Duration of the workshop: 2.5 h
Target groups: data scientists and market researchers interested in browsing data and web behaviour and / or machine learning application to market research.
Is the workshop geared at an exclusively German or an international audience? International
Workshop language: English
Description of the content of the workshop:
The workshop will focus on two predictive tasks, particularly relevant to 1/ and 3/ above: prediction of website visits on the basis of sociodemographic and declarative internet usage data by means of nearest neighbour methods and prediction of news consumption with specific topics by means of generative models.
Goals of the workshop:
The goal is to promote the use of machine learning on passive data as a supplement to declarative data, by helping market researchers figure out what they can ask their data scientists, and by sharing with data scientists some ideas and methods to make the best out of this kind of data.
Necessary prior knowledge of participants:
The workshop will be aimed at diverse communities, from data scientists to market researchers and will not require any specific prior knowledge.
Literature that participants need to read prior to participation: None
Recommended additional literature:
Gleeson, J.P., Cellai, D. & alii “A Simple Generative Model of Collective Online Behavior”, Proceedings of the National Academy of Sciences, 111 (29), 10411-10415, 2014.
Van den Poel, D. & Buckinx, W. “Predicting online-purchasing behaviour”, European Journal of Operational Research, 166 (2), 2003.
Information about the instructor:
Denis Bonnay is in charge of data science at Respondi, where he is dedicated to developing research methodologies for the new kind of data market researchers have access to, in particular behavioural data. He is also a lecturer in Philosophy at Université Paris Ouest Nanterre, doing research on logic, philosophy of science and philosophy of statistics. Denis Bonnay was also a founder and director of data science at House of Common Knowledge. A former student at Ecole Normale Supérieure (Paris), he has a MSc in Logic & Foundations of Computer of Science (Université Paris VII) and a PhD in Philosophy of Science (University Paris I).
Maximum number of participants: No specific maximum
Will participants need to bring their own devices in order to be able to access the Internet? Will they need to bring anything else to the workshop? No