Conference Agenda

Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).

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Session Overview
Date: Wednesday, 06/Mar/2019
5:00
-
7:30
DGOF Members Meeting
Location: Room 248
Chair: Otto Hellwig, respondi AG & DGOF, Germany
The DGOF members meeting is in German.
Date: Thursday, 07/Mar/2019
9:00 Track D: Applied Online Research (Angewandte Online-Forschung)
Location: Room 248

In cooperation with marktforschung.de
10:45
-
11:45
D02: GOR Best Practice Award 2019 Competition I
Location: Room 248
Chair: Alexandra Wachenfeld-Schell, GIM Gesellschaft für Innovative Marktforschung mbH & DGOF, Germany
Chair: Otto Hellwig, respondi AG & DGOF, Germany
 

The Innovation Research Game Changer: tuning research to Henkel’s agile fuzzy front end of innovation

Anita Peerdeman-Janssen1, Vera Diel2

1: InSites DE GmbH; 2: Henkel AG, Germany


The Online Overload: Predicting Consumer Choice in a Digital World

Julia Görnandt1, Sander Noorman1, Kris Compiet2

1: SKIM, Germany; 2: Vodafone Ziggo, The Netherlands


How to allocate resources best – case study of a nationwide newspaper

Annika Gröne1, Patricia Kehm1, Mario Lauer2

1: DCORE GmbH, Germany; 2: Süddeutsche Zeitung GmbH

12:00
-
1:00
D03: GOR Best Practice Award 2019 Competition II
Location: Room 248
Chair: Otto Hellwig, respondi AG & DGOF, Germany
Chair: Alexandra Wachenfeld-Schell, GIM Gesellschaft für Innovative Marktforschung mbH & DGOF, Germany
 

Impact of subscription and discount cards on mobility decision-making: the example of BahnCard in the NRW tariff

Andreas Krämer1, Till Ponath2, Hans Dethlefsen3

1: University of Applied Sciences Europe, Germany; 2: Kompetenzcenter Marketing NRW; 3: DB Fernverkehr AG


Automation of the Real Voice of the Customer. Use of massive audio and video interaction in online interviews

Holger Lütters1, Malte Friedrich-Freksa2, Dmitrij Feller3, Marc Egger4, Mark Wolff2

1: HTW Berlin, Germany; 2: GapFish GmbH, Germany; 3: pangea labs GmbH, Germany; 4: Insius UG, Germany


Revolution of the VW customer journey

Nina Bethmann1, Artur Kryzan2

1: InSites Consulting, Germany; 2: Volkswagen Poland

3:45
-
4:45
D05: Stichprobenqualität und Repräsentativität in der Online-Forschung
Location: Room 248
Chair: Bernad Batinic, JKU Linz, Austria
Chair: Horst Müller-Peters, marktforschung.de, Germany
 

Warum gute Online-Forschung nur mit guten Stichproben möglich ist

Thorsten Thierhoff

forsa GmbH, Germany


Gut gewichtet ist repräsentativ genug? – Ergebnisse einer Eigenstudie zur schwedischen Parlamentswahl 2018

Florian Tress

Norstat Group, Germany


MRP und Variablenselektion in einer Echtzeit-Anwendung - Eine Fallstudie

Janina Mütze, Tobias Wolfram

Civey GmbH, Germany

5:00
-
6:00
D06: Data Visualization – From Relevant Insights to Meaningful Stories
Location: Room 248
Chair: Florian Tress, Norstat Group, Germany
Chair: Oliver Tabino, Q Agentur für Forschung GmbH, Germany
 

Shiny for interactive data visualization: a case study

Paul Simmering

Q | Agentur für Forschung GmbH, Germany


Donald Says – Visualizing the impact of Donald Trump‘s statements and actions on the news

Marcel Gemander

Bielefeld University, Germany


Visualisation of Data – Then and Now

Nina Corradini, Paolo Guadagni

The Visual Agency, Italy

6:00
-
7:00
D16: 4-to-the-floor: Text Analytics
Location: Room 248
Chair: Holger Lütters, HTW Berlin, Germany
Chair: Cathleen M. Stuetzer, TU Dresden & DGOF, Germany
Date: Friday, 08/Mar/2019
9:00 Track D: Applied Online Research (Angewandte Online-Forschung)
Location: Room 248

In cooperation with marktforschung.de
9:00
-
10:00
D07: Data Systems instead of Ad Hoc Research?
Location: Room 248
Chair: Horst Müller-Peters, marktforschung.de, Germany
 

Go beyond ad hoc research: Get inside the mind of consumers

Mathias Friedrichs

GfK, Germany


Plan & Track: Using connected single source data for Campaign planning and performance tracking

Felix Leiendecker

YouGov Deutschland GmbH, Germany


Analyzing Budget Data with Market Research Tools: How Efficient Systems Can Provide More Insights

Holger Geißler1,2, Benedikt Droste3

1: DCORE, Germany; 2: Datalion GmbH, Germany; 3: MSR Consulting Group GmbH, Germany

12:00
-
1:00
D09: Digitalization in Qualitative Research: Opportunities, Limitations
Location: Room 248
Chair: Edward Appleton, Happy Thinking People GmbH, Germany
 

Using VR for Focus Groups: Risks and Rewards

Michael Björn

Ericsson ConsumerLab, Sweden


Out With Words: Are Pictures the New Black?

Anton Kozka, Sarah Jin

Happy Thinking People GmbH, Germany


(Wo)man vs. Machine: If, how, and when to automate Qualitative Research

Julia Görnandt

SKIM, Germany

2:15
-
3:15
D10: Data Science: Bringing Data to Life – Three Applicable and Inspiring Approaches
Location: Room 248
Chair: Yannick Rieder, Janssen-Cilag GmbH, Germany
 

Network Analysis – A Neglected, but Highly Predictive Source for Consumer Insight

Stefan Oglesby

data IQ AG, Switzerland


Deep Learning – Decision Making Made Easy?

Daniel Jörgens

KTH Royal Institute of Technology, Sweden


Do German job advertisements differentiate between men and women? How gender-specific language consolidates gender inequality.

Daniel Spitzer

100 Worte Sprachanalyse GmbH, Germany


 
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