Mario Callegaro: How can web surveys benefit from design and user experience research?

Time: Thursday, 01/Mar/2018: 9:00 – 10:15

How can web surveys benefit from design and user experience research?


Mario Callegaro ©Gareth Davies

Mario Callegaro, Ph.D.
Senior Survey Research Scientist
Ads, Payment & User UX
Google London

Web surveys share lots of common feature with web forms. For example, radio buttons, checkboxes, and text entry boxes are the most common kind of question types in web surveys. Paper and online forms have been studied and discussed in the design and user experience literature for many years.
The web survey literature, however, hardly overlaps with the body of design and usability research on forms. This is also true the other way around.
In this keynote, Mario will build a bridge between the design and user experience literature and the web survey literature looking at the findings on forms and how we could apply them to web surveys.

Mario Callegaro is senior survey scientist at Google, London in the “Ads, Payment User eXperience (APUX)” team. He focuses on helping the organization in designing high quality surveys about our advertising and payment products. Mario consults on numerous survey, market research, and user experience projects.
Mario holds a M.S. and a Ph.D. in Survey Research and Methodology from the University of Nebraska, Lincoln.
Prior to joining Google, Mario was working as survey research scientist for Gfk-Knowledge Networks. He is associate editor of Survey Research Methods and in the advisory board of the International Journal of Market Research.
Mario has published numerous papers, book chapters, and presented at international conferences on survey methodology and data collection methods.
In 2014 he published an edited book with Wiley titled Online Panel Research: A Data Quality Perspective, and his new book coauthored with Katja Lozar Manfreda and Vasja Vehovar: Web Survey Methodology is available from Sage as of 2015.

Posted in GOR 18

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