The GOR 13 Best Practice Award was awarded this year to GIM Gesellschaft für Innovative Marktforschung mbH and Barnes & Noble, Inc. for their presentation “Read between the lines – understanding the potential of e-reading in Germany.”
The Award was presented to Patricia Blau (GIM), Dominic Fried-Booth (Barnes & Noble) and Dr. Gerhard Keim (GIM) by jury chair Herbert Höckel, managing director of mo’web research, the sponsor of the GOR13-Best Practice Award, and jury members Katrin Busemann (ZDF) and Prof. Horst Müller-Peters (marktforschung.de).
from left to right: Herbert Höckel, Horst Müller-Peters, Katrin Busemann, Patricia Blau, Dominic Fried-Booth, Gerhard Keim (Copyright: GIM)
