|
Session Overview |
|
| |
| 5:00 - 7:30 |
DGOF Members Meeting Location: Room 248 Chair: Otto Hellwig, respondi AG & DGOF, Germany The DGOF members meeting is in German. |
|
| |
| 9:00 | Track D: Applied Online Research (Angewandte Online-Forschung) Location: Room 248 In cooperation with marktforschung.de |
| 10:45 - 11:45 |
D02: GOR Best Practice Award 2019 Competition I Location: Room 248 Chair: Alexandra Wachenfeld-Schell, GIM Gesellschaft für Innovative Marktforschung mbH & DGOF, Germany Chair: Otto Hellwig, respondi AG & DGOF, Germany The Innovation Research Game Changer: tuning research to Henkel’s agile fuzzy front end of innovation 1: InSites DE GmbH; 2: Henkel AG, Germany The Online Overload: Predicting Consumer Choice in a Digital World 1: SKIM, Germany; 2: Vodafone Ziggo, The Netherlands How to allocate resources best – case study of a nationwide newspaper 1: DCORE GmbH, Germany; 2: Süddeutsche Zeitung GmbH |
| 12:00 - 1:00 |
D03: GOR Best Practice Award 2019 Competition II Location: Room 248 Chair: Otto Hellwig, respondi AG & DGOF, Germany Chair: Alexandra Wachenfeld-Schell, GIM Gesellschaft für Innovative Marktforschung mbH & DGOF, Germany Impact of subscription and discount cards on mobility decision-making: the example of BahnCard in the NRW tariff 1: University of Applied Sciences Europe, Germany; 2: Kompetenzcenter Marketing NRW; 3: DB Fernverkehr AG Automation of the Real Voice of the Customer. Use of massive audio and video interaction in online interviews 1: HTW Berlin, Germany; 2: GapFish GmbH, Germany; 3: pangea labs GmbH, Germany; 4: Insius UG, Germany Revolution of the VW customer journey 1: InSites Consulting, Germany; 2: Volkswagen Poland |
| 3:45 - 4:45 |
D05: Stichprobenqualität und Repräsentativität in der Online-Forschung Location: Room 248 Chair: Bernad Batinic, JKU Linz, Austria Chair: Horst Müller-Peters, marktforschung.de, Germany Warum gute Online-Forschung nur mit guten Stichproben möglich ist forsa GmbH, Germany Gut gewichtet ist repräsentativ genug? – Ergebnisse einer Eigenstudie zur schwedischen Parlamentswahl 2018 Norstat Group, Germany MRP und Variablenselektion in einer Echtzeit-Anwendung - Eine Fallstudie Civey GmbH, Germany |
| 5:00 - 6:00 |
D06: Data Visualization – From Relevant Insights to Meaningful Stories Location: Room 248 Chair: Florian Tress, Norstat Group, Germany Chair: Oliver Tabino, Q Agentur für Forschung GmbH, Germany Shiny for interactive data visualization: a case study Q | Agentur für Forschung GmbH, Germany Donald Says – Visualizing the impact of Donald Trump‘s statements and actions on the news Bielefeld University, Germany Visualisation of Data – Then and Now The Visual Agency, Italy |
| 6:00 - 7:00 |
D16: 4-to-the-floor: Text Analytics Location: Room 248 Chair: Holger Lütters, HTW Berlin, Germany Chair: Cathleen M. Stuetzer, TU Dresden & DGOF, Germany |
|
| |
| 9:00 | Track D: Applied Online Research (Angewandte Online-Forschung) Location: Room 248 In cooperation with marktforschung.de |
| 9:00 - 10:00 |
D07: Data Systems instead of Ad Hoc Research? Location: Room 248 Chair: Horst Müller-Peters, marktforschung.de, Germany Go beyond ad hoc research: Get inside the mind of consumers GfK, Germany Plan & Track: Using connected single source data for Campaign planning and performance tracking YouGov Deutschland GmbH, Germany Analyzing Budget Data with Market Research Tools: How Efficient Systems Can Provide More Insights 1: DCORE, Germany; 2: Datalion GmbH, Germany; 3: MSR Consulting Group GmbH, Germany |
| 12:00 - 1:00 |
D09: Digitalization in Qualitative Research: Opportunities, Limitations Location: Room 248 Chair: Edward Appleton, Happy Thinking People GmbH, Germany Using VR for Focus Groups: Risks and Rewards Ericsson ConsumerLab, Sweden Out With Words: Are Pictures the New Black? Happy Thinking People GmbH, Germany (Wo)man vs. Machine: If, how, and when to automate Qualitative Research SKIM, Germany |
| 2:15 - 3:15 |
D10: Data Science: Bringing Data to Life – Three Applicable and Inspiring Approaches Location: Room 248 Chair: Yannick Rieder, Janssen-Cilag GmbH, Germany Network Analysis – A Neglected, but Highly Predictive Source for Consumer Insight data IQ AG, Switzerland Deep Learning – Decision Making Made Easy? KTH Royal Institute of Technology, Sweden Do German job advertisements differentiate between men and women? How gender-specific language consolidates gender inequality. 100 Worte Sprachanalyse GmbH, Germany |
