The Deutsche Gesellschaft für Online-Forschung/German Society for Online-Research (DGOF) has published the shortlist for the GOR Best Practice Award 2016 which will be awarded at the General Online Research 2016 (GOR16, 2-4 March 2016 in Dresden, Germany). Submissions in this category have a strong focus on online market research based on a real world case study. The GOR Best Practice Award 2016 is a prize for the best paper in online market research. Since its introduction in 2008 it is awarded annually at the GOR conference.
- “The Insight Activation Studio” by Anouk Willems, Tom De Ruyck (InSites Consulting, The Netherlands) and Annemiek Temming (Danone Dairy, The Netherlands)
- “Omnichannel Cultural Research – Combining on- and offline ethnographic research for understanding irrational consumer behaviour” by Kathleen Ix (STURM und DRANG, Germany) and Andrea Wolf (Sky, Germany)
- “Mark My Words – an innovative methodology for social media research” by Sarah Lubjuhn, Martine Bouman (Center for Media & Health, The Netherlands) and Martin van Steijn (Endemol, The Netherlands)
The competition takes place on 3 March 2016 at the General Online Research 2016 in Dresden. Focus of the conference, organized by DGOF in cooperation with the Dresden University of Technology, is the documentation and discussion of current developments and methods in German and international online research. The GOR Best Practice Award 2016 is sponsored by SSI.