GOR Impact & Innovation Award 2026

Present Your Most Impactful Market Research Case and Win the New GOR Impact & Innovation Award!

Dear agencies, start-ups and MR tool providers,
Following the successful first edition featuring six nominees in 2025, we are pleased to announce the GOR Impact & Innovation Award 2026.
We invite you to showcase your outstanding market research case, demonstrating excellence from initiation to implementation.

Call for Submission

• Your case should involve the application of innovative approaches including AI, data science, online-based surveys/interviews. It can be also a mix of traditional and innovative approaches.
• No requirement to involve clients! However, clients are more than welcome but can be anonymized for submission/contest!
• Nomination by a jury consisting of clients and market research experts from various industries.
• Live contest with all nominees at GOR 2026 in Cologne on February 26 (award ceremony on February 27 )
• Jury and audience determine the winner of the award.
• Abstract and presentation are required to be in English

Evaluation Criteria

• Objectives: Which business question the client wanted to be answered?
• Method & approaches: How were the insights gathered?
• Results: What are striking and impactful insights?
• Impact: How did the project move the needle for the client? What was done differently afterwards?

Benefits for Nominees

• Live competition at GOR amongst all nominees 20 min airtime in a full plenary
• Additional media coverage of all nominations in MR expert media and the chance to present at further events
• 50% discounted GOR ticket for one presenting nominee
• An email badge + trophy to present in your entrance hall
• Feedback and exchange with industry experts on your case during the conference

Important Dates

• Deadline for abstracts: 14 November 2025
• Announcement of nominees: 22 January 2026
• Live contest at GOR February 26, 2026

How to apply?

The Call will be published in early September and ConfTool will open for registration. Please note that you will need to register via ConfTool to submit a short outline or presentation of your outstanding market research. You will need to create a user account in ConfTool.

Once registered, you can submit your short case summary / project description. You may also upload additional documents to illustrate your approach.

If your abstract is not yet ready, simply email us at office@dgof.de to express your interest. We will follow up with you individually to ensure you don’t miss any deadlines or submission requirements.

If you encounter any issues with your application or for any questions, please contact our office for assistance: Tel.: +49(0)221-27 23 18-180 and E-Mail: office@dgof.de

You can download the call here.

Winner of Impact & Innovation Award 2025:

Aktion Mensch e.V. / Ipsos:
The Teilhabe-Community: An Infrastructure for Research Projects Involving Individuals with Disabilities.”