Index of Authors
A list of all persons who contribute to the sessions of this conference. Please select a letter below to list all persons with the corresponding surname. Select the presentation in the right-hand column to access session and presentation details.
Paatelainen, Laura Liisa Helena Tampere University, Finland Finnish CEOs in Twitter: Online communication strategies of CEOs with a successful Twitter presence Presenter Peerdeman-Janssen, Anita InSites DE GmbH The Innovation Research Game Changer: tuning research to Henkel’s agile fuzzy front end of innovation Presenter Ponath, Till Kompetenzcenter Marketing NRW Impact of subscription and discount cards on mobility decision-making: the example of BahnCard in the NRW tariff Prädikow, Lotte Bielefeld University of Applied Sciences, Germany Fit for Industry 4.0? – Results of an Empirical Study Presenter Prandner, Dimitri Johannes Kepler University, Linz A selection bias of Facebook respondents, which need to be taken into account Preusser, Ivonne TH Koeln, Germany “Ok google” - The role of digital Voice Assistants in the lifeworlds of users - An empirical study on relationship types between Voice Assistants and users Prietzel, Fabian University of Würzburg, Germany Fake News: On the Influence of Warnings and Personality Przepiorka, Wojtek Utrecht University, Netherlands, The The Reputation Effects in C2C Online Markets: A Meta-analysis