The shortlist for this year’s GOR Best Practice Award has been determined.

The nominees are:

• „Leverage the Virtual Consumer – How an Online Augmented Intelligence Solution Supports Henkel Sales Teams to Climb up the Effictiveness Ladder“ von Dirk Held (aimpower GmbH, Deutschland) und Vera Wagner (Henkel).
  
• „The Four Horsemen of Advertising Success: Ride the Insights Wave with Mind Mining“ von Steffen Schmidt (LINK Marketing Services AG, Schweiz), Anna Benner (Credit Suisse AG, Schweiz), Dang Nguyen (Credit Suisse AG, Schweiz), Alex Schmidlin (LINK Marketing Services AG, Schweiz), Jonathan T. Mall (neuroflash GmbH, Deutschland), Mike Storm (Neurons Inc., Dänemark) und Frank Buckler (Success Drivers, Deutschland).
  
• „The Swiss Energy Market Atlas: Shaping the Future of Energy Suppliers with a Smart Combination of Machine Learning and Market Research“ von Stefan Reiser (LINK, Schweiz), David Sanchez (LINK, Schweiz) und Thomas Spycher (Novalytica, Schweiz).
  
• „Wearable Devices as a Surrogate for Time Use Surveys“ von Seyit Hocuk (Centerdata, Niederlande), Pradeep Kumar (Centerdata, Niederlande), Joris Mulder (Centerdata, Niederlande), Alberto Zezza (The World Bank, UN) und Talip Kilic (The World Bank, UN).

The GOR Best Practice Award 2022 competition will take place during GOR 22 on Thursday, 8 September 2022 at HTW Berlin.