In an interview with marktforschung.de, GOR keynote speaker Dr. Katharina Schueller, AEUStat., discusses the pitfalls of using AI in empirical research. Her central argument: the core problem is not a lack of rules, but a shift in responsibility.
She explains why validity must not be confused with persuasiveness and what researchers need to keep in mind when using AI.

Read the whole interview in German here: https://www.marktforschung.de/marktforschung/a/ki-erzeugt-ueberzeugende-texte-aber-die-validitaet-wird-dadurch-nicht-automatisch-besser/