The Future of Consumer Insight in the Digital Era

Stefan Oglesby

data IQ AG, Switzerland

Adapting surveys to the modern world: comparing a researchmessenger design to a regular responsive design for online surveys

Vera Toepoel, Peter Lugtig, Marieke Haan, Bella Struminskaya, Anne Elevelt

Utrecht University, Netherlands, The

Voice Recording in Mobile Web Surveys - Evidence From an Experiment on Open-Ended Responses to the "Final Comment"

Konstantin Leonardo Gavras

University of Mannheim, Germany

How well is remote webcam eye tracking working? - An empirical validation of Sticky and Eyes Decide against Tobii

Michael Wörmann

Facit Digital GmbH, Germany

In search of inspiration – Exploring the product category

Sophie Vogt

KERNWERT GmbH, Germany

Believing in social proof or personal experience? - Contrasting and comparing the effect of different kinds of eWOM in online shops

Christian Bosau, Levi Meyer

Rheinische Fachhochschule Köln, Germany

Recreational gaming – dependence and social problems as outdated concepts in a new world of gaming?

Birgit Ursula Stetina, Jan Aden, Anastasiya Bunina, Carolin Griehsler, Zuzana Kovacovsky, Reinhard Ohnutek, Armin Klaps

Sigmund Freud University, Austria

Towards the Human-Machine-Symbiosis: Artificial Intelligence as a Support for Natural Language Clustering

Marc Egger, André Lang

Insius, Germany

Impact evaluation by using text mining and sentiment analysis

Cathleen M. Stuetzer, Marcel Jablonka, Stephanie Gaaw

TU Dresden, Germany

What to expect from open-ends?

Eva Wittmann, Sara Wilkinson, Cecile Carre

Ipsos

Integrating Artificial intelligence (AI) and the Human Crowd to Tackle 'Fake News': A Design Proposal

Claudia Loebbecke¹, Tim Schumacher²

1: University of Cologne, Dept. of Media and Technology Mgmt., Cologne, Germany; 2: EYEO GmbH, Cologne, Germany

Fact or Fake? A mediapsychological perspective on children judging credibility of news

Astrid Carolus, Münch Catharina, Sammueller Raphaela, Schwing Michelle

Universität Würzburg, Germany

Fake it till they take it? Pseudo user effects and pseudo user literacy

Niels Göran Mede

Universität Zürich

The Innovation Research Game Changer: tuning research to Henkel’s agile fuzzy front end of innovation

Anita Peerdeman-Janssen¹, Vera Diel²

1: InSites DE GmbH; 2: Henkel AG, Germany

The Online Overload: Predicting Consumer Choice in a Digital World

Julia Görnandt¹, Sander Noorman¹, Kris Compiet²

1: SKIM, Germany; 2: Vodafone Ziggo, The Netherlands

How to allocate resources best – case study of a nationwide newspaper

Annika Gröne¹, Patricia Kehm¹, Mario Lauer²

1: DCORE GmbH, Germany; 2: Süddeutsche Zeitung GmbH

Using Cash Bonuses for Early Participation to Improve Postal Recruitment of a Probability-Based Online Panel

Barbara Felderer, Ulrich Krieger

SFB 884, University Mannheim

Text Message Invitations as a new way to conduct population wide online surveys? – Biases and Coverage Issues

Christoph Beuthner, Matthias Sand, Henning Silber

GESIS Leibniz Institute for the Social Sciences, Germany

Participant Recruitment Methods can Affect Research Outcomes: Personality Biases in Different Types of 'Online Sample'.

Tom Buchanan

University of Westminster, United Kingdom

Out of sight, Out of mind? Survey Modes Effect in objective and subjective questions

Joachim Schork², Cesare Antonio Fabio Riillo¹, Johann Neumayr²

1: STATEC research, Luxembourg; 2: STATEC, Luxembourg

Attention checks in web surveys: The issue of false positives due to non-compliance

Henning Silber, Joss Roßmann, Tobias Gummer

GESIS - Leibniz Institut für Sozialwissenschaften, Germany

Effects of Survey Design and Smartphone Use on Response Quality: Evidence from a Web Survey Experiment

Joss Roßmann

GESIS Leibniz Institute for the Social Sciences, Germany

Why not to use popularity scores from platforms. The hidden biases of YouTube data

Merja Mahrt

Heinrich-Heine-Universität Düsseldorf, Germany

Rank eater versus Muggle: The impact of the two consumer orientations on the ranking in the digital music market

Junmo Song, Eehyun Kim

Yonsei University, Korea, Republic of (South Korea)

Methods and Tools for the Automatic Sampling and Analysis of YouTube Comments

M. Rohangis Mohseni¹, Johannes Breuer², Julian Kohne²

1: TU Ilmenau, Germany; 2: GESIS – Leibniz Institute for the Social Sciences, Germany

Predicting Political Behavior & Preferences Using Digital Trace Data

Ruben Bach¹, Christoph Kern¹, Ashley Amaya², Florian Keusch¹, Frauke Kreuter¹, Jan Hecht³, Jonathan Heinemann⁴

1: University of Mannheim, Germany; 2: RTI International; 3: Sinus Institut; 4: respondi AG

The ideological dimension of vote choice response latency

Uwe Serdült^1,3, Thomas Milic^1,2, Salim Brüggemann¹

1: Center for Democracy Studies Aarau (ZDA), Switzerland; 2: Department of Political Science, University of Zurich, Switzerland; 3: College of Information Science and Engineering, Ritsumeikan University, Japan

How Nudges Can (De)polarize America: A Field Experiment on the Effects of Online Media Exposure

Pablo Barberá¹, Andrew Guess², Simon Munzert³, JungHwan Yang⁴

1: Hertie School of Governance; 2: London School of Economics; 3: Princeteon University; 4: University of Illinois at Urbana-Champaign

Impact of subscription and discount cards on mobility decision-making: the example of BahnCard in the NRW tariff

Andreas Krämer¹, Till Ponath², Hans Dethlefsen³

1: University of Applied Sciences Europe, Germany; 2: Kompetenzcenter Marketing NRW; 3: DB Fernverkehr AG

Automation of the Real Voice of the Customer. Use of massive audio and video interaction in online interviews

Holger Lütters¹, Malte Friedrich-Freksa², Dmitrij Feller³, Marc Egger⁴, Mark Wolff²

1: HTW Berlin, Germany; 2: GapFish GmbH, Germany; 3: pangea labs GmbH, Germany; 4: Insius UG, Germany

Revolution of the VW customer journey

Nina Bethmann¹, Artur Kryzan²

1: InSites Consulting, Germany; 2: Volkswagen Poland

Why do so many companies and institutions fail despite a working business model?

Olaf Hofmann

SKOPOS, Germany

Finding the trolls lurking beneath the news. A two-step approach to identify perceived propaganda through machine learning.

Vlad Achimescu

University of Mannheim, Germany

Do We Blame it for Its Gender? How Specific Gender Cues Affect the Evaluation of Virtual Online Assistants

Carolin Straßmann, Annika Arndt, Anna Dahm, Dennis Nissen, Björn Zwickler, Bijko Regy, Melissa Güven, Simon Schulz, Sabrina Eimler

Hochschule Ruhr West, Germany

Teaching Practical Tasks with Virtual Reality and Augmented Reality: An Experimental Study Comparing Learning Outcomes

Alexander Arntz, Sabrina Eimler, Uwe Handmann

Hochschule Ruhr West, Germany

Web Survey on e-grocery consumers’ attitudes- An efficient design experiment that mixes stated preference and rating conjoint tasks.

Orlando Marco Belcore¹, Luigi Dell'Olio², Massimo Di Gangi¹

1: Università degli Studi di Messina, Italy; 2: Universidad de Cantabria, Santander, Spain

When Gender-Bias Meets Fake-News - Results of Two Experimental Online-Studies

Sarah Bludau¹, Gabriel Brandenberg², Lukas Erle², Sabrina Eimler²

1: University of Duisburg-Essen, Germany; 2: University of Applied Science Ruhr West, Germany

Making Online Research Findable, Accessible, Interoperable and Reusable (FAIR)

Ines Drefs

GO FAIR International Support & Coordination Office, Germany

Fightclub - Market research vs. UX research

Lisa Dust¹, Christian Graf²

1: Facts and Stories GmbH, Germany; 2: UXessible GbR, Germany

Survey Attitude Scale (SAS): Are Measurements Comparable Among Different Samples of Students from German Higher Education Institutions?

Isabelle Fiedler, Ulrike Schwabe, Swetlana Sudheimer, Nadin Kastirke, Gritt Fehring

Deutsches Zentrum für Hochschul- und Wissenschaftsforschung (DZHW), Germany

Embedding the first question in the e-mail invitation: the effect on web survey response

Marco Fornea¹, Chiara Respi², Beatrice Bartoli¹, Manuela Ravagnan¹

1: Demetra Opinioni.net srl, Italy; 2: University of Milano-Bicocca, Italy

Selection Bias and Representativeness of Survey Samples: the Effectiveness of Mixing Modes and Sampling Frames

Beatrice Bartoli¹, Chiara Respi², Marco Fornea¹, Manuela Ravagnan¹

1: Demetra Opinioni.net, Italy; 2: University of Milano-Bicocca, Italy

“Ok google” - The role of digital Voice Assistants in the lifeworlds of users - An empirical study on relationship types between Voice Assistants and users

Anna Kaiser², Ivonne Preusser¹, Janine Bunzeck¹

1: TH Koeln, Germany; 2: Skopos Connect, Germany

What Predicts the Validity of Self-Reported Paradata? Results from the German HISBUS Online Access Panel

Nadin Kastirke, Swetlana Sudheimer, Gritt Fehring, Ulrike Schwabe

German Centre for Higher Education Research and Science Studies (DZHW), Germany

Working towards understanding and enhancing Enterprise Social Network use

Lena S. Kegel¹, Martin Salaschek², Meinald T. Thielsch¹

1: Westfälische Wilhelms-Universität Münster, Germany; 2: Federal Centre for Health Education (BZgA), Germany

Developing Podcasts that Inspire Listeners and Facilitate Learning

Lars König

University of Münster, Germany

„Eggs“-plaining Differences in Market Share and Optimal Pricing – a Comparison of Online Methods

Carina Krämer, Daniel Althaus, Kolja Turkiewicz, Luise Neumann

SPLENDID RESEARCH GmbH, Germany

The impact of a mobile option in a migration survey on sample composition and data quality. Results from a multilingual feasibility study.

Ilter Öztürk, Johannes Lemcke, Marie-Luise Zeisler, Patrick Schmich, Claudia Santos-Hövener

Robert Koch Institut, Germany

Using kinship big network data to overcome mistrust in recruiting the hard-to-reach populations: the case of Formosan endangered language survey

Ji-Ping Lin

Academia Sinica, Taiwan

Linguistic Properties of Echo Chambers and Hate Groups on Reddit

Robert Luzsa, Susanne Mayr

Universität Passau, Germany

Style for Success? A Study on the Impact of Avatars’ Styling on Perceived Competence and Warmth.

Katja Markewitz, Patricia Glinski, Marius Herold, Carolin Straßmann, Annika Arndt, Sabrina Eimler

Hochschule Ruhr West, Germany

Fake News: On the Influence of Warnings and Personality

Tanja Messingschlager, Fabian Prietzel, Stefan Krause, Julia Winkler, Markus Appel

University of Würzburg, Germany

Looking back. Moving forward. 20 years of GOR.

Marie-Luise Nau, Florian Tress

Norstat Group, Germany

Respondents behavior in web surveys: Comparing positioning effects of a scale on impulsive behavior

Cornelia E. Neuert

GESIS-Leibniz Institute for the Social Sciences, Germany

Fit for Industry 4.0? – Results of an Empirical Study

Swetlana Franken, Lotte Prädikow, Miriam Vandieken, Malte Wattenberg

Bielefeld University of Applied Sciences, Germany

How to catch an online survey cheater

Manuela Ravagnan, Marco Fornea

Demetra opinioni.net s.r.l., Italy

How Much Text Is Too Much? Assessing Respondent Attention to Instruction Texts Depending on Text Length

Tobias Rettig

University of Mannheim, Germany

PC versus mobile survey modes: are people's life evaluations comparable?

Francesco Sarracino¹, Cesare Antonio Fabio Riillo², Malgorzata Mikucka³

1: STATEC research, Luxembourg; 2: STATEC research, Luxembourg; 3: MZES, Mannheim University (Germany),

Optimizing Response Rates in Web Surveys of Establishments: The Effects of Contact Mode

Joseph Sakshaug^1,2, Basha Vicari¹, Mick Couper³

1: Institute for Employment Research; 2: University of Mannheim; 3: University of Michigan

Brand Relationship Quality on YouTube: The emergence and impact of strong between recipient and creator relationships

Lucas Scheller

Trimexa GmbH, Germany

SurveyMaps: A sensor-based supplement to GPS in mobile web surveys

Stephan Schlosser¹, Jan Karem Höhne², Daniel Qureshi³

1: University of Göttingen, Germany; 2: University of Mannheim, Germany; 3: University of Frankfurt, Germany

Integrating web tracking and surveys to investigate selective exposure in news consumption

Sebastian Stier, Johannes Breuer, Pascal Siegers, Tobias Gummer, Arnim Bleier

GESIS - Leibniz Institute for the Social Sciences, Germany

Benchmarks for E-Health Evaluations

Meinald T. Thielsch¹, David M. Kahre¹, Carolin Thielsch¹, Gerrit Hirschfeld²

1: University of Münster, Germany; 2: Bielefeld University of Applied Sciences, Germany

Online recruiting methods from the perspective of job candidates

Dilara Erdal, Meinald T. Thielsch

University of Münster, Germany

The Relevance of IT-Competencies in a Digitalized Work Environment

Carina Groth, Malte Wattenberg, Miriam Vandieken

Bielefeld University of Applied Sciences, Germany

A selection bias of Facebook respondents, which need to be taken into account

Daniela Wetzelhütter¹, Dimitri Prandner², Sebastian Martin¹

1: University of Applied Sciences, Upper Austria; 2: Johannes Kepler University, Linz

Online, Face-to-Face or Mixed-Mode? Findings from a Methodological Experiment in the GGP Context

Almut Schumann¹, Detlev Lück¹, Robert Naderi¹, Martin Bujard¹, Norbert Schneider¹, Susana Cabaço², Tom Emery², Peter Lugtig³, Vera Toepoel³

1: Federal Institute of Population Reserach (BiB), Germany; 2: Netherlands Interdisciplinary Demographic Institute (NIDI), Netherlands; 3: Utrecht University, Netherlands

Design and Implementation of a Mixed Mode Time Use Diary in the Age 14 Survey of the Millennium Cohort Study

Emily Gilbert, Lisa Calderwood

University College London, United Kingdom

Understanding mode switching and non-response patterns

Alexandru Cernat

University of Manchester, United Kingdom

On the Transportability of Experimental Results

Felix Bader

University of Mannheim, Germany

Price setting in a VUCA world: a simple approach to re-interprete the van-Westendorp-approach (PSM)

Andreas Krämer

University of Applied Sciences Europe, Germany

If I can virtually touch it, I’ll buy it? Analysing the influence of (non) interactive product presentations in the online-grocery sector

Melanie Bender, Christian Bosau

Rheinische Fachhochschule Köln, Germany

Mobile Detection of Visual Brand Touchpoints

René Schallner, Carolin Kaiser

NIM, Germany

Revealing consumer-brand-interactions from social media pictures - a case study from the fast-moving consumer goods industry

Carolin Kaiser, René Schallner, Vladimir Manewitsch

NIM, Germany

Interactions on Twitter conducted at a cMOOC – Results of a mixed-methods study

Jasmin Lehmann

Technische Universität Ilmenau, Germany

Can these stars lie? Online reviews as a basis for measuring customer satisfaction

Nadja Sigle

Hochschule für Technik Stuttgart, Germany

Comparing the Portrayal of German Politicians in Bing News and Google News Search Results

Marius Becker

Technische Universität Ilmenau, Germany

Warum gute Online-Forschung nur mit guten Stichproben möglich ist

Thorsten Thierhoff

forsa GmbH, Germany

Gut gewichtet ist repräsentativ genug? – Ergebnisse einer Eigenstudie zur schwedischen Parlamentswahl 2018

Florian Tress

Norstat Group, Germany

MRP und Variablenselektion in einer Echtzeit-Anwendung - Eine Fallstudie

Janina Mütze, Tobias Wolfram

Civey GmbH, Germany

Web-push experiment in a mixed-mode probability-based panel survey

David Bretschi, Ines Schaurer

GESIS – Leibniz-Institute for the Social Sciences, Germany

Push-to-web recruitment of a probability-based online panel: Experimental evidence

Ulrich Krieger¹, Annelies Blom^1,2, Carina Cornesse¹, Barbara Felderer¹, Marina Fikel¹

1: SFB 884, University Mannheim; 2: Department of Political Science, University of Mannheim

Timing your web survey: Effects of variations in time of contact, respondent’s completion behaviour and data quality outcomes in a course evaluation setting

Ellen Laupper, Lars Balzer

Swiss Federal Institute for Vocational Education and Training SFIVET, Switzerland

FemalePathways to Online Pornography – Less Addiction – more Play

Armin Klaps, Lukas Kloss, Jan Aden, Anastasiya Bunina, Zuzana Kovacovsky, Reinhard Ohnutek, Birgit Ursula Stetina

Sigmund Freud Private University, Austria

Branching Out the Babytree: The Effects of Dual Peer Group Membership on Social Support During Pregnancy in Online Communities

Lingqing Jiang², Zhen Zhu¹

1: University of Greenwich, United Kingdom; 2: University of Essex, United Kingdom

Optimized Strategies for Enhancing the Territorial Coverage in Twitter Data Collection

Stephan Schlosser¹, Michela Cameletti², Daniele Toninelli²

1: University of Göttingen, Germany; 2: University of Bergamo, Italy

Exploring Instagram Data: What’s in Instagram for Market Research and Social Sciences?

Yannick Rieder¹, Simon Kühne², Daniel Jörgens³

1: Janssen-Cilag GmbH, Germany; 2: Universität Bielefeld, Germany; 3: KTH Royal Institute of Technology, Sweden

The keyboard is the key—Language cues in online dating

Dorothea C. Adler¹, Maximilian T. P. Freiherr von Andrian-Werburg¹, Frank Schwab¹, Sascha Schwarz², Benjamin P. Lange¹

1: Julius-Maximilians-Universität Würzburg, Germany; 2: Bergische Universität Wuppertal

Finnish CEOs in Twitter: Online communication strategies of CEOs with a successful Twitter presence

Laura Liisa Helena Paatelainen¹, Pekka Isotalus¹, Sanna Ala-Kortesmaa¹, Johanna Kujala¹, Jari Jussila²

1: Tampere University, Finland; 2: Häme University of Applied Sciences, Finland

Insights from mapping the Twitter network of the German Bundestag

Harald Meier, Arber Ceni

Social Media Research Foundation, USA/Germany/Albania

Spreading disinformation on Facebook: Do message source or recipient characteristics affect the propagation of ‘fake news’?

Tom Buchanan¹, Vladlena Benson²

1: University of Westminster, United Kingdom; 2: University of West London, United Kingdom

Shiny for interactive data visualization: a case study

Paul Simmering

Q | Agentur für Forschung GmbH, Germany

Donald Says – Visualizing the impact of Donald Trump‘s statements and actions on the news

Marcel Gemander

Bielefeld University, Germany

Visualisation of Data – Then and Now

Nina Corradini, Paolo Guadagni

The Visual Agency, Italy