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Market Research Blends with AI and Analytics – “Market Research Digital Transformation”
The Black Puma Ai, Argentine Republic
Establishing a digital-connection with our customers on a superficial level is not hard. Chatbots have been around for years and however that’s not really a deep connection. Consumers in most industries expect significantly higher levels of personalisation of our products and services. But mass-personalisation requires companies to bring together and analyse huge volumes of data that the Market Research Industry is not used to analysing. So what’s going to be our role in this new world?
Client Business Intelligence (BI) and Advanced Analytics departments all around the world are trying to align and harmonise badly-structured data. And they are not calling market research traditional firms to do it. Are they using AI? Not yet, but will they?
What’s the state of the art of AI in other industries and how is that relevant to the world of MR? I invite you to brainstorm together.
Patricio Pagani is the founder of The Black Puma Ai, a company dedicated to blending the power of human and digital brains to augment organizational intelligence. Patricio is also a Digital Transformation catalyst that is helping large corporations embrace what the future holds for them. An Angel Investor in technology startups (mobility, IOT), Patricio has a portfolio of companies he's advising. Also, he is a Board director at Infotools, a leading provider of market research software tools & services. A sought-after keynote speaker at various marketing forums, you will find Patricio discussing what the future may hold for the Business Intelligence and Market Research industry. Patricio used to be the president of the New Zealand Market Research Society for several years and is currently the ESOMAR representative for Argentina.