GOR 15 early registration discount ends on Saturday, 31 Jan 2015!

The GOR 15 early registration discount ends on Saturday, 31 Januar 2015!

Don’t miss out your chance to save up some money by registering for conference participation by this Saturday!

Details on the registration fees and information on how to register can be found here.

Here you can register to attend the conference!

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Nominations for GOR Best Practice Award 2015 competition

DGOF has published the nominations for the GOR Best Practice Award 2015 competition, which will be held at GOR 15, today.

The nominees are:

“Creating New Grounds for Insight Generation in the Healthcare Market” by Juliane Berek (EARSandEYES GmbH) and Christiana Ohm (MCM Klosterfrau Vertriebsgesellschaft mbH)

“Screentypes – representative typologies of smartphone- and tablet-users” by Anja Manouchehri (Axel Springer Media Impact GmbH & Co. KG) and Wolfgang Dittrich (d.core GmbH)

“Exploring the Web of Sustainability – Understanding Consumer and Stakeholder Groups” by Yannick Rieder (Linkfluence Germany GmbH), Manuela Wille and Elke Euler-Horn (both Eckes-Granini Group GmbH)

“Native Ads – Ad Content in Context” by Kerstin Hammen (Yahoo! Germany) and Michael Wörmann (Facit Digital GmbH)

“Climbing down from the conscious tip of the iceberg – Discovering the unconscious mind of crossdigital consumers” by Lisa-Charlotte Wolter, Maik Schönbach (beide Hamburg Media School) and Sonja Knab (TOMORROW FOCUS Media GmbH)

“Using Online Real-Time-Measurement for a Deeper Understanding of TV-Spot Impact” by Angelina Brandenburg (YouGov Deutschland AG) and Michael Lenz (InnoGames GmbH)

Congratulations to all nominees!

The presentations will be held in sessions D2 and D3 on Thursday, 19 March 2015 at GOR 15 in Cologne. For more details check the conference programme here.

Posted in GOR 15, News

GOR 15 programme online and begin of registration

The GOR 15 preliminary conference programme is now online. You can find it here.

Registration for the conference has also started today. Until 31 January 2015 there is an early registration discount for conference participants. Further information concerning conference registration can be found here.

Posted in GOR 15, News

Submission deadline extended: GOR Best Practice Award 2015 competition

We have extended the submission deadline for the GOR Best Practice Award 2015 Competition to Friday, 19 December 2014.

More details on the competition can be found here:

in German

in English

Posted in GOR 15, News

GOR Best Practice Award Competition 2015: submission deadlines ends on 15 December!

The submission deadline for the GOR Best Practice Award Competition 2015 ends on Monday, 15 December 2015!

You can submit your abstract here.

For presentations in this field a strong focus on applied market research based on a real world case study is mandatory. We prefer joint presentations by companies and a research agency. The abstract should particularly clarify in what way results add to existing insights and knowledge.
All submissions in this category are considered for the GOR Best Practice Award 2015. This is an award for the best paper in the field of online market research.

Past winners of the GOR Best Practice Award include:

Best Practice 2013

f.l.t.r.: GOR 13 Best Practice Award jury members Herbert Höckel, Prof. Horst Müller-Peters and Katrin Busemann and winners Patricia Blau (GIM), Dominic Fried-Booth (Barnes & Noble Inc.), Dr. Gerhard Keim (GIM) (copyright: GIM)

  • GOR Best Practice Award 2014: Olaf Wenzel (SKOPOS) and Christian Lauterbach (Deutsche Telekom) for their study “New Enabling of Advertising Research Using Facial Coding and Real Time Response Measurement Online”
  • GOR Best Practice Award 2013: Gerhard Keim, Patricia Blau und Dominic Fried-Booth (GIM. Gesellschaft für Innovative Marktforschung und Barnes & Noble) for their presentation “Read between the lines – Understanding the potential of e-reading in Germany)
  • GOR Best Practice Award 2012: Mitja Wogatzky, Julia Sauermann, Henning Breuer and Fee Steinhoff (FactWorks GmbH and Telekom Innovation Laboratories) for their presentation “Turning fiction into the road ahead – the Local Innovation Panel of Deutsche Telekom”.
  • GOR Best Practice Award 2011: Andreas Woppmann (MAM Babyartikel GmbH) and Karl Ledermüller (Vienna University of Economics and Business) for their presentation “Quick and clever – creating an automated facebook montoring tool for MAM”.
  • GOR Best Practice Award 2010: Martin Einhorn, Michael Löffler and Thomas Klein Reesink (Dr. Ing. h.c. F. Porsche AG) for their presentation “Media usage patterns of premium customers in the USA, Japan and Germany”.

The GOR Best Practice Award 2015 is sponsored by moweb

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