Conference platform is ready

Posted on 07/09/2021 by DGOF

For those who registered for the GOR 21 conference the platform is open now! Information about the login procedure have been send via email today.

Please log in using the email address that this email was sent to at https://dgof.scoocs.co/login. Click on the “Check-in” button to generate a password.

If you also attended GOR 20, you can log in with your password from last year. In case you don´t remember the password, please click on “Forgot your password?” and follow the steps to get a new one.

For the best performance of the conference platform, please use Google Chrome!

After you have logged in, you will see a short tutorial on how to use the conference platform.

Enjoy GOR 21! We are looking forward to seeing you there!

If you have issues logging in or any further questions regarding the conference, please contact us at programme@gor.de.

Posted in News

Out now: GOR 21 Conference Proceedings!

Posted on 27/08/2021 by DGOF

We are happy to present the GOR 21 conference proceedings today. It includes detailed information about the conference, the awards and all abstracts! You can download it here.

Posted in News

2nd Keynote Speaker for GOR 21 is set

Posted on 28/05/2021 by DGOF

Impressum – SPIEGEL ONLINE/ Christina Elmer

We are happy to announce the second keynote speaker of GOR 21. Christina Elmer is Deputy Head of Development at Der Spiegel.

The title of her keynote is “Analytics at its Limit: How the Pandemic Challenges Data Journalism, Forces New Formats and Reveals Blind Spots”.

Posted in GOR 21, News

GOR Best Practice Award 2021 Shortlist announced

Posted on 18/05/2021 by DGOF

The shortlist for this year’s GOR Best Practice Award has been determined.

The nominees are:

“Mobility Monitoring COVID-19 in Switzerland” by Beat Fischer (intervista AG, Switzerland) & Peter Moser (Statistical Office of the Canton of Zurich, Switzerland)
“Shifting comsumer needs in the travel industry due to Covid-19 – AI based Big Data Analysis of User Generated Content” by Jens Heydenreich (Versicherungskammer Bayern, Germany) & Johanna Schoenberger (Dadora GmbH, Germany)
“The end of slide presentations as we know them: How to efficiently and effectively communicate results from market research?” by Andreas Krämer (exeo Strategic Consulting AG, Germany), Sandra Böhrs (simpleshow GmbH, Germany), Susanne Ilemann (simpleshow GmbH, Germany) & Johannes Hercher (Rogator AG, Germany)
“High Spirits – with No Alcohol?! Going digital with Design Thinking in the non-alcoholic drinks category – a case study in unlocking the power of digital for creative NPD tasks” by Christian Rieder (Happy Thinking People, Switzerland), Irina Caliste (Bataillard AG, Germany), Janine Katzberg (Happy Thinking People, Germany) und Edwart Appleton (Happy Thinking People, Germany)
“Hungry for Innovation: The Case of SV Group’s Augmented Insights Brand Concept Fit Analysis” von Steffen Schmidt (LINK Marketing Services AG, Switzerland), Stephanie Naegeli (SV AG, Switzerland), Tobias Lang (SV AG, Switzerland) & Jonathan T. Mall (Neuro Flash, Germany)
“The dm Corona Insight Generator – A mixed method approach” von Oliver Tabino (Q Agentur für Forschung, Germany), Mareike Oehrl (Q Agentur für Forschung, Germany) und Thomas Gruber (dm-drogerie markt GmbH + Co. KG, Germany)

The GOR Best Practice Award 2021 competition will take place during GOR 21 online on Thursday, 9 September 2021.

Join us at GOR 21!

Posted on 10/05/2021 by DGOF

The preliminary conference programme for GOR 21 is online now and registration is already open, too! Early Birds can register for a discount until 11 June 2021. So grab the opportunity and join one of the most influencial conferences on online research!