GOR Best Practice Award 2022 Shortlist announced

The shortlist for this year’s GOR Best Practice Award has been determined.

The nominees are:

  • „Leverage the Virtual Consumer – How an Online Augmented Intelligence Solution Supports Henkel Sales Teams to Climb up the Effictiveness Ladder“ von Dirk Held (aimpower GmbH, Deutschland) und Vera Wagner (Henkel).
  • The Four Horsemen of Advertising Success: Ride the Insights Wave with Mind Mining von Steffen Schmidt (LINK Marketing Services AG, Schweiz), Anna Benner (Credit Suisse AG, Schweiz), Dang Nguyen (Credit Suisse AG, Schweiz), Alex Schmidlin (LINK Marketing Services AG, Schweiz), Jonathan T. Mall (neuroflash GmbH, Deutschland), Mike Storm (Neurons Inc., Dänemark) und Frank Buckler (Success Drivers, Deutschland).
  • The Swiss Energy Market Atlas: Shaping the Future of Energy Suppliers with a Smart Combination of Machine Learning and Market Research“ von Stefan Reiser (LINK, Schweiz), David Sanchez (LINK, Schweiz) und Thomas Spycher (Novalytica, Schweiz).
  • Wearable Devices as a Surrogate for Time Use Surveys von Seyit Hocuk (Centerdata, Niederlande), Pradeep Kumar (Centerdata, Niederlande), Joris Mulder (Centerdata, Niederlande), Alberto Zezza (The World Bank, UN) und Talip Kilic (The World Bank, UN).

The GOR Best Practice Award 2022 competition will take place during GOR 22 on Thursday, 8 September 2022 at HTW Berlin.

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GOR Thesis Award: Apply all year round!

The Deutsche Gesellschaft für Online Forschung / German Society for Online Research (DGOF e. V.) is looking for the best theses in the field of online research!

You have finished your dissertation, bachelor or master thesis in online research? Then you should apply for the GOR Thesis Award. If nominated, you will get a ticket to GOR, the most influential conference for online researchers in Germany. The Award winner will also receive 500 € prize money.

Please find further information here: GOR Thesis Award or contact thesisaward [at] gor.de

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Deadline for GOR Best Practice Award & Session “Innovation in Practice” Postponed

The German Society for Online Research (DGOF e.V.) is again extending the submission deadline for the GOR Best Practice Competition as well as for the session “Innovation in Practice“. Monday, 2 May 2022 has been set as the new application deadline.

For the Best Practice Award Competition, the DGOF is looking for innovative case studies in which online market research methods have been successfully used in companies. Especially new and innovative methods such as virtual reality, internet-of-things, measurement of biometric data and research with wearables are welcome.

The GOR Best Practice winning team will receive the popular GOR Best Practice trophy, coverage in the industry media, an interview in a podcast episode of the DGOF podcast research GARAGE as well as the opportunity to present the case study once again to an expert audience at a Research Plus event.

For the session “Innovation in Practice”, the organising team is looking for case studies and innovative developments from practice in the areas of research tech, insight platforms, artificial intelligence, text analytics, automation or neuromarketing, as well as other methodological approaches related to online research.

Please find the detailed Call for Papers here.

Posted in GOR 22, News

New Deadline for Poster, Best Practice and Session “Innovation in Practice”

After the General Online Research Conference (GOR 22) was postponed to 7 – 9 September 2022, the deadline for Poster, Best Practice Competition and Track D Session “Innovation in Practice” submissions has also been changed to Friday, 4 March 2022.

Posters offer the opportunity to present late breaking research, highlight specific research findings, and discuss work in progress. Authors are expected to present their poster during a poster session. A poster may cover any of the topics of GOR. Posters will be on display for the duration of the conference. All submissions in this category are considered for the GOR Poster Award 2022.

For the Best Practice Competition the organizers are looking for innovative case studies that present projects in which online market research methods have been successfully implemented in companies. In particular, new and innovative methods such as virtual reality, internet-of-things, measurement of biometric data and research with wearables are welcome.

For the session “Innovation in Practice” the organising team is looking forward to case studies and innovative developments from practice in the areas of research tech, insight platforms, artificial intelligence, text analytics, automation or neuromarketing, as well as other methodological approaches related to online research.

For more information on the different calls, please visit the Call for Papers.

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Posted in GOR 22, News

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