GOR 22: Second Keynote Speaker Announced

The second keynote speaker for the GOR 22 conference is confirmed: We are happy that Susan Shaw, Managing Director at GIM Suisse AG, is going to give a talk at HTW Berlin in September. After receiving a degree in history, linguistics, literature and social research, she has been working in market research for approx. 20 years on the customer and institute side. She also worked over 10 years in the operational market research department of a large publishing house in Switzerland. From 2010 to 2013, she was a member of the WEMF research commission. And from 2015 to 2021, she was President of SWISS INSIGHTS, the Swiss industry association.

The topic of her keynote will focus on “New Digital Possibilities in Qualitative Research” and the keynote will be held on Thursday, 8 September 2022 , immediately after the GOR 22 Opening Ceremony.

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Posted in GOR 22, News

GOR Best Practice Award 2022 Shortlist announced

The shortlist for this year’s GOR Best Practice Award has been determined.

The nominees are:

  • „Leverage the Virtual Consumer – How an Online Augmented Intelligence Solution Supports Henkel Sales Teams to Climb up the Effictiveness Ladder“ von Dirk Held (aimpower GmbH, Deutschland) und Vera Wagner (Henkel).
  • The Four Horsemen of Advertising Success: Ride the Insights Wave with Mind Mining von Steffen Schmidt (LINK Marketing Services AG, Schweiz), Anna Benner (Credit Suisse AG, Schweiz), Dang Nguyen (Credit Suisse AG, Schweiz), Alex Schmidlin (LINK Marketing Services AG, Schweiz), Jonathan T. Mall (neuroflash GmbH, Deutschland), Mike Storm (Neurons Inc., Dänemark) und Frank Buckler (Success Drivers, Deutschland).
  • The Swiss Energy Market Atlas: Shaping the Future of Energy Suppliers with a Smart Combination of Machine Learning and Market Research“ von Stefan Reiser (LINK, Schweiz), David Sanchez (LINK, Schweiz) und Thomas Spycher (Novalytica, Schweiz).
  • Wearable Devices as a Surrogate for Time Use Surveys von Seyit Hocuk (Centerdata, Niederlande), Pradeep Kumar (Centerdata, Niederlande), Joris Mulder (Centerdata, Niederlande), Alberto Zezza (The World Bank, UN) und Talip Kilic (The World Bank, UN).

The GOR Best Practice Award 2022 competition will take place during GOR 22 on Thursday, 8 September 2022 at HTW Berlin.

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Posted in GOR 22, News

GOR Thesis Award: Apply all year round!

The Deutsche Gesellschaft für Online Forschung / German Society for Online Research (DGOF e. V.) is looking for the best theses in the field of online research!

You have finished your dissertation, bachelor or master thesis in online research? Then you should apply for the GOR Thesis Award. If nominated, you will get a ticket to GOR, the most influential conference for online researchers in Germany. The Award winner will also receive 500 € prize money.

Please find further information here: GOR Thesis Award or contact thesisaward [at] gor.de

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Deadline for GOR Best Practice Award & Session “Innovation in Practice” Postponed

The German Society for Online Research (DGOF e.V.) is again extending the submission deadline for the GOR Best Practice Competition as well as for the session “Innovation in Practice“. Monday, 2 May 2022 has been set as the new application deadline.

For the Best Practice Award Competition, the DGOF is looking for innovative case studies in which online market research methods have been successfully used in companies. Especially new and innovative methods such as virtual reality, internet-of-things, measurement of biometric data and research with wearables are welcome.

The GOR Best Practice winning team will receive the popular GOR Best Practice trophy, coverage in the industry media, an interview in a podcast episode of the DGOF podcast research GARAGE as well as the opportunity to present the case study once again to an expert audience at a Research Plus event.

For the session “Innovation in Practice”, the organising team is looking for case studies and innovative developments from practice in the areas of research tech, insight platforms, artificial intelligence, text analytics, automation or neuromarketing, as well as other methodological approaches related to online research.

Please find the detailed Call for Papers here.

Posted in GOR 22, News

Become a DGOF member

Support our goals and benefit from the DGOF network! As a member you can buy the GOR ticket at a reduced membership rate. More information