Conference Agenda

Session Overview
Date: Thursday, 07/Mar/2019
Begin Check-In
9:00 Track A: Internet Surveys, Mobile Web, and Online Research Methodology I
Location: Room Z28

Sponsored by aproxima
Track A: Internet Surveys, Mobile Web, and Online Research Methodology II
Location: Room 154

Sponsored by aproxima
Track B: Big Data and Data Science
Location: Room 158

In cooperation with the International Program in Survey and Data Science (IPSDS)
Track C: Politics and Communication
Location: Room 149
Track D: Applied Online Research (Angewandte Online-Forschung)
Location: Room 248

In cooperation with
Opening & Keynote
Location: Room 69

The Future of Consumer Insight in the Digital Era

Stefan Oglesby

data IQ AG, Switzerland

A02: New Technologies and Human-like Interviewing
Location: Room Z28
Chair: Oliver Tabino, Q Agentur für Forschung GmbH, Germany

Adapting surveys to the modern world: comparing a researchmessenger design to a regular responsive design for online surveys

Vera Toepoel, Peter Lugtig, Marieke Haan, Bella Struminskaya, Anne Elevelt

Utrecht University, Netherlands, The

Voice Recording in Mobile Web Surveys - Evidence From an Experiment on Open-Ended Responses to the "Final Comment"

Konstantin Leonardo Gavras

University of Mannheim, Germany

How well is remote webcam eye tracking working? - An empirical validation of Sticky and Eyes Decide against Tobii

Michael Wörmann

Facit Digital GmbH, Germany

A12: Understanding Consumer Behaviour
Location: Room 154
Chair: Lisa Dust, Facts and Stories GmbH, Germany

In search of inspiration – Exploring the product category

Sophie Vogt

KERNWERT GmbH, Germany

Believing in social proof or personal experience? - Contrasting and comparing the effect of different kinds of eWOM in online shops

Christian Bosau, Levi Meyer

Rheinische Fachhochschule Köln, Germany

Recreational gaming – dependence and social problems as outdated concepts in a new world of gaming?

Birgit Ursula Stetina, Jan Aden, Anastasiya Bunina, Carolin Griehsler, Zuzana Kovacovsky, Reinhard Ohnutek, Armin Klaps

Sigmund Freud University, Austria

B02: Text Mining and NLP
Location: Room 158
Chair: Florian Keusch, Universität Mannheim & DGOF, Germany

Towards the Human-Machine-Symbiosis: Artificial Intelligence as a Support for Natural Language Clustering

Marc Egger, André Lang

Insius, Germany

Impact evaluation by using text mining and sentiment analysis

Cathleen M. Stuetzer, Marcel Jablonka, Stephanie Gaaw

TU Dresden, Germany

What to expect from open-ends?

Eva Wittmann, Sara Wilkinson, Cecile Carre


C02: Fake News, Fake Users
Location: Room 149
Chair: Simon Munzert, Hertie School of Governance, Germany

Integrating Artificial intelligence (AI) and the Human Crowd to Tackle 'Fake News': A Design Proposal

Claudia Loebbecke1, Tim Schumacher2

1: University of Cologne, Dept. of Media and Technology Mgmt., Cologne, Germany; 2: EYEO GmbH, Cologne, Germany

Fact or Fake? A mediapsychological perspective on children judging credibility of news

Astrid Carolus, Münch Catharina, Sammueller Raphaela, Schwing Michelle

Universität Würzburg, Germany

Fake it till they take it? Pseudo user effects and pseudo user literacy

Niels Göran Mede

Universität Zürich

D02: GOR Best Practice Award 2019 Competition I
Location: Room 248
Chair: Alexandra Wachenfeld-Schell, GIM Gesellschaft für Innovative Marktforschung mbH & DGOF, Germany
Chair: Otto Hellwig, respondi AG & DGOF, Germany

The Innovation Research Game Changer: tuning research to Henkel’s agile fuzzy front end of innovation

Anita Peerdeman-Janssen1, Vera Diel2

1: InSites DE GmbH; 2: Henkel AG, Germany

The Online Overload: Predicting Consumer Choice in a Digital World

Julia Görnandt1, Sander Noorman1, Kris Compiet2

1: SKIM, Germany; 2: Vodafone Ziggo, The Netherlands

How to allocate resources best – case study of a nationwide newspaper

Annika Gröne1, Patricia Kehm1, Mario Lauer2

1: DCORE GmbH, Germany; 2: Süddeutsche Zeitung GmbH

A03: Recruitment of Respondents and Participants
Location: Room Z28
Chair: Jan Karem Höhne, University Mannheim, Germany

Using Cash Bonuses for Early Participation to Improve Postal Recruitment of a Probability-Based Online Panel

Barbara Felderer, Ulrich Krieger

SFB 884, University Mannheim

Text Message Invitations as a new way to conduct population wide online surveys? – Biases and Coverage Issues

Christoph Beuthner, Matthias Sand, Henning Silber

GESIS Leibniz Institute for the Social Sciences, Germany

Participant Recruitment Methods can Affect Research Outcomes: Personality Biases in Different Types of 'Online Sample'.

Tom Buchanan

University of Westminster, United Kingdom

A13: Data Quality in (Mobile)Web Surveys
Location: Room 154
Chair: Olga Maslovskaya, University of Southampton, United Kingdom

Out of sight, Out of mind? Survey Modes Effect in objective and subjective questions

Joachim Schork2, Cesare Antonio Fabio Riillo1, Johann Neumayr2

1: STATEC research, Luxembourg; 2: STATEC, Luxembourg

Attention checks in web surveys: The issue of false positives due to non-compliance

Henning Silber, Joss Roßmann, Tobias Gummer

GESIS - Leibniz Institut für Sozialwissenschaften, Germany

Effects of Survey Design and Smartphone Use on Response Quality: Evidence from a Web Survey Experiment

Joss Roßmann

GESIS Leibniz Institute for the Social Sciences, Germany

B03: Data from Video and Music Platforms
Location: Room 158
Chair: Simon Kühne, University Bielefeld, Germany

Why not to use popularity scores from platforms. The hidden biases of YouTube data

Merja Mahrt

Heinrich-Heine-Universität Düsseldorf, Germany

Rank eater versus Muggle: The impact of the two consumer orientations on the ranking in the digital music market

Junmo Song, Eehyun Kim

Yonsei University, Korea, Republic of (South Korea)

Methods and Tools for the Automatic Sampling and Analysis of YouTube Comments

M. Rohangis Mohseni1, Johannes Breuer2, Julian Kohne2

1: TU Ilmenau, Germany; 2: GESIS – Leibniz Institute for the Social Sciences, Germany

C03: Tracking Political Behaviour
Location: Room 149
Chair: Sebastian Stier, GESIS - Leibniz Institute for the Social Sciences, Germany

Predicting Political Behavior & Preferences Using Digital Trace Data

Ruben Bach1, Christoph Kern1, Ashley Amaya2, Florian Keusch1, Frauke Kreuter1, Jan Hecht3, Jonathan Heinemann4

1: University of Mannheim, Germany; 2: RTI International; 3: Sinus Institut; 4: respondi AG

The ideological dimension of vote choice response latency

Uwe Serdült1,3, Thomas Milic1,2, Salim Brüggemann1

1: Center for Democracy Studies Aarau (ZDA), Switzerland; 2: Department of Political Science, University of Zurich, Switzerland; 3: College of Information Science and Engineering, Ritsumeikan University, Japan

How Nudges Can (De)polarize America: A Field Experiment on the Effects of Online Media Exposure

Pablo Barberá1, Andrew Guess2, Simon Munzert3, JungHwan Yang4

1: Hertie School of Governance; 2: London School of Economics; 3: Princeteon University; 4: University of Illinois at Urbana-Champaign

D03: GOR Best Practice Award 2019 Competition II
Location: Room 248
Chair: Otto Hellwig, respondi AG & DGOF, Germany
Chair: Alexandra Wachenfeld-Schell, GIM Gesellschaft für Innovative Marktforschung mbH & DGOF, Germany

Impact of subscription and discount cards on mobility decision-making: the example of BahnCard in the NRW tariff

Andreas Krämer1, Till Ponath2, Hans Dethlefsen3

1: University of Applied Sciences Europe, Germany; 2: Kompetenzcenter Marketing NRW; 3: DB Fernverkehr AG

Automation of the Real Voice of the Customer. Use of massive audio and video interaction in online interviews

Holger Lütters1, Malte Friedrich-Freksa2, Dmitrij Feller3, Marc Egger4, Mark Wolff2

1: HTW Berlin, Germany; 2: GapFish GmbH, Germany; 3: pangea labs GmbH, Germany; 4: Insius UG, Germany

Revolution of the VW customer journey

Nina Bethmann1, Artur Kryzan2

1: InSites Consulting, Germany; 2: Volkswagen Poland

DGOF-Mitglieder-Workshop: Repräsentativität in der Online-Forschung - wie kann das gelingen?
Location: Room 147
Chair: Alexandra Wachenfeld-Schell, GIM Gesellschaft für Innovative Marktforschung mbH & DGOF, Germany
Chair: Holger Geißler, DCORE GmbH & Datalion GmbH, Germany

Dieser Workshop ist nur für DGOF-Mitglieder!
Für das leibliche Wohl sorgt respondi.
Lunch Break
E: Spotlight Global Research Quality Standard ISO 20252
Location: Room 69

This talk ends at 3pm

Why do so many companies and institutions fail despite a working business model?

Olaf Hofmann

SKOPOS, Germany

F 1: Poster Session (Part I)
Location: Gallery

Finding the trolls lurking beneath the news. A two-step approach to identify perceived propaganda through machine learning.

Vlad Achimescu

University of Mannheim, Germany

Do We Blame it for Its Gender? How Specific Gender Cues Affect the Evaluation of Virtual Online Assistants

Carolin Straßmann, Annika Arndt, Anna Dahm, Dennis Nissen, Björn Zwickler, Bijko Regy, Melissa Güven, Simon Schulz, Sabrina Eimler

Hochschule Ruhr West, Germany

Teaching Practical Tasks with Virtual Reality and Augmented Reality: An Experimental Study Comparing Learning Outcomes

Alexander Arntz, Sabrina Eimler, Uwe Handmann

Hochschule Ruhr West, Germany

Web Survey on e-grocery consumers’ attitudes- An efficient design experiment that mixes stated preference and rating conjoint tasks.

Orlando Marco Belcore1, Luigi Dell'Olio2, Massimo Di Gangi1

1: Università degli Studi di Messina, Italy; 2: Universidad de Cantabria, Santander, Spain

When Gender-Bias Meets Fake-News - Results of Two Experimental Online-Studies

Sarah Bludau1, Gabriel Brandenberg2, Lukas Erle2, Sabrina Eimler2

1: University of Duisburg-Essen, Germany; 2: University of Applied Science Ruhr West, Germany

Making Online Research Findable, Accessible, Interoperable and Reusable (FAIR)

Ines Drefs

GO FAIR International Support & Coordination Office, Germany

Fightclub - Market research vs. UX research

Lisa Dust1, Christian Graf2

1: Facts and Stories GmbH, Germany; 2: UXessible GbR, Germany

Survey Attitude Scale (SAS): Are Measurements Comparable Among Different Samples of Students from German Higher Education Institutions?

Isabelle Fiedler, Ulrike Schwabe, Swetlana Sudheimer, Nadin Kastirke, Gritt Fehring

Deutsches Zentrum für Hochschul- und Wissenschaftsforschung (DZHW), Germany

Embedding the first question in the e-mail invitation: the effect on web survey response

Marco Fornea1, Chiara Respi2, Beatrice Bartoli1, Manuela Ravagnan1

1: Demetra srl, Italy; 2: University of Milano-Bicocca, Italy

F 2: Poster Session (Part II)
Location: Gallery

Selection Bias and Representativeness of Survey Samples: the Effectiveness of Mixing Modes and Sampling Frames

Beatrice Bartoli1, Chiara Respi2, Marco Fornea1, Manuela Ravagnan1

1: Demetra, Italy; 2: University of Milano-Bicocca, Italy

“Ok google” - The role of digital Voice Assistants in the lifeworlds of users - An empirical study on relationship types between Voice Assistants and users

Anna Kaiser2, Ivonne Preusser1, Janine Bunzeck1

1: TH Koeln, Germany; 2: Skopos Connect, Germany

What Predicts the Validity of Self-Reported Paradata? Results from the German HISBUS Online Access Panel

Nadin Kastirke, Swetlana Sudheimer, Gritt Fehring, Ulrike Schwabe

German Centre for Higher Education Research and Science Studies (DZHW), Germany

Working towards understanding and enhancing Enterprise Social Network use

Lena S. Kegel1, Martin Salaschek2, Meinald T. Thielsch1

1: Westfälische Wilhelms-Universität Münster, Germany; 2: Federal Centre for Health Education (BZgA), Germany

Developing Podcasts that Inspire Listeners and Facilitate Learning

Lars König

University of Münster, Germany

„Eggs“-plaining Differences in Market Share and Optimal Pricing – a Comparison of Online Methods

Carina Krämer, Daniel Althaus, Kolja Turkiewicz, Luise Neumann


The impact of a mobile option in a migration survey on sample composition and data quality. Results from a multilingual feasibility study.

Ilter Öztürk, Johannes Lemcke, Marie-Luise Zeisler, Patrick Schmich, Claudia Santos-Hövener

Robert Koch Institut, Germany

Using kinship big network data to overcome mistrust in recruiting the hard-to-reach populations: the case of Formosan endangered language survey

Ji-Ping Lin

Academia Sinica, Taiwan

Linguistic Properties of Echo Chambers and Hate Groups on Reddit

Robert Luzsa, Susanne Mayr

Universität Passau, Germany

F 3: Poster Session (Part III)
Location: Gallery

Style for Success? A Study on the Impact of Avatars’ Styling on Perceived Competence and Warmth.

Katja Markewitz, Patricia Glinski, Marius Herold, Carolin Straßmann, Annika Arndt, Sabrina Eimler

Hochschule Ruhr West, Germany

Fake News: On the Influence of Warnings and Personality

Tanja Messingschlager, Fabian Prietzel, Stefan Krause, Julia Winkler, Markus Appel

University of Würzburg, Germany

Looking back. Moving forward. 20 years of GOR.

Marie-Luise Nau, Florian Tress

Norstat Group, Germany

Respondents behavior in web surveys: Comparing positioning effects of a scale on impulsive behavior

Cornelia E. Neuert

GESIS-Leibniz Institute for the Social Sciences, Germany

Fit for Industry 4.0? – Results of an Empirical Study

Swetlana Franken, Lotte Prädikow, Miriam Vandieken, Malte Wattenberg

Bielefeld University of Applied Sciences, Germany

How to catch an online survey cheater

Manuela Ravagnan, Marco Fornea

Demetra s.r.l., Italy

How Much Text Is Too Much? Assessing Respondent Attention to Instruction Texts Depending on Text Length

Tobias Rettig

University of Mannheim, Germany

PC versus mobile survey modes: are people's life evaluations comparable?

Francesco Sarracino1, Cesare Antonio Fabio Riillo2, Malgorzata Mikucka3

1: STATEC research, Luxembourg; 2: STATEC research, Luxembourg; 3: MZES, Mannheim University (Germany),

F 4: Poster Session (Part IV)
Location: Gallery

Optimizing Response Rates in Web Surveys of Establishments: The Effects of Contact Mode

Joseph Sakshaug1,2, Basha Vicari1, Mick Couper3

1: Institute for Employment Research; 2: University of Mannheim; 3: University of Michigan

Brand Relationship Quality on YouTube: The emergence and impact of strong between recipient and creator relationships

Lucas Scheller

Trimexa GmbH, Germany

SurveyMaps: A sensor-based supplement to GPS in mobile web surveys

Stephan Schlosser1, Jan Karem Höhne2, Daniel Qureshi3

1: University of Göttingen, Germany; 2: University of Mannheim, Germany; 3: University of Frankfurt, Germany

Integrating web tracking and surveys to investigate selective exposure in news consumption

Sebastian Stier, Johannes Breuer, Pascal Siegers, Tobias Gummer, Arnim Bleier

GESIS - Leibniz Institute for the Social Sciences, Germany

Benchmarks for E-Health Evaluations

Meinald T. Thielsch1, David M. Kahre1, Carolin Thielsch1, Gerrit Hirschfeld2

1: University of Münster, Germany; 2: Bielefeld University of Applied Sciences, Germany

Online recruiting methods from the perspective of job candidates

Dilara Erdal, Meinald T. Thielsch

University of Münster, Germany

The Relevance of IT-Competencies in a Digitalized Work Environment

Carina Groth, Malte Wattenberg, Miriam Vandieken

Bielefeld University of Applied Sciences, Germany

A selection bias of Facebook respondents, which need to be taken into account

Daniela Wetzelhütter1, Dimitri Prandner2, Sebastian Martin1

1: University of Applied Sciences, Upper Austria; 2: Johannes Kepler University, Linz

A05: Mixing the Modes
Location: Room Z28
Chair: Ines Schaurer, GESIS Leibniz Institute for the Social Sciences, Germany

Online, Face-to-Face or Mixed-Mode? Findings from a Methodological Experiment in the GGP Context

Almut Schumann1, Detlev Lück1, Robert Naderi1, Martin Bujard1, Norbert Schneider1, Susana Cabaço2, Tom Emery2, Peter Lugtig3, Vera Toepoel3

1: Federal Institute of Population Reserach (BiB), Germany; 2: Netherlands Interdisciplinary Demographic Institute (NIDI), Netherlands; 3: Utrecht University, Netherlands

Design and Implementation of a Mixed Mode Time Use Diary in the Age 14 Survey of the Millennium Cohort Study

Emily Gilbert, Lisa Calderwood

University College London, United Kingdom

Understanding mode switching and non-response patterns

Alexandru Cernat

University of Manchester, United Kingdom

A15: Online Survey Experiments
Location: Room 154
Chair: Diana Steger, Universität Ulm, Germany

On the Transportability of Experimental Results

Felix Bader

University of Mannheim, Germany

Price setting in a VUCA world: a simple approach to re-interprete the van-Westendorp-approach (PSM)

Andreas Krämer

University of Applied Sciences Europe, Germany

B05: Images and Virtual Reality in Market Research
Location: Room 158
Chair: Ruben Bach, University of Mannheim, Germany

If I can virtually touch it, I’ll buy it? Analysing the influence of (non) interactive product presentations in the online-grocery sector

Melanie Bender, Christian Bosau

Rheinische Fachhochschule Köln, Germany

Mobile Detection of Visual Brand Touchpoints

René Schallner, Carolin Kaiser

NIM, Germany

Revealing consumer-brand-interactions from social media pictures - a case study from the fast-moving consumer goods industry

Carolin Kaiser, René Schallner, Vladimir Manewitsch

NIM, Germany

C05: GOR Thesis Award 2019 Competition: Bachelor/Master
Location: Room 149
Chair: Meinald Thielsch, University of Münster & DGOF, Germany

Interactions on Twitter conducted at a cMOOC – Results of a mixed-methods study

Jasmin Lehmann

Technische Universität Ilmenau, Germany

Can these stars lie? Online reviews as a basis for measuring customer satisfaction

Nadja Sigle

Hochschule für Technik Stuttgart, Germany

Comparing the Portrayal of German Politicians in Bing News and Google News Search Results

Marius Becker

Technische Universität Ilmenau, Germany

D05: Stichprobenqualität und Repräsentativität in der Online-Forschung
Location: Room 248
Chair: Bernad Batinic, JKU Linz, Austria
Chair: Horst Müller-Peters,, Germany

Warum gute Online-Forschung nur mit guten Stichproben möglich ist

Thorsten Thierhoff

forsa GmbH, Germany

Gut gewichtet ist repräsentativ genug? – Ergebnisse einer Eigenstudie zur schwedischen Parlamentswahl 2018

Florian Tress

Norstat Group, Germany

MRP und Variablenselektion in einer Echtzeit-Anwendung - Eine Fallstudie

Janina Mütze, Tobias Wolfram

Civey GmbH, Germany

A06: Push-to-web and Recruitment
Location: Room Z28
Chair: Jessica Daikeler, GESIS - Leibniz-Institute for the Social Sciences, Germany

Web-push experiment in a mixed-mode probability-based panel survey

David Bretschi, Ines Schaurer

GESIS – Leibniz-Institute for the Social Sciences, Germany

Push-to-web recruitment of a probability-based online panel: Experimental evidence

Ulrich Krieger1, Annelies Blom1,2, Carina Cornesse1, Barbara Felderer1, Marina Fikel1

1: SFB 884, University Mannheim; 2: Department of Political Science, University of Mannheim

Timing your web survey: Effects of variations in time of contact, respondent’s completion behaviour and data quality outcomes in a course evaluation setting

Ellen Laupper, Lars Balzer

Swiss Federal Institute for Vocational Education and Training SFIVET, Switzerland

A16: Activities in Online Communities
Location: Room 154
Chair: Hannah Bucher, GESIS, Germany

FemalePathways to Online Pornography – Less Addiction – more Play

Armin Klaps, Lukas Kloss, Jan Aden, Anastasiya Bunina, Zuzana Kovacovsky, Reinhard Ohnutek, Birgit Ursula Stetina

Sigmund Freud Private University, Austria

Branching Out the Babytree: The Effects of Dual Peer Group Membership on Social Support During Pregnancy in Online Communities

Lingqing Jiang2, Zhen Zhu1

1: University of Greenwich, United Kingdom; 2: University of Essex, United Kingdom

B06: Social Media and Online Communities
Location: Room 158
Chair: René Schallner, NIM, Germany

Optimized Strategies for Enhancing the Territorial Coverage in Twitter Data Collection

Stephan Schlosser1, Michela Cameletti2, Daniele Toninelli2

1: University of Göttingen, Germany; 2: University of Bergamo, Italy

Exploring Instagram Data: What’s in Instagram for Market Research and Social Sciences?

Yannick Rieder1, Simon Kühne2, Daniel Jörgens3

1: Janssen-Cilag GmbH, Germany; 2: Universität Bielefeld, Germany; 3: KTH Royal Institute of Technology, Sweden

The keyboard is the key—Language cues in online dating

Dorothea C. Adler1, Maximilian T. P. Freiherr von Andrian-Werburg1, Frank Schwab1, Sascha Schwarz2, Benjamin P. Lange1

1: Julius-Maximilians-Universität Würzburg, Germany; 2: Bergische Universität Wuppertal

C06: Communication on Social Media
Location: Room 149
Chair: Simon Munzert, Hertie School of Governance, Germany

Finnish CEOs in Twitter: Online communication strategies of CEOs with a successful Twitter presence

Laura Liisa Helena Paatelainen1, Pekka Isotalus1, Sanna Ala-Kortesmaa1, Johanna Kujala1, Jari Jussila2

1: Tampere University, Finland; 2: Häme University of Applied Sciences, Finland

Insights from mapping the Twitter network of the German Bundestag

Harald Meier, Arber Ceni

Social Media Research Foundation, USA/Germany/Albania

Spreading disinformation on Facebook: Do message source or recipient characteristics affect the propagation of ‘fake news’?

Tom Buchanan1, Vladlena Benson2

1: University of Westminster, United Kingdom; 2: University of West London, United Kingdom

D06: Data Visualization – From Relevant Insights to Meaningful Stories
Location: Room 248
Chair: Florian Tress, Norstat Group, Germany
Chair: Oliver Tabino, Q Agentur für Forschung GmbH, Germany

Shiny for interactive data visualization: a case study

Paul Simmering

Q | Agentur für Forschung GmbH, Germany

Donald Says – Visualizing the impact of Donald Trump‘s statements and actions on the news

Marcel Gemander

Bielefeld University, Germany

Visualisation of Data – Then and Now

Nina Corradini, Paolo Guadagni

The Visual Agency, Italy

D16: 4-to-the-floor: Text Analytics
Location: Room 248
Chair: Holger Lütters, HTW Berlin, Germany
Chair: Cathleen M. Stuetzer, TU Dresden & DGOF, Germany
8:00 GOR 19 Party

Location: Zum Scheuen Reh, Hans-Böckler-Platz 2, 50672 Cologne

The GOR Best Practice Award 2019 will be awarded at the party!

You need a ticket for the party. Drinks and streetfood included. Party tickets are included in conference tickets for all days and Thursday day tickets! No tickets at the door.