| Paatelainen, Laura Liisa Helena | Tampere University, Finland | Finnish CEOs in Twitter: Online communication strategies of CEOs with a successful Twitter presence Presenter |
| Peerdeman-Janssen, Anita | InSites DE GmbH | The Innovation Research Game Changer: tuning research to Henkel’s agile fuzzy front end of innovation Presenter |
| Ponath, Till | Kompetenzcenter Marketing NRW | Impact of subscription and discount cards on mobility decision-making: the example of BahnCard in the NRW tariff |
| Prädikow, Lotte | Bielefeld University of Applied Sciences, Germany | Fit for Industry 4.0? – Results of an Empirical Study Presenter |
| Prandner, Dimitri | Johannes Kepler University, Linz | A selection bias of Facebook respondents, which need to be taken into account |
| Preusser, Ivonne | TH Koeln, Germany | “Ok google” - The role of digital Voice Assistants in the lifeworlds of users - An empirical study on relationship types between Voice Assistants and users |
| Prietzel, Fabian | University of Würzburg, Germany | Fake News: On the Influence of Warnings and Personality |
| Przepiorka, Wojtek | Utrecht University, Netherlands, The | The Reputation Effects in C2C Online Markets: A Meta-analysis |
