The GOR 13 Best Practice Award was awarded this year to GIM Gesellschaft für Innovative Marktforschung mbH and Barnes & Noble, Inc. for their presentation “Read between the lines – understanding the potential of e-reading in Germany.”

The Award was presented to Patricia Blau (GIM), Dominic Fried-Booth (Barnes & Noble) and Dr. Gerhard Keim (GIM) by jury chair Herbert Höckel, managing director of mo’web research, the sponsor of the GOR13-Best Practice Award, and jury members Katrin Busemann (ZDF) and Prof. Horst Müller-Peters (marktforschung.de).

from left to right: Herbert Höckel, Horst Müller-Peters, Katrin Busemann, Patricia Blau, Dominic Fried-Booth, Gerhard Keim (Copyright: GIM)

Time: Wednesday, 06/03/2013: 11.15 am – 12.15 pm

Online and mobile research has bred a broad range of new methods in qualitative research. Will those methods add new fields of application for qualitative research, or do they mainly replace traditional qualitative work? Can online techniques increase the quality of results, or do they rather deliver insights “light”, while saving time and money? What will be the main applications for qualitative online research in the future, and where are their limitations?

Five well known experts from the qualitative research industry will discuss these topics from different points of view in order to find out: “Would Freud rather work online today”?

• John Kearon, Founder and ChiefJuicer, Brainjuicer UK
• Stephan Teuber, CEO, GIM – Gesellschaft für innovative Marktforschung, Germany
• Sven Arn, Managing Director & Partner, Happy Thinking People, Germany
• Dirk Ziems, CEO, Concept M, Germany
• Richard Gehling, Head of Qualitative Research, TNS infratest, Germany

Moderation: Horst Müller-Peters, editor of marktforschung.de, Germany

In cooperation with marktforschung.de.

Hürth, 12 February 2013 – DGOF and Webdatanet have made a cooperative agreement for GOR 13. This cooperation aims at fostering both networking opportunities and high quality scientific presentations and workshops at the General Online Research 2013.

Webdatanet and DGOF jointly organize three workshops taking place on Wednesday, 6 March 2013. The workshops cover the topics: “Creative survey design: the art and science of designing better surveys” by Jon Puleston, “Introduction to weighting online surveys” by Stephanie Steinmetz and Annamaria Bianchi, and “Writing a peer-review report for journal articles: insights for current and potential reviewers” by Mario Callegaro.

GOR 13 program chair and DGOF board member Dr. Lars Kaczmirek: “The GOR conference series has a tradition of bringing together researchers from around the globe to meet and discuss current topics and developments in online research. As the European network Webdatanet is all about fostering research and distributing knowledge we are looking forward to the joint activities at the conference. As the Webdatanet meeting continues after the GOR this will allow opportunities for interaction between both events.”
Vice president of Webdatanet Dr. Stephanie Steinmetz: “Webdatanet is a unique European network of more than 76 leading web-based data collection experts contributing to the stimulation, integration and legitimacy of web-based data collection methods. As the GOR conference is one of the most important forums for the exchange and discussion of current innovations and developments in online research we are looking forward to the cooperation and the upcoming event in Mannheim.”

The General Online Research 2013 (GOR 13) is an international conference covering all topics on online research and is organized by DGOF. GOR 13 takes place from 4-6 March 2013 in Mannheim. Local partner is the Cooperative State University Mannheim (DHBW).

Jointly organized with

As always there will be workshops on various topics of online research taking place in connection with the GOR 13 conference.

On Monday, 4 March 2013 between 1.30 pm and 4.30 pm Mick Couper (University of Michigan) will conduct a workshop on Designing Web Questionnaires.
More information on this workshop can be found here.

On Wednesday, 6 March 2013 between 4.45 pm and 7.30 pm there will be three workshops:

Mario Callegaro (Google) will deal with Writing a peer-review report for journal articles: insights for current and potential reviewers.
More information on this can be found here.

Jon Puleston (GMI) will conduct a workshop on Creative survey design: the art and science of designing better surveys.
More information on this can be found here.

Stephanie Steinmetz (University of Amsterdam) and Annamaria Bianchi (University of Bergamo) will conduct a workshop on the Introduction to weighing online surveys.
More information on this can be found here.

More information on all of the workshops can also be found here.

Workshop registration:

The workshops can be attended without a GOR 13 conference ticket. If you only wish to attend a workshop, please sign up when registering with the status “workshop only” and then choose the workshop you would like to attend.

Please note, that participants of GOR need to register for workshop attendance separately, if they wish to attend one of the workshops as well. Workshop fees are not included in the regular conference ticket.

More information on conference and workshop fees can be found here.

Register for workshops here.