We are happy to present the GOR 21 conference proceedings today. It includes detailed information about the conference, the awards and all abstracts! You can download it here.
2nd Keynote Speaker for GOR 21 is set
We are happy to announce the second keynote speaker of GOR 21. Christina Elmer is Deputy Head of Development at Der Spiegel.
The title of her keynote is “Analytics at its Limit: How the Pandemic Challenges Data Journalism, Forces New Formats and Reveals Blind Spots”.
GOR Best Practice Award 2021 Shortlist announced
The shortlist for this year’s GOR Best Practice Award has been determined.
The nominees are:
- “Mobility Monitoring COVID-19 in Switzerland” by Beat Fischer (intervista AG, Switzerland) & Peter Moser (Statistical Office of the Canton of Zurich, Switzerland)
- “Shifting comsumer needs in the travel industry due to Covid-19 – AI based Big Data Analysis of User Generated Content” by Jens Heydenreich (Versicherungskammer Bayern, Germany) & Johanna Schoenberger (Dadora GmbH, Germany)
- “The end of slide presentations as we know them: How to efficiently and effectively communicate results from market research?” by Andreas Krämer (exeo Strategic Consulting AG, Germany), Sandra Böhrs (simpleshow GmbH, Germany), Susanne Ilemann (simpleshow GmbH, Germany) & Johannes Hercher (Rogator AG, Germany)
- “High Spirits – with No Alcohol?! Going digital with Design Thinking in the non-alcoholic drinks category – a case study in unlocking the power of digital for creative NPD tasks” by Christian Rieder (Happy Thinking People, Switzerland), Irina Caliste (Bataillard AG, Germany), Janine Katzberg (Happy Thinking People, Germany) und Edwart Appleton (Happy Thinking People, Germany)
- “Hungry for Innovation: The Case of SV Group’s Augmented Insights Brand Concept Fit Analysis” von Steffen Schmidt (LINK Marketing Services AG, Switzerland), Stephanie Naegeli (SV AG, Switzerland), Tobias Lang (SV AG, Switzerland) & Jonathan T. Mall (Neuro Flash, Germany)
- “The dm Corona Insight Generator – A mixed method approach” von Oliver Tabino (Q Agentur für Forschung, Germany), Mareike Oehrl (Q Agentur für Forschung, Germany) und Thomas Gruber (dm-drogerie markt GmbH + Co. KG, Germany)
The GOR Best Practice Award 2021 competition will take place during GOR 21 online on Thursday, 9 September 2021.
Join us at GOR 21!
The preliminary conference programme for GOR 21 is online now and registration is already open, too! Early Birds can register for a discount until 11 June 2021. So grab the opportunity and join one of the most influencial conferences on online research!
Tagged with: conference programme, conference registration, early registration discount, GOR 21
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Extended deadline for Best Practice Award Competion
We are looking for real world case studies with a strong focus on online market research. Submissions using emerging market research methods such as, for example, wearable- and sensor-based research, biometric response, prediction markets, virtual reality, or Internet-of-Things, and innovative web survey designs that answer particular research questions are especially welcome. Extended deadline: 25 April 2021.
Please find more information in the Call for Papers.
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These are the Sponsors of GOR 26
