Institute for Employment Research of the German Federal Employment Agency, Nuremberg, Germany

11:00
-
11:45
Award Ceremony
11:45
-
12:00
Break
12:00
-
1:00
A9: Survey Scales and Survey Questions

Sessions ends at 1.15

 

How Good is “Good?” Experimental Studies of Individual Interpretations of Response Options in Likert-Type Scales using VAS as Evaluation Tool

Elias Markstedt, Elina Lindgren, Johan Martinsson

University of Gothenburg, Sweden


Clarification features in Web surveys. A meta-analysis

Anke Metzler, Marek Fuchs

Darmstadt University of Technology, Germany


Are Differences in Check-All vs. Forced-Choice Answer Formats caused by Deeper Cognitive Engagement? An Eye-Tracking Study

Cornelia Eva Neuert

GESIS - Leibniz Institute for the Social Sciences, Germany


Comparing vague quantifiers and open-format numerical responses.

Hans Haraldsson, Vaka Vésteinsdóttir, Fanney Thorsdottir

University of Iceland, Iceland

B9: Device Preference and Device Effects
 

Situational effects in online surveys: Sometimes self-selection is not a bad thing

Nina Poehlmann

GfK SE, Germany


The Role of Cognitive and Non-cognitive Characteristics in Device Preference in a Longitudinal Online Survey

Valerija Kolbas1, Peter Lugtig2, Vera Toepoel2

1: University of Essex, United Kingdom; 2: Utrecht University, Netherlands


Device use in two probability based online panels: Demographic and psychographic predictors of device preference

Edith Desiree de Leeuw, Joop Hox, Tycho Juta

Utrecht University, Netherlands, The

C9: Political Participation
 

Gender gap in online political participation

Simone Abendschön1, Gema M. García-Albacete2

1: Justus-Liebig-Universität Gießen, Germany; 2: Universidad Carlos III de Madrid, Spain


Motivations for Engaging in Social and Political Online Campaigns

Anabel Quan-Haase1, Chandell Gosse1, Christoph Lutz2, Zak Bronson1, Alyssa McDougall3

1: Western University, Canada; 2: BI Norwegian Business School; 3: Carleton University


Understanding Online Petitions Through Social Experiments

Afife Idil Akin1, Arnout van de Rijt1,2, Michael Schwartz1, Juhi Tyagi1, Gabriela Gonzalez Vaillant1, Fernanda Page Poma1

1: State University of New York at Stony Brook; 2: Utrecht University

D9: E-privacy - was bedeutet die Verordnung für die Branche und die Entwicklung bestehender und neuer Geschäftsfelder?
 

Mögliche Auswirkungen der E-Privacy-Verordnung auf die Onlinebranche

Jasmina Campara

Wirtschaftsjuristin LL.M Schwerpunkt Datenschutz und IT-Sicherheit, Germany


Gut gemeint vs. Gut gemacht – Was die ePrivacy Verordnung für die digitale Marktforschung bedeutet

Claudia Dubrau

AGOF e.V., Germany

1:00
-
2:15
Lunch Break
2:15
-
3:15
A10: Device Effects
 

Survey Response Device In A Time Of Changing Behaviors – A Panel Study

Johan Martinsson1,2, Elias Markstedt1,2

1: SOM Institute; 2: LORE


Uptake and Data Quality in UK Mixed-Device Online Surveys: Results from an Experiment in the ONS Online Household Study

Gabriele Durrant, Olga Maslovskaya, Peter W.F. Smith

University of Southampton, United Kingdom


Mobile Devices in online surveys: Drivers for participation on mobile devices and effects on data quality in using propensity score matching

Patrick Schlickmann, Sebastian Schmidt

SKOPOS GmbH & Co. KG, Germany

B10: Applied online research
 

Online Insight Community - Learnings for Research Practitioners

Claudia Urschbach

Süddeutsche Zeitung Digitale Medien GmbH, Germany


Remote Workers – exploring the world of New Work

Ruth Wakenhut

KERNWERT GmbH, Germany


Applying online user research for continuous product development - User generated content to improve the hard- and software of an induction hub

Alexandra Tanner1, Julia Klammer1, Fred van den Anker1, Zacharias de Groote2

1: University of Applied Sciences and Arts Northwestern Switzerland, Switzerland; 2: Liveloop GmbH,

C10: Elite Communication
 

The networked campaign. Organizational and programmatic unity of Swiss parties on Twitter

Bruno Wueest1, Christian Mueller2

1: University of Zurich, Switzerland; 2: London School of Economics and Political Science, UK


Predicting Partisan Responsiveness: A Probabilistic Text Mining Time-Series Approach

David Siroky

Arizona State University, United States of America


Elite and Conspiracy Cueing in Authoritarian Contexts: Findings from Saudi Arabia and Jordan

Mujtaba Ali Isani, Bernd Schlipphak

University of Muenster, Germany

D10: Künstliche Intelligenz in der Marktforschung
Chair: Maike Alvarado, marktforschung.de, Germany

Redner:

  • Dr. Michael Bartl (HYVE)
  • Christopher Harms (SKOPOS)
  • Stefan Maas (Ipsos)
 

Gefühle auf Knopfdruck: Über die Wirkung von empathischen Maschinen

Michael Bartl

HYVE AG, Germany


Keine Angst vor Ihrem neuen Kollegen, der Maschine!

Christopher Harms

SKOPOS, Germany


Beyond the Obvious. Mit Text Analytics und Advanced Statistics mehr aus Kundenbewertungen herausholen.

Stefan Maas

Ipsos GmbH, Germany

3:15
-
3:30
Break
3:30
-
4:45
A11: Open-ended Questions
 

Computer-Assisted Measurement and Coding of Education in Surveys (CAMCES): Experiences from the LISS Panel

Silke Schneider, Roberto Briceno-Rosas, Verena Ortmanns

GESIS - Leibniz Institute for the Social Sciences, Germany


Using interactive feedback to enhance response quality in Web surveys. The case of open-ended questions.

Tobias Baier, Marek Fuchs

Darmstadt University of Technology, Germany


Does Quantity Come at the Expense of Quality? Considering the Relevance of Themes Mentioned in Open-Ended Questions

Katharina Meitinger, Tanja Kunz

GESIS, Germany


Using Placeholder Text in Narrative Open-Ended Questions in Web Surveys

Tanja Kunz, Tobias Gummer

GESIS – Leibniz-Institute for the Social Sciences, Germany

B11: Scales and Grids in Surveys
 

Evaluation of methods for assessing socially desirable responding in internet administered personality items

Vaka Vésteinsdóttir1,2, Hilma Ros Omarsdottir1, Fanney Thorsdottir1,2

1: University of Iceland, Iceland; 2: RAHI


Do modifications to the traditional grid question design reduce the respondents’ burden and increase response quality?

Joss Roßmann, Tobias Gummer

GESIS Leibniz Institute for the Social Sciences, Germany


The role of rating scale design in reducing item nonresponse in web surveys

Fanney Thorsdottir

University of Iceland, Iceland


We’ve Got Your Number: Can Numeric Labels Replace Semantic Labels in Scales?

Randall K. Thomas, Frances M. Barlas

GfK Custom Research, United States of America

C11: Smartphone Data Collection in Surveys

Sessions ends at 4.30

 

Response quality in mixed-device online survey: Evidence from the Understanding Society Wave 7

Olga Maslovskaya, Gabriele Durrant, Peter WF Smith

University of Southampton, United Kingdom


Coverage Error in Smartphone Data Collection

Florian Keusch1,2, Georg-Christoph Haas1,3, Frauke Kreuter1,2,3, Sebastian Bähr3, Mark Trappmann3

1: University of Mannheim; 2: University of Maryland; 3: Institute for Employment Research


Login on Smartphones: A triviality?

Johannes Volk

Statistisches Bundesamt, Germany

D11: Digitale Erhebungsmethoden für ein besseres Verständnis des Verbrauchers
Chair: Alexandra Wachenfeld-Schell, DGOF, Germany

Referenten:

  • Prof. Dr. Markus Zwick (Statistisches Bundesamt)
  • Jan Hecht (SINUS)
  • Bengül Robillard (respondi)
  • Jan Rettel (Locarta)
 

Neue digitale Daten in der amtlichen Statistik

Markus Zwick

Statistisches Bundesamt, Germany


Beobachten um zu verstehen: wie Trackingdaten klassische Befragungen ergänzen können

Jan Hecht

SINUS-Institut, Germany


Wie Online-Verhaltensdaten zur Segmentierung von Customer Journeys genutzt werden können

Bengül Robillard

respondi, Germany


Massiv passiv: Wie die reale Welt mit Smartphone-Daten messbar wird

Jan Rettel

Locarta GmbH, Germany


 
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