Dear Agencies, Start-Ups and Market Research Tool Providers,
Showcase your outstanding market research project and compete for the annual
Impact & Innovation Award.
We’re looking for submissions that deliver meaningful impact for clients through
innovative approaches—from AI and data science to online surveys and interviews—or through a combination of traditional and new techniques
Call for Submission
Submit the outline of your project by 13 November 2026.
Client involvement is welcome but not required and may be anonymized for both submission and competition purposes.
A jury of clients and market research experts from various industries will choose the finalists, and the winner will be selected jointly by the jury and the GOR 27 audience during the competition at GOR on 18 February 2027.
The presenters shortlisted for the competition will be announced in December and will receive a discounted GOR 27 ticket. Abstract and presentation are required to be in English
Evaluation Criteria
- Objectives: Which business question the client wanted to be answered?
- Method & approaches: How were the insights gathered?
- Results: What are striking and impactful insights?
- Impact: How did the project move the needle for the client? What was done differently afterwards?
Benefits for Nominees
- Live competition at GOR amongst all nominees 20 min airtime in a full plenary with up to 100 participants
- Additional media coverage of all nominations in MR expert media and the chance to present at further events
- 50% discounted GOR ticket for one presenting nominee
- An email badge + trophy to present in your entrance hall
- Feedback and exchange with industry experts on your case during the conference
Important Dates
- Deadline for abstracts: 13 November 2026
- Announcement of nominees: 08 January 2027
- Live contest at GOR: 18 February 2027
How to apply?
Submit a short outline or presentation of your outstanding market research case via ConfTool.
You will need to create a user account in ConfTool.
Once registered, you can submit your short case summary / project description. You may also upload additional documents to illustrate your approach.
If your abstract is not yet ready, simply email us at office@dgof.de to express your interest. We will follow up with you individually to ensure you don’t miss any deadlines or submission requirements.
If you encounter any issues with your application or for any questions, please contact our office for assistance: Tel.: +49(0)221-27 23 18-180 and E-Mail: office@dgof.de
You can download the call here.
The jury of the Impact & Innovation Award 2026 consisted of Holger Geissler (marktforschung.de), Tabea Tesch (Royal Canin), Sebastian Verfürth (Snipes) and Yannick Rieder (Johnson&Johnson).
Winner of Impact & Innovation Award 2026:
Sarah Goto & Thomas Kopf (MCM Klosterfrau), Oliver Tabino (Q-Agentur für Forschung), Jonathan Heinemann (horizoom), David Ranftler & Paul Wesendonk(xelper): Scaling Qualitative Depth: A Large-Scale Validation Study Comparing AI-Moderated Interviews and Conventional Surveys in OTC Pharma Research
Winner of Impact & Innovation Award 2025:
Aktion Mensch e.V. / Ipsos:
The Teilhabe-Community: An Infrastructure for Research Projects Involving Individuals with Disabilities.”
