GOR 20: Keynote speakers from Buenos Aires and London

We are happy to announce the names of our GOR 20 keynote speakers:

Patricio Pagani is the founder of The Black Puma Ai, a company dedicated to blending the power of human and digital brains to augment organizational intelligence. Patricio is also a Digital Transformation catalyst that is helping large corporations embrace what the future holds for them. 

Listen to his keynote “Market Research Blends with AI and Analytics – “Market Research Digital Transformation” on Thursday, 12 March 2020.

Milena Tsvetkova is an Assistant Professor in the Department of Methodology at the London School of Economics and Political Science. Milena’s research interests lie in the fields of computational and experimental social science. In her research, she uses large-scale web-based social interaction experiments, network analysis of online data, and agent-based modeling to investigate fundamental social phenomena such as cooperation, social contagion, segregation, and inequality. 

Attend her keynote presentation “Studying Social Interactions and Groups Online” on Friday, 13 March 2020.

Find more information about the speakers and their keynote abstracts here.

 

 

 

Posted in GOR 20, News

GOR Best Practice Award 2020 Short List published

We have published the short list for the GOR Best Practice Award 2020 today.

The nominations:

  • “Chilling with VR – A Case Study with H/T/P, Electrolux and Vobling. How the interplay between classical qualitative and VR generated efficiencies and effectiveness” by Katrin Krüger (Happy Thinking People) and Jessica Adel (Electrolux AB Europe)
  • “Monetization of customer value in the rail business: Improving yield, revenues and customer relationship at the same time is possible – the case of WESTbahn in Austria” by Andreas Krämer (University of Applied Sciences Europe & exeo Strategic Consulting AG), Gerd Wilger (exeo Strategic Consulting AG) and Thomas Posch (WESTbahn Management GmbH)
  • “Appetite for Destruction: The Case of McDonald’s Evidence-based Menu Simplification” by Steffen Schmidt and Philipp Fessler (both LINK Institut) as well as Marius Truttmann and Severine Caspard (both McDonald’s Suisse)
  • “How to identify future trends in the automotive industry at an early stage of development by relying on access panel surveys?” by Patrick Schlickmann and Jim Walker (both SKOPOS GmbH & Co. KG) and Heiko Rother (Asahi Kasei Europe GmbH)
  • “Beyond the Real Voice of the Customer: Emotion measurement with Artificial Intelligence in advertising research” by Malte Friedrich-Freksa and Kim Rogers (both GapFish GmbH), Sandra Vitt (RTL Mediengruppe), Holger Lütters (HTW Berlin) as well as Dima Feller (Pangea Labs)
  • “Measuring the Incrementality of Marketing Online and Offline on Non-Experimental Data” by Daniel Althaus and Thies Jarms (both Neustar GmbH) and Ralf Schweitzer (Media-Saturn Marketing GmbH)
  • “How to better uncover emotions in early-stage innovation research” by Sebastian Wezel and Julia Görnandt (both SKIM Europe) as well as Sofia Jorman (Johnson & Johnson Global)
  • “Significant improvement of relevant KPIs with optimization of the programmatic modulation” by Silke Moser (GIM Gesellschaft für Innovative Marktforschung mbH) and Frank Goldberg (DMI Digital Media Institute GmbH)

The GOR Best Practice Award 2020 competition will take place on Thursday, 12 March 2020 at GOR 20 in Berlin. The winners will be announced at the GOR Party on 12 March 2020.

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Posted in GOR 20, News

PhD Workshop by DGPuK and DGOF: Submission deadline extended

DGOF extends the deadline for abstract submissions for the PhD Workshop by DGPuK and DGOF to Wednesday, 15  January 23.59 CET.

In order to support young scientists in the field of online research and digital communication, a doctoral workshop jointly organized by the German Society for Online Research (DGOF) and the Division “Digital Communication” of the German Communication Association (DGPuK) will take place at the HTW Berlin on 11 March 2020 as part of General Online Research 2020 (GOR 20).

Please find more details in the call for papers.

Posted in News

GOR Best Practice Award 2020: Submission deadline extended

DGOF extends the deadline for abstract submissions for the GOR Best Practice Award 2020 to Friday, 6 December 2019, 23.59 CET.

Submit your abstract here.

Please find more information on the tracks and submission procedure in the Call for Papers.

Posted in GOR 20, News

PhD Workshop by DGPuK and DGOF

In order to support young scientists in the field of online research and digital communication, a doctoral workshop jointly organized by the German Society for Online Research (DGOF) and the Division “Digital Communication” of the German Communication Association (DGPuK) will take place at the HTW Berlin on 11 March 2020 as part of General Online Research 2020 (GOR 20).

Application deadline 16 December 2019!

Please find more details in the call for papers.

Posted in News
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